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List:       koffice-devel
Subject:    Re: Principles for new name
From:       "Aaron J. Seigo" <aseigo () kde ! org>
Date:       2010-11-06 15:10:35
Message-ID: 201011060810.36334.aseigo () kde ! org
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On Saturday, November 6, 2010, Jaroslaw Staniek wrote:
> On 6 November 2010 00:21, Aaron J. Seigo <aseigo@kde.org> wrote:
> > 1. Does the KOffice libraries, aka the "KOffice platform", need a brand,
> > or is that an uninteresting detail with no marketing effort needed /
> > wanted / planned?
> 
> I think it's expected, quite a few of us invest in this area.

that doesn't necessarily mean it needs to be branded or marketed. it could, 
but investment isn't the only metric to take into account when deciding that 
the libraries should be productized and put through a marketing process.

marketing a platform:

* involves talking not to existing or potential users, but to other developers

* requires having a story about why your libraries are important enough to 
care about

as such, it takes marketing resources that could be applied to users and is 
not as straightforward to come up with a compelling story for. it's also 
really easy / tempting to throw library marketing into end user communication, 
which does nobody any real good, so it requires some additional discipline.

what will be the hoped for returns of branding and marketting the koffice 
libraries? are there other ways to achieve that without branding/marketing?

-- 
Aaron J. Seigo
humru othro a kohnu se
GPG Fingerprint: 8B8B 2209 0C6F 7C47 B1EA  EE75 D6B7 2EB1 A7F1 DB43

KDE core developer sponsored by Qt Development Frameworks

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