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List:       kde-promo
Subject:    [kde-promo] [0/8] Marketing Meeting: Practical Information
From:       Sebastian =?iso-8859-1?q?K=FCgler?= <sebas () kde ! org>
Date:       2006-11-20 9:42:51
Message-ID: 200611201042.53976.sebas () kde ! org
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Next Saturday, we'll be meeting in Darmstadt to pave the way for a proper 
branding of KDE4, and you'll be part of it.

In this email, I've collected some practical information you'll find handy. It 
contains some travelling / lodging details as well as the modus operandi of 
the meeting. I'll follow up with a couple of emails collecting the bits that 
we have already, so we can depart from that and do not need to prepend every 
topic we discuss with a 'Where are we anyway?' discussion.


Goal:
-------
Planning for the release and dissemination of KDE4, creating a KDE brand and 
planning the implementation thereof


Date: 
------
 Sat. 25th November 2006,  9.00 - 17.45
 Sun. 26th November 2006, 10.00 - 18.00


Travelling
-----------
Please try to be in Darmstadt on Friday night. Some people will be going out 
for dinner, we can meet in a pub a bit later that evening. The meeting will 
finish on Sunday at around 18.00, so please try to be there until then. If 
you need your travel expenses refunded by the KDE e.V., please let me know. 
Bonuspoints for priv-mailing me your mobile phone number, and contact details 
in case anything goes wrong. (Think you're hit by a bus during the meeting, 
who should we contact in that case?)


Hotel
------
We have reserved rooms for everyone in the IBIS Hotel in Darmstadt. That is a 
15-minute-walk to the meeting room which is in the same building ("TIZ") as 
Eva's company Basyskom. (You can also take one of many buses, a map is 
attached.) In the hotel lobby, there will be wireless internet access 
available. Hotel costs will be covered by the KDE e.V.. For those that didn't 
tell me otherwise, you'll be sharing rooms with two persons. If you want your 
own room, please let me know quickly so I can change the reservation. If you 
have a preferred roomie, let me know. Details about the hotel are to be found 
at http://www.ibishotel.com/ibis/fichehotel/de/ibi/3287/fiche_hotel.shtml
Breakfast will be served at the hotel and is taken care of. Lunch and dinner 
is not yet arranged. For lunch, we'll be going to some nearby restaurant or 
bistro, for dinner we'll see. :-)


Modus Operandi
---------------
- We create an agenda for day one, putting the items that are depending on 
  others more towards the end, sessions are planned 45 minutes long
- Every session has one or more people taking notes, possibly with the help of 
  some collaborative editing tool such as gobby (if you bring a laptop, please 
  install 0.4.1 as earlier versions might be protocol-incompatible)
- Sessions will have the following prepared parts (we're filling in the pieces 
  that we already know, and will try to complete it during the meeting):
  o What is our goal?
  o Keyquestion: How do we solve this problem?
  o Central question split out in subitems
  o Means to solve the problem (manpower, deliverables, budget needed),
  o Planning and assigning of people working on that
- First part of the session is summarising the status quo
- Every session has someone facilitating the discussion, keeping it focused 
  and preventing people from talking at the same time
- We try to get as far as possible answering the key question, or defining 
  what needs to be done to answer that question
- The questions that aren't answered at the end of day one will get 
  rescheduled, preferably in split-out meetings for the next day.
- Day 2 starts with summarising day one, and having everyone tell what went 
  good and bad, including accomplishments. Those things should be kept in mind 
  for day two.
- We use one or more sets of split-out sessions to tackle the items that are 
  left over from day one
- Then we'll get together and all split-out groups report the results

Agenda for Saturday:
---------------------	
9.00  - 9.45 	Introduction round, kick-off
9.45 -	10.30 	Target groups [1/8]
		:: Pause
10.45 - 11.30	Keymessages for KDE4 [2/8]
11.30 - 12.15	Community Identity [3/8]
		:: Lunch
13.30 - 14.15	Branding for KDE4 and KDE in general [4/8]
14.15 - 15.00	Using and opening communication channels [5/8]
15.15 - 16.00	Distribution channels [6/8]
		:: Pause
16.15 - 17.00	More detailed planning of a release strategy [7/8]
17.00 - 17.45	Future of the Marketing Working Group [8/8]

Based on the results of Saturday, we'll be filling in the free space on sunday 
with the items that need further discussion.

Agenda for Sunday:
-------------------

10.00 - 10.30	Wrap-up of Saturday, creating agenda for the day
[...]		To be determined
17.00 - 18.00	Wrapping up the meeting

Your secretary,
-- 
sebas

 http://www.kde.org | http://vizZzion.org |  GPG Key ID: 9119 0EF9 
- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
There are two major products that come out of Berkeley: LSD and UNIX. We don't 
believe this to be a coincidence." ~ Jeremy S. Anderson


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