On Sat, Nov 6, 2010 at 9:42 AM, Mark Kretschmann wrote: > On Fri, Nov 5, 2010 at 1:55 PM, Inge Wallin wrote: >> The time has come to choose on a new name for our software. I'm sure there >> will be lots of suggestions, some good, some, eh, maybe not optimal. :-) >> >> Before we start throwing out suggestions for names, I thought it would be >> useful to discuss a little about what we want to achieve. Here is my personal >> view; please add more input. >> >> What we are creating now is something that will last a long time. A man >> teaching me about the advertising industry once said "A new trademark is >> completely empty. It almost doesn't matter what it is, but it should be simple >> and easy to remember. The real value comes from what you put into it." This >> means that whatever name we come up with will eventually be as good as any >> other, but it should still follow a few principles. The two below are based in >> science, the rest are my opinion. >> >> 1. It should sound friendly.  I think we in the KDE community is a bit unlucky >> here, because K is a very hard letter.  K just has a slightly >> unfriendly feel to it. For instance Dolphin is a much friendlier name than >> Konqueror. Besides, the K names are not really favoured any more. >> >> 2. It turns out that companies with a name that begins in A have on average >> 50% higher revenue than other companies. This is because companies are mostly >> sorted alphabetically in lists. People often don't have the energy or >> knowledge to pick the best choice, so they just take something near the >> beginning. Perhaps we could take advantage of this and have a first letter >> near the start of the alphabet.  (Blue Office would be very good here, but >> there were other problems with that. Perhaps we could just call it A Office or >> the A Suite? :-P) >> >> 3. I think we should consider calling it Suite instead of >> Office.  This would make it more suitable(!) for Karbon and Krita >> since they have indicated that their users don't like them to be part of an >> office package. It would also be easier to enhance the package later with >> other applications. Maybe something like DigiKam could be part of the >> Suite(tm) sometimes in the future?  (note: this is not a suggestion, just an >> loose thought) >> >> 4. Regarding the individual applications, I think we have two choices: >>  - to call them writer, calc or something generic like that, >> where is the name we give the entire package. >>  - to give them individual real names. A good example is the applications in >> Apple iWork: Pages, Numbers and Keynote >> I would prefer the second, but I'm not strongly in either camp. >> >> Then of course there are the other normal considerations like domain names, >> etc. >> >> But PLEASE don't suggest any "funny" names that draw chuckles on an IRC >> channel but will be dragging us down for all future to come. > > So you said we should not suggest names just yet? I'm going to break > the rules, as I think that I have come up with something really nifty. > > We all know what calligraphy is, right? It's the art of giving form to > written text, in a harmonious, expressive, and skillful matter. The > name stems from the Latin word "Caligatus". While office work is not > exactly that, it's a very nice analogy of what we try to achieve: > Making office work a task of beauty and harmony. > > My suggestions is, as we cannot really use the word "Calligraphy" by > itself (it's too long): > > "Calligra Office" > > > The components of Calligra Office (KWord, KSpread, etc): could become: > > "Calligra Writer" > "Calligra Painter" > "Calligra Tables" > "Calligra [...]" > > > Advantages of this name: > > 1) It sounds very nice. > 2) It is not yet trademarked for software, as far as I know. > 3) It is related to our product. > 4) The latter "C" is fairly high on top of the alphabet, providing > good marketing value. > > > A potential logo could look similar to this: > > http://thumbs.dreamstime.com/thumblarge_126/1172776652T32d07.jpg I'm not seeing anything about "calligra" in the U.S. Trademark database. -Todd _______________________________________________ koffice-devel mailing list koffice-devel@kde.org https://mail.kde.org/mailman/listinfo/koffice-devel