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List:       kde-promo
Subject:    Re: [kde-promo] KDE 4.1
From:       "Aaron J. Seigo" <aseigo () kde ! org>
Date:       2008-08-03 18:28:14
Message-ID: 200808031228.14496.aseigo () kde ! org
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On Sunday 03 August 2008, Wade Olson wrote:
> All,
>
> Another recent article by Darryl was released on quotes from Adriaan and is
> already on the main page of digg:
>
> http://www.eweek.com/c/a/Linux-and-Open-Source/KDE-41-Pushes-CrossPlatform-
>UI-Support/?kc=rss

really nice ... 

it does show one thing we need to work on:

"But GNOME is more popular with enterprises and has a lead in adoption there,"

this is pretty much 100% bullshit. the term "enterprise" is far too ill defined 
to really take it to the mat, but kde is the current Free Software leader when 
it comes to realy, actual deployments.

this "more popular with enterprises" crap comes from Novell, Red Hat and more 
distantly Sun promoting it as such. this despite significant numbers of their 
own clientelle choosing KDE over the recommended GNOME.

i really wish GNOME no harm in this, but it would be good to find a way to 
combat this public misperception about KDE not being popular with enterprise 
(which equates to "serious usership")

this would likely require a campaign of information stretching over 6-12 
months of time with regular updates. it might look something like:

a "KDE In Action" web page (doesn't need to be a whole website =) with a 
really nice, professional ("enterprisey") look to it with case studies 
published on a regular basis (e.g. one every 2 or 4 weeks) showcasing KDE's 
biggest and best deployments out there. with an RSS feed on it so people can 
track it, coverage on theDot and a splash (once a few of the case studies are 
up) to the media list, it should help raise awareness.

the idea would be to dispell myth by casting hard light on the issue. "KDE 
isn't popular with the enterprise? then what's all this about then?"

we can note such successful deployments as those in Brazil, the Canaries, the 
French Parliament, the Tax Authority of Lower Saxony, perhaps Pizza Hut (would 
need to ask for permission on that) etc... 

this would be something 1-2 people could do, but it would take a longish term 
commitment and consistency would be the key here. it would make a great 
highly-focussed project for a marketeer to take on.

thoughts?

-- 
Aaron J. Seigo
humru othro a kohnu se
GPG Fingerprint: 8B8B 2209 0C6F 7C47 B1EA  EE75 D6B7 2EB1 A7F1 DB43

KDE core developer sponsored by Trolltech


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