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List:       kde-promo
Subject:    Re: [kde-promo] [2/8] Keymessages for KDE4
From:       Kevin Krammer <kevin.krammer () gmx ! at>
Date:       2006-11-21 13:38:52
Message-ID: 200611211438.57042.kevin.krammer () gmx ! at
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On Monday 20 November 2006 10:43, Sebastian Kügler wrote:
> [ This email is part of the email storm we prepare the KDE4 Branding
> Meeting in Darmstadt with. Please give feedback on the content and modus
> operandi before wednesday. This is also a means to ask for input from those
> that are not able to take part in the meeting itself. ]
>
> Goal
> -----
>   Determine a set of keymessages for KDE4
>
> Keyquestion
> ------------
>   What do we want to communicate with KDE4?
>
> What are possible keymessages?
> -------------------------------
>   Concepts for keymessages for KDE4 that have come up until now
>   - "Freedom", split out and customised per targetgroup
>   - freedom-based messaging
>   - "Don't look back"

Just some ancedotal input:

at the aKadamy naming BoF we had one of the items titled "ability to 
customize" or something like that.

A few days later I was eating at Burger King and their slogan is "have it your 
way".

Since it is taken and, I guess, we do not want to be associated with fast 
food, it is "lost", but I liked how it transports the "you are in control / 
it's your decision" message in really simple words.

*sigh* why did they have to take this slogan

Cheers,
Kevin

-- 
Kevin Krammer, KDE developer, xdg-utils developer
KDE user support, developer mentoring

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