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List:       koffice-devel
Subject:    Re: Presenting KOffice 2.0
From:       "Alexandra Leisse" <alexandra () untangled ! biz>
Date:       2008-08-25 12:10:51
Message-ID: f46093a70808250510s2385d26ejd1e0f3c42510c647 () mail ! gmail ! com
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Hey!

On Mon, Aug 25, 2008 at 12:30 AM, Cyrille Berger <cberger@cberger.net> wrote:
> Hi,
>
> Thanks for bringing life back to the topic :)

You're welcome. I was being purely egoistic. ;-)

> On Sunday 24 August 2008, Alexandra Leisse wrote:
>> I registered a talk for OpenExpo which is scheduled for Sep 24th.
>> Intention was to promote KOffice to a rather techsavvy audience as
>> well as preparing the new release. I kept the abstract fuzzy enough to
>> lead this talk into whatever useful direction.
>>
>> If you intend to think about how to present 2.0 IMHO you should start
>> soon as this needs some wise preparation and should be done before
>> beta1. This will give us the opportunity to promote the release as
>> effectively as possible and create enough interest _before_ the
>> release.
>
> Actually we have started to think about it for a while. What we haven't done
> at all is formalized our ideas, and list things that need to be done for
> marketing 2.0. If I may say so, our marketing strategy is still pre-alpha...
> So any help to focus on what need to be done is very welcomed.

That is good news so far.

> Here are some random thoughts on the subject:
>
> * 1.6 vs 2.0 vs 2.x:
> Like for KDE 4.0 and KDE 4, we have the issue of making people understand that
> 2.0 is just the begining of the KOffice 2 serie. Unlike KDE4.0 vs KDE3.5, I
> don't think we have major regression between KOffice 2.0 vs KOffice 1.6 (most
> features that aren't in 2.0 were broken in 1.6), only two applications are
> going to miss the release: Kivio and Kexi. That said 2.0 is going to miss
> some higly demanded features (I am thinking about tables in kword, for
> instance).

I think we did learn from the 4.0 release which didn't head off too
nicely marketing-wise. So stressing the new technologies will make
sense and so does focusing on roadmaps. So... we should talk about
what is there and what is soon to be expected instead of pointing to
the missing features.

What comes to my mind first is: What makes KOffice stand out from the
crowd? Why should anybody choose this office suite instead of another?

> * Targets of the promotion message:
> I tend to consider that 2.0 is much more a release for us, after 2 years and
> half of developement;, we really need to release something. It's also a
> release to demonstrate the possibility of the technology. That said, there
> are a lot of use cases that are covered by KOffice 2.0, we probably need to
> identify them, to clearly state what can be done and can't be done with 2.0.
> With that in minds, we can determine who is going to be our marketing
> targets.

I'm not completely sure if I got that right. Could you give an example
of the use cases you were thinking of?

Alexandra

>
> --
> Cyrille Berger
>
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