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List:       kde-promo
Subject:    Re: [kde-promo] Plasma Next promo material
From:       Jos Poortvliet <jospoortvliet () gmail ! com>
Date:       2014-02-17 14:40:14
Message-ID: 4709731.4oMayAG7m2 () linux-606j
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On Saturday 15 February 2014 13:07:05 Jens Reuterberg wrote:
> I will have to get going now (been working all morning and need a break)
> but there are some rather interesting ideas for KF5 logos (sketches exists
> we just need to pick three out) there is also a rather interesting debate
> to be had with everyone in Promo concerning unification of visuals in PR
> and marketing.
> 
> One idea for Plasma was to create a campaign using the hashtag #PlasmaByKDE
> to promote not only the CORRECT name and the difference between "KDE" and
> "Plasma" but also to tie into emotional cues and soft values to better
> promote Plasma instead of resting only on technical specs.

Nice idea, yes.

> On Friday 14 February 2014 23.03.38 Valorie Zimmerman wrote:
> > On Mon, Feb 10, 2014 at 11:18 AM, Algot Runeman
> > 
> > <algot.runeman@verizon.net> wrote:
> > > On 02/08/2014 01:09 PM, Jens Reuterberg wrote:
> > > 
> > > So I've been starting to fiddle with Promo material for Plasma NEXT
> > > especially
> > > video material and music.
> > > 
> > > Are there any concrete plans for this already or can I keep going and
> > > post
> > > what we in the Visual Design Group finish later in forms of story
> > > boards,
> > > music, sounds and visuals?
> > > 
> > > /Jens
> > > 
> > > 
> > > This comment came via Twitter. It also links, in my mind, with the
> > > question
> > > raised about how Linux in general is described for, and in, the press.
> > > Too
> > > often, the language is so focused on the tech that the value of it is
> > > missed, somehow.
> > > 
> > > buffer 1:14pm via Buffer
> > > 
> > > Why "What you can do with our product" trumps "What our product does"
> > > every
> > > time: buff.ly/1f9MgqJ pic.twitter.com/Fx69q1xYJP
> > > 
> > > --Algot
> > 
> > This reminds me why it's important to have user profiles in our minds.
> > We want to design software our users want and need, and also promote
> > our software by showing what our users will be able to do using our
> > cool stuff.
> > 
> > To do that valuable work, we need to have a clear picture of who our
> > users are, and what they want to accomplish.
> > 
> > Valorie
> 
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