[prev in list] [next in list] [prev in thread] [next in thread] 

List:       kde-promo
Subject:    [kde-promo] [4/8] Branding for KDE4 and KDE in general
From:       Sebastian =?iso-8859-1?q?K=FCgler?= <sebas () kde ! org>
Date:       2006-11-20 9:43:50
Message-ID: 200611201043.55540.sebas () kde ! org
[Download RAW message or body]

[Attachment #2 (multipart/signed)]


[ This email is part of the email storm we prepare the KDE4 Branding Meeting 
in Darmstadt with. Please give feedback on the content and modus operandi 
before wednesday. This is also a means to ask for input from those that are 
not able to take part in the meeting itself. ]

Keyquestion
------------
What is needed to create a distinct brand for KDE4?

Background
-----------
How do the underlying concepts of keymessages, targetgroups, communication 
channels fit in, what items are still open to create a complete 
brandmanagement strategy?

What are the different brands KDE4 will deliver?
  - Oxygen Icons
  - kdelibs as development platform
  - KDE as the desktop workspace
  - KDE Edu
  - KDE PIM
  - Individual applications
  - Role of KDE on Windows
  - KDE for the Small Medium Business Market

Read
-----
http://en.wikipedia.org/wiki/Brand_management
http://www.nologo.org/
http://en.wikipedia.org/wiki/No_Logo
http://en.wikipedia.org/wiki/Positioning_(marketing)
-- 
sebas

 http://www.kde.org | http://vizZzion.org |  GPG Key ID: 9119 0EF9 
- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
Honest disagreement is often a good sign of progress. - Mahatma Gandhi 
(1869-1948)


[Attachment #5 (application/pgp-signature)]

_______________________________________________
This message is from the kde-promo mailing list.

Visit https://mail.kde.org/mailman/listinfo/kde-promo to unsubscribe, set digest on \
or temporarily stop your subscription.



[prev in list] [next in list] [prev in thread] [next in thread]