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List:       publib
Subject:    [PubLib] Free Marketing Webinar!
From:       "Klossner, Katie" <Katie.Klossner () CENGAGE ! COM>
Date:       2012-06-29 17:30:31
Message-ID: AAD1BBFE7205E44A89A5DFF912018A83AB9B0758 () OHCINMBX02 ! corp ! local
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Not Your Grandma's Library Anymore: Rebranding Success Stories

Please join us for this one hour webinar where you will hear from two exciting \
libraries as they share how they continue to change community perceptions and create \
innovative brands that demonstrate the library's role in a digital age.

Jim Staley, the marketing and communications director of Mid-Continent Public Library \
will share how Mid-Continent has rebranded in an attempt to answer the question, \
"Will we need libraries when we don't print books?" Libraries have to think beyond \
the books to the information and opportunity they provide. MCPL's branding around the \
idea of "Access" is focused on explaining to stakeholders where they can find the \
real value of the public library.

Anythink Communications Manager, Stacie Ledden, will describe how branding helped \
transform the worst-funded library system in the state of Colorado into one of the \
most recognized libraries in the country. The Anythink brand is more than a logo - it \
infuses everything they do at Anythink. Stacie will discuss how this has helped shift \
the perception of libraries in Adams County - and how Anythink will share these \
philosophies at the upcoming R-Squared Conference in Telluride this September.

Title: Not Your Grandma's Library Anymore: Rebranding Success Stories
Date: Wednesday, July 11, 2012
Time: 2 p.m. - 3 p.m. EST
FREE!!

Register now:
http://s2138.t.en25.com/e/es.aspx?s=2138&e=20141&elq=26e481848724474badceac81da8fadd7



Katie Klossner
Market Development Manager
Gale | Cengage Learning
27500 Drake Rd, Farmington Hills, MI  48331
(o) 800-877-4253 x8590 | (c) 248-285-1266
(e) katie.klossner@cengage.com<mailto:katie.klossner@cengage.com> | \
www.cengage.com<http://www.gale.cengage.com/>

Platte County (WY) advertisement for a librarian in the 1900s:
Must be able to get along with Western people, ride and drive,
as well as pack a horse, follow a trail, shoot straight,
run an automobile and be able to rough it whenever necessary.


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