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List:       kde-promo
Subject:    Re: [kde-promo] Changing how we market the workspace
From:       "Aaron J. Seigo" <aseigo () kde ! org>
Date:       2008-10-15 17:49:17
Message-ID: 200810151149.18214.aseigo () kde ! org
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On Wednesday 15 October 2008, Cornelius Schumacher wrote:
> I don't think my idea is very different, but I still want our release
> announcements to have a title like "KDE Community releases KDE 4.2" instead

<crazy meter 3>

possible titles might be:

"KDE Software Distribution 4.2 Released"
"KDE Announces Version 4.2"
"KDE's 4.2 Software Suite Released"

our KDE 3.2 title was, "KDE Project Ships New Major Release Of Leading Open 
Source Desktop Environment" 

the lead sentence for the 3.5 release was, "The KDE Project is happy to 
announce a new major release of the award-winning K Desktop Environment" (note 
the "KDE [..] KDE" there =)

so this wouldn't be a huge departure of any sort, really.

<crazy meter 7>

another approach would be to break it into a set of three, with an umbrella 
sumary:

"KDE Applications and Development Framework Advances with 4.2" (replace with 
actual sell point; cover top 3-5 highlights; point to other articles at end; 
emphasize benefits of integration here)

"KDE Releases $DevelopmentFrameworkBrand 4.2" (sell the libraries! would be 
developer oriented)

"Version 4.2 of $WorkspaceBrand Brings $SellPoint"  (cover crazy new (to the 
audience) kwin, plasma, krunner, sysguard, etc feautres; aimed at KDE desktop 
usage. no win/mac/gnome shots here.)

"KDE's 4.2 Application Suites Launched Today" (cover awesome features in app; 
aimed at all computer users on all platforms.)

the amount of text would be similar to what we publish now, just in bite sized 
chunks.

note how Apple does this:

	http://www.apple.com/pr/

this would also be keeping pace with our growth; perhaps we're too big to cram 
everything into one press release.

<crazy meter 1>

(odd factoid: we currently have the second hit on google for the term "3.2", 
third for "3.5" and fourth for "4.0". we rock.)

> of "KDE Community releases KWin 4.2, Plasma 4.2, Kontact 4.2..."

i think we can all agree that would suck =) i think it's a matter of 
granularity, really.

-- 
Aaron J. Seigo
humru othro a kohnu se
GPG Fingerprint: 8B8B 2209 0C6F 7C47 B1EA  EE75 D6B7 2EB1 A7F1 DB43

KDE core developer sponsored by Qt Software


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