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List:       kde-promo
Subject:    Re: [kde-promo] KDE commercial video
From:       "=?ISO-8859-1?Q?Franz_Keferb=F6ck?=" <franz.keferboeck () gmail ! com>
Date:       2007-09-02 9:31:25
Message-ID: 41891b250709020231yf8e4cc6k2875e9eb828525a () mail ! gmail ! com
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On 01/09/07, Joseph Gaffney <cucullin@wtfisthat.net> wrote:
> On Aug 27, 2007, at 12:03 PM, Wade Olson wrote:
> > Note: Joe Gaffney on kde-promo is also in this industry.
> 
> *waves*

/me waves back

> But keep in mind, I've been on vacation for two weeks, and apparently
> people have trouble doing things like good viewing area calcs and
> other such things while I'm away... it may be a few days (after the
> next few, since I have off til Tuesday) before I can respond to any
> questions/comments/hate mail.

Fair play, i was about to save this thread from starving to death by
another comment right today, but seems that you was faster :-) There's
time yet, time to make things right and rock :-)

As for the fact that there hasn't been much input on actual ideas for
a commercial yet, i'll start with some general thoughts:

First of all, you can't just make a commercial; it's nothing we do to
entertain ourselves (well, i hope creating it is fun, but the result
is not aiming for us, the creators and contributors of KDE). There is
several parties who could be confronted with this:
A: People who either don't know OSS or never considered it as an option
B: Open source users not using KDE yet
C: loyal KDE folks

ad A:
These people will need to be told what KDE resp. OSS _is_. Think
commercial that need to explain the product and what it's here for.

ad B:
They need to see how cool, slick, sexy and useful KDE 4 is. No
explanation needed. Think the Red Bull commercials: they don't tell
you what the product is either but use metaphors!

ad C:
If we get some cool, nice looking and sexy stuff out, and assuming
"loyal" KDE users (thinking of the people i know or meet while
booth-work) these people will simply take it, download it to their
hard drives and show it to their friends. Which in turn means, we're
addressing either A or B...

What do we want to show, what feelings do we want to evoke, how do we
want to present ourselves?
First of all, negation words tend to be ignored by the human brain
(ever realized what the first reaction is when - hanging in a wall 40m
above ground - your climbing buddy tells you "don't look down"? Yeah,
right, you _look_ down. I can search for the article if somebody is
interested, not sure where i got it). Lesson for us: don't tell what
we _not_ are. Use positive expression to tell what we are. I'm also no
big fan of picking up competitors commercials and - though funny -
"extend" them, neither the "Wow" campaign (people here in Austria
hardly know about it in the first hand!) nor the "Hey, I'm a Mac"
spots.
So, how do we want to see ourselves?
- International: creation spread all over the world, users all over
the world, support for a lot of languages, even local dialects!
- Open: yeah, "Open Source", "Open Community", "Open Minds" - you name it
- Sexy: OK, there's Zach looking really good naked
(http://zrusin.blogspot.com/2007/08/in-london.html), but all that
Plasma thing, all the Oxygen artwork makes KDE sexy, and that's what
people want! Well, I do...
- Interoperable: Spell checking tells me this don't exist, but i guess
you know what I mean: ODF, DBUS, think also Solid abstraction, Phonon
framework, generally following or leading the way to setting generally
accepted standards for the sake of interoperability!
- Fast: you tried Vector Linux? Yep, KDE can be _that_ fast!
- Can do all Joe User needs: that is "Internet", "Mail", maybe
"Chatting", "Write my letters" and some even "do my accounting with
spreadsheets", the last two being KOffice, but still...

I'm sure there's more. Write it down and share, and i'm sure someone
will suddenly cry out "Heureka" and that will all end up with the
coolest commercial you've ever seen. And then you're gonna show it to
all the people you know, and some will switch. The end :-)

greets
Franz

> -Joe
> 
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-- 
Kepler University Linz
KDE Marketing - http://www.kde.org
 
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