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List:       koffice-devel
Subject:    Re: Principles for new name
From:       todd rme <toddrme2178 () gmail ! com>
Date:       2010-11-06 16:34:16
Message-ID: AANLkTi=fojxT3RB5Wcx1RaixpiKhMGoOopQOvjxV3-T6 () mail ! gmail ! com
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On Sat, Nov 6, 2010 at 9:42 AM, Mark Kretschmann <kretschmann@kde.org> wrote:
> On Fri, Nov 5, 2010 at 1:55 PM, Inge Wallin <inge@lysator.liu.se> wrote:
>> The time has come to choose on a new name for our software. I'm sure there
>> will be lots of suggestions, some good, some, eh, maybe not optimal. :-)
>>
>> Before we start throwing out suggestions for names, I thought it would be
>> useful to discuss a little about what we want to achieve. Here is my personal
>> view; please add more input.
>>
>> What we are creating now is something that will last a long time. A man
>> teaching me about the advertising industry once said "A new trademark is
>> completely empty. It almost doesn't matter what it is, but it should be simple
>> and easy to remember. The real value comes from what you put into it." This
>> means that whatever name we come up with will eventually be as good as any
>> other, but it should still follow a few principles. The two below are based in
>> science, the rest are my opinion.
>>
>> 1. It should sound friendly.  I think we in the KDE community is a bit unlucky
>> here, because K is a very hard letter.  K<whatever> just has a slightly
>> unfriendly feel to it. For instance Dolphin is a much friendlier name than
>> Konqueror. Besides, the K names are not really favoured any more.
>>
>> 2. It turns out that companies with a name that begins in A have on average
>> 50% higher revenue than other companies. This is because companies are mostly
>> sorted alphabetically in lists. People often don't have the energy or
>> knowledge to pick the best choice, so they just take something near the
>> beginning. Perhaps we could take advantage of this and have a first letter
>> near the start of the alphabet.  (Blue Office would be very good here, but
>> there were other problems with that. Perhaps we could just call it A Office or
>> the A Suite? :-P)
>>
>> 3. I think we should consider calling it <something> Suite instead of
>> <something> Office.  This would make it more suitable(!) for Karbon and Krita
>> since they have indicated that their users don't like them to be part of an
>> office package. It would also be easier to enhance the package later with
>> other applications. Maybe something like DigiKam could be part of the
>> Suite(tm) sometimes in the future?  (note: this is not a suggestion, just an
>> loose thought)
>>
>> 4. Regarding the individual applications, I think we have two choices:
>>  - to call them <name> writer, <name> calc or something generic like that,
>> where <name> is the name we give the entire package.
>>  - to give them individual real names. A good example is the applications in
>> Apple iWork: Pages, Numbers and Keynote
>> I would prefer the second, but I'm not strongly in either camp.
>>
>> Then of course there are the other normal considerations like domain names,
>> etc.
>>
>> But PLEASE don't suggest any "funny" names that draw chuckles on an IRC
>> channel but will be dragging us down for all future to come.
>
> So you said we should not suggest names just yet? I'm going to break
> the rules, as I think that I have come up with something really nifty.
>
> We all know what calligraphy is, right? It's the art of giving form to
> written text, in a harmonious, expressive, and skillful matter. The
> name stems from the Latin word "Caligatus". While office work is not
> exactly that, it's a very nice analogy of what we try to achieve:
> Making office work a task of beauty and harmony.
>
> My suggestions is, as we cannot really use the word "Calligraphy" by
> itself (it's too long):
>
> "Calligra Office"
>
>
> The components of Calligra Office (KWord, KSpread, etc): could become:
>
> "Calligra Writer"
> "Calligra Painter"
> "Calligra Tables"
> "Calligra [...]"
>
>
> Advantages of this name:
>
> 1) It sounds very nice.
> 2) It is not yet trademarked for software, as far as I know.
> 3) It is related to our product.
> 4) The latter "C" is fairly high on top of the alphabet, providing
> good marketing value.
>
>
> A potential logo could look similar to this:
>
> http://thumbs.dreamstime.com/thumblarge_126/1172776652T32d07.jpg

I'm not seeing anything about "calligra" in the U.S. Trademark database.

-Todd
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