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List:       koffice-devel
Subject:    Re: Principles for new name
From:       Jaroslaw Staniek <staniek () kde ! org>
Date:       2010-11-06 18:44:33
Message-ID: AANLkTi=Phu9NpNdvxL0nfF_t50D3_ErTeJvXQiQTFf4t () mail ! gmail ! com
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On 6 November 2010 16:10, Aaron J. Seigo <aseigo@kde.org> wrote:
> On Saturday, November 6, 2010, Jaroslaw Staniek wrote:
>> On 6 November 2010 00:21, Aaron J. Seigo <aseigo@kde.org> wrote:
>> > 1. Does the KOffice libraries, aka the "KOffice platform", need a brand,
>> > or is that an uninteresting detail with no marketing effort needed /
>> > wanted / planned?
>>
>> I think it's expected, quite a few of us invest in this area.
>
> that doesn't necessarily mean it needs to be branded or marketed. it could,
> but investment isn't the only metric to take into account when deciding that
> the libraries should be productized and put through a marketing process.
>
> marketing a platform:
>
> * involves talking not to existing or potential users, but to other developers
>
> * requires having a story about why your libraries are important enough to
> care about
>
> as such, it takes marketing resources that could be applied to users and is
> not as straightforward to come up with a compelling story for. it's also
> really easy / tempting to throw library marketing into end user communication,
> which does nobody any real good, so it requires some additional discipline.
>
> what will be the hoped for returns of branding and marketting the koffice
> libraries? are there other ways to achieve that without branding/marketing?

Hmm, I do not follow, really, I am afraid. I hear the story from you
about leadership. Then I know the plasma framework or the nepomuk,
marketing as quite intensive and known. Then you ask whether
kofficelibs make sense. We have strong stories, use cases where the
answer is yes, and the split is opportunity to also improve in area of
communicating this.

I propose to step back with this discussion.

-- 
regards / pozdrawiam, Jaroslaw Staniek
 http://www.linkedin.com/in/jstaniek
 Kexi & KOffice (http://kexi-project.org, http://identi.ca/kexi,
http://koffice.org)
 KDE Software Development Platform on MS Windows (http://windows.kde.org)
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