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List:       kde-promo
Subject:    Re: [kde-promo] news.news.com.com
From:       Eva Brucherseifer <eva () kde ! org>
Date:       2002-02-17 0:02:18
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> At 12:23 +0100 02/16/02,
> 
> > Any ideas on what the PR focus should be in terms of KDE3 vs KDE2?
> 
> I've some ideas about that.
> If you, and I did, track the press announcements that have been made
> with prior releases you will see that none of these were mentioned or
> published in the tech section of the regular news papers. Even after
> they were released I contacted mainy newspaper editors in California
> and suggested the would make at least a small announcement. One
> replied that he didn't know what the heck the text in the
> announcement was about.
> Reasons for this is in my opinion the too heavy focus on technical
> stuff and phrases. No tech-editor is swept of his feet because of
> techniques and ioslaves, dcop and Q3, and probably is not familiar
> with them either and will decide not to place the press release.
> 
> Looking at other succesful companies how they handle their
> press-releases and announcement I would like to suggest the following.
> Make 2 press-releases. One popular with some buzz words, describing
> KDE 3.0 features without using tecnical buzzwords. Also release the
> normal press announcement which will probably be picked up by tech
> websites and magazines, mainly interesting for fellow developers and
> sysadmins but not for the general public and small companies.

Cool idea!
Also there should be translations to as many languages as possible. Maybe the 
translation teams can help.

And there need to be screenshots by hand. After the release for KDE2.2.1 some 
german reporters contacted us to get screenshots.

Greetings,
eva

> 
> I discussed this with Waldo, sometimes there are advantages being
> married to a KDE developer ;-), he will work things out and will make
> a proposition for a mainstream press release.


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