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List:       kde-promo
Subject:    Re: [kde-promo] Press release / announcement
From:       "Barry O'Donovan" <barry.odonovan () kdemail ! net>
Date:       2005-03-19 11:56:59
Message-ID: 200503191157.04339.barry.odonovan () kdemail ! net
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Cheers for the feedback Tom.

Took a lot of your comments into consideration and have completed a 
second and probably final draft (less spelling corrections etc). It's 
online again if anyone else is interested:

http://www.kde.ie/announcments/3.4-annoucement.odt
http://www.kde.ie/announcments/3.4-annoucement.pdf

Regards,
Barry

On Friday 18 March 2005 17:25, Tom Chance wrote:
> On Friday 18 Mar 2005 14:41, Barry O'Donovan wrote:
> > On Friday 18 March 2005 12:33, Tom Chance wrote:
> > > On Tuesday 15 Mar 2005 15:18, Tom Chance wrote:
> > > > How is the press release going to be handled?
> > >
> > > Did anyone send out a press release?
> >
> > First draft for Ireland:
> >
> > http://www.kde.ie/announcments/3.4-annoucement.odt
> > http://www.kde.ie/announcments/3.4-annoucement.pdf
>
> This is really cool, good work! Some suggestions
>
> 1 - Change the header graphic to fit the new KDE identity guidelines
> (check the clipart page)
>
> 2 - Remove the word "also" from the first sentence of he third
> paragraph (about translations). There are too many "also"s :-)
>
> 3 - Relegate the "what is KDE?" section to the bottom as a note
>
> 4 - Cut the highlights at a glance section down to far fewer items,
> just the five most impressive or so
>
> 5 - Include a quote from yourself. Maybe the bit about translations?
> Quotes are a good opportunity to say something that's a little more
> qualitative (as in general everything else should be very factual).
>
> The actual press release (i.e. everything that comes before the
> notes, which includes "what is KDE?", "Getting KDE 3.4", "Supporting
> KDE", "Press contacts" and "References") shouldn't be longer than
> five or six paragraphs at most. Most journalists are inundated with
> press releases and will probably only spend a few seconds glancing at
> it to see if it's worth reading through properly. They definitely
> won't follow up on any of the references unless they're *really*
> interested. At least, all of this is in my experience anyway :-)
>
> Even if they write a story on it, they may not read all of it! Just
> feed them a few memes that they can base a story on.
>
> Anyway, other than that it looks great.
>
> Regards,
> Tom

-- 
Regards,
Barry O'Donovan
http://www.barryodonovan.com/
http://www.ihl.ucd.ie/	

Public key: http://www.barryodonovan.com/gpg.asc


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