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List:       kde-promo
Subject:    Re: [kde-promo] Article about Baloo
From:       Jens Reuterberg <jens () ohyran ! se>
Date:       2014-02-18 14:34:46
Message-ID: 49744428.2R9PaaD1KD () cuddles
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The issue with Baloo/Nepumuk and none-branding is that this is done under \
the  assumptions that people who are on the receiving end of a \
communication are  passive receptors for that information. Which isn't \
true.

I understand the wish to keep it "behind the scenes" but it hasn't worked. 
Either you ignore naming it at all - calling it a long and bothering number \
 string signaling that this information is irrelevant OR you accept that 
information can't be controlled like that - the receiver of information is 
neither passive, nor a homogeneous crowd for which a blanket statement will \
 have the exact same intended effect.

Further considering the spread of information leaving it to a technical \
note  is perhaps admirable from an ideological stand-point (we don't care \
what you  think, this is the best tech never mind the communication) but in \
practice the  effects are devastating. 
Nepomuk is a known name - Baloo as a term is noticed and we can either \
pretend  it didn't happen or accept it and roll with the punches a tad.

Personally I think this is a golden opportunity. 

With the switch from Plasma to "Plasma Next" (or "Plasma by KDE" or just 
"Plasma") we can start hammering in KDE's rather unique selling points. 
Technological prowess. Attention to the backend stuff. An ascetic attitude \
to  visual to better benefit the practical side (even if that's not true, \
its  still a feasible selling point). 

By using backend things and technical details as a hook for marketing we \
have  an already existing branding that is well know, well spread and well \
founded -  by making it publically accessible, actively try to work with \
explaining it or  rather explaining the emotional, soft values, behind them \
- we can make the  infospread of them a benefit instead of an issue.

Let the trolls have a field day - let them go insane in the forums. As long \
as  anyones slap-dash googling of the phrase leads to a lovelly \
infographic, a  short teaser trailer, a well written text and a positive \
message all the  trolls do is do our marketing for us. We shape the message \
and they blurt it  out.

Sry for wall-of-text


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