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List: kde-promo
Subject: Re: [kde-promo] About KDE
From: Andreas <andreas () knewton ! biz>
Date: 2007-12-12 2:12:07
Message-ID: 770792.95805.qm () web54107 ! mail ! re2 ! yahoo ! com
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Here's another (KISS - which stands for KDE Is Superb Software ;-) ) proposal:
KDE delivers free and open source software for
desktop and portable computing, including a full-featured modern desktop, internet
tools (browser, e-mail, instant messaging, VoIP, etc.), office productivity
software (word processing, spreadsheet, presentation, graphics, etc.),
multimedia, games, and hundreds of other software applications. KDE offers its \
software to the public at no cost, while respecting users’ freedoms, choices, and \
privacy. To learn more about KDE, please visit http://www.kde.org/.
As to the suggested text I have the following comments:
"KDE is an international technology team" - not really, at least not in the sense \
"KDE" is generally used in press releases"that creates integrated Free/Open Source \
Software" - the capitalization is not helpful to most, integration need not be \
statedAs a general matter the "About KDE" description should be about KDE, not Qt or \
the platforms KDE runs on Hope this is helpful.
Andreas
----- Original Message ----
From: Aaron J. Seigo <aseigo@kde.org>
To: kde-promo@kde.org
Sent: Tuesday, December 11, 2007 4:48:14 PM
Subject: [kde-promo] About KDE
hi all...
read this and weep along with me:
"About KDE
KDE, or the K Desktop Environment, is a network transparent
contemporary
desktop environment for Linux and UNIX workstations. KDE seeks to
fulfill the
need for an easy-to-use desktop for Linux and UNIX workstations,
similar to
desktop environments found on Macintosh and Microsoft Windows operating
systems. KDE 4.0 will make use of Qt's cross-platform capabilities to
bring
many of its applications to Windows and Mac OS X."
observations:
- most of our target audience will not know what "network transparent
..
desktop environment" means. it's also not such a distinguishing feature
to be
promoted as if it is the essence of our USP?
- we're not a desktop environment. the DE is one of our products
(kdebase/workspace i suppose =). but we have many other products as
well, and
the portability to other platforms puts the nail in that coffin. note
that
our instistence on refering to ourselves as a DE has put us in some hot
water
with projects such as KOffice and Amarok when it comes to their
marketing, as
it is far to constraining. this means we stand to lose marketing
synergies[1]
and have projects spin away from KDE as a project (something KOffice
team
seriously talked about last year, in fact)
- it's a bit boring.
for an upcoming press release we rejigged this a bit to read (at least
in the
current draft):
"KDE is an international technology team that creates integrated
Free/Open
Source Software for desktop and portable computing. Among KDE's
products are
a modern desktop system for Linux and UNIX platforms, comprehensive
office
productivity and groupware suites and hundreds of software titles in
many
categories including Internet and web applications, multimedia,
entertainment, educational, graphics and software development. Building
on
the cross-platform capabilities of Trolltech®'s Qt®, KDE4's
full-featured
applications run natively on Linux, BSD, Solaris, Windows and Mac OS
X."
still not awesome, though, imho. though hopefully an improvement (i had
a hand
in writing some of that paragraph, along with ferai, so i'm allowed to
diss
it all i want ;)
but we need to get this straight for re-use in future communications.
it
should reflect kde4's amibitions and realities.
what points should we nail home by mentioning it in the above?
- internationalization?
- usability?
- specific features / frameworks?
let's try and collaborate on this to get our best image forward .... =)
[1] that's the correct usage of that word, not the empty annoying PHB
version ;)
--
Aaron J. Seigo
humru othro a kohnu se
GPG Fingerprint: 8B8B 2209 0C6F 7C47 B1EA EE75 D6B7 2EB1 A7F1 DB43
KDE core developer sponsored by Trolltech
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<html><head><style type="text/css"><!-- DIV {margin:0px;} \
--></style></head><body><div style="font-family:times new roman,new \
york,times,serif;font-size:10pt"><div style="font-family: times new roman,new \
york,times,serif; font-size: 10pt;"><br>Here's another (KISS - which stands for KDE \
Is Superb Software ;-) ) proposal:<br><br><div style="margin-left: 40px;"><span \
style="font-size: 12pt; font-family: "Times New Roman";">KDE delivers free \
and open source software for desktop and portable computing, including a \
full-featured modern desktop, internet tools (browser, e-mail, instant messaging, \
VoIP, etc.), office productivity software (word processing, spreadsheet, \
presentation, graphics, etc.), multimedia, games, and hundreds of other software \
applications.<span style=""> </span>KDE offers its software to the public at no \
cost, while respecting users’ freedoms, choices, and privacy.<span style=""> \
</span>To learn more about KDE, please visit <a \
href="http://www.kde.org/">http://www.kde.org/</a>.</span></div><br>As to the \
suggested text I have the following comments:<br><ul><li><font size="2">"KDE is an \
international technology team" - not really, at least not in the sense "KDE" is \
generally used in press releases</font></li><li><font size="2">"that creates \
integrated Free/Open Source Software" - the capitalization is not helpful to most, \
integration need not be stated</font></li><li><font size="2">As a general matter the \
"About KDE" description should be about KDE, not Qt or the platforms KDE runs \
on<br></font></li></ul><div style="font-family: times new roman,new york,times,serif; \
font-size: 12pt;"><font size="2">Hope this is \
helpful.<br><br>Andreas<br></font><br>----- Original Message ----<br>From: Aaron J. \
Seigo <aseigo@kde.org><br>To: kde-promo@kde.org<br>Sent: Tuesday, December 11, \
2007 4:48:14 PM<br>Subject: [kde-promo] About KDE<br><br> hi all...<br><br>read this \
and weep along with me:<br><br>"About KDE<br><br>KDE, or the K Desktop Environment, \
is a network transparent contemporary <br>desktop environment for Linux and UNIX \
workstations. KDE seeks to fulfill the <br>need for an easy-to-use desktop for Linux \
and UNIX workstations, similar to <br>desktop environments found on Macintosh and \
Microsoft Windows operating <br>systems. KDE 4.0 will make use of Qt's \
cross-platform capabilities to bring <br>many of its applications to Windows and Mac \
OS X."<br><br>observations:<br><br>- most of our target audience will not know what \
"network transparent
.. <br>desktop environment" means. it's also not such a distinguishing feature
to be <br>promoted as if it is the essence of our USP?<br><br>- we're not a desktop \
environment. the DE is one of our products <br>(kdebase/workspace i suppose =). but \
we have many other products as well, and <br>the portability to other platforms puts \
the nail in that coffin. note that <br>our instistence on refering to ourselves as a \
DE has put us in some hot water <br>with projects such as KOffice and Amarok when it \
comes to their marketing, as <br>it is far to constraining. this means we stand to \
lose marketing synergies[1] <br>and have projects spin away from KDE as a project \
(something KOffice team <br>seriously talked about last year, in fact)<br><br>- it's \
a bit boring.<br><br>for an upcoming press release we rejigged this a bit to read (at \
least in the <br>current draft):<br><br>"KDE is an international technology team \
that creates integrated Free/Open <br>Source Software for desktop and portable \
computing. Among KDE's products are <br>a modern desktop system for Linux and UNIX \
platforms, comprehensive office <br>productivity and groupware suites and hundreds \
of software titles in many <br>categories including Internet and web applications, \
multimedia, <br>entertainment, educational, graphics and software development. \
Building on <br>the cross-platform capabilities of Trolltech®'s Qt®, KDE4's
full-featured <br>applications run natively on Linux, BSD, Solaris, Windows and Mac \
OS X."<br><br>still not awesome, though, imho. though hopefully an improvement (i \
had a hand <br>in writing some of that paragraph, along with ferai, so i'm allowed \
to diss <br>it all i want ;)<br><br>but we need to get this straight for re-use in \
future communications. it <br>should reflect kde4's amibitions and realities. \
<br><br>what points should we nail home by mentioning it in the above? <br><br>- \
internationalization?<br>- usability?<br>- specific features / \
frameworks?<br><br>let's try and collaborate on this to get our best image forward \
.... =)<br><br><br>[1] that's the correct usage of that word, not the empty annoying \
PHB <br>version ;)<br><br>-- <br>Aaron J. Seigo<br>humru othro a kohnu se<br>GPG \
Fingerprint: 8B8B 2209 0C6F 7C47 B1EA EE75 D6B7 2EB1 A7F1 DB43<br><br>KDE core \
developer sponsored by Trolltech<br><!-- kill --><div><br><br>-----Inline Attachment \
Follows-----<br><br> <br>_______________________________________________<br>This \
message is from the kde-promo mailing list.<br><br>Visit <a \
href="https://mail.kde.org/mailman/listinfo/kde-promo" \
target="_blank">https://mail.kde.org/mailman/listinfo/kde-promo</a> to unsubscribe, \
set digest on or temporarily stop your \
subscription.</div></div><br></div></div></body></html>
_______________________________________________
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