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List:       kde-promo
Subject:    Re: [kde-promo] Improving release promotion process
From:       "Aaron J. Seigo" <aseigo () kde ! org>
Date:       2005-11-30 0:09:24
Message-ID: 200511291709.25124.aseigo () kde ! org
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On Tuesday 29 November 2005 15:00, Tom Chance wrote:
> I'd like to initiate a bit of critical self-reflection, already! How can we
> improve the way we promote major releases of KDE?

are we talking about a release like 3.5 or are we looking towards 4.0? 4.0 
deserves some special considerations IMHO.

in either case, one thing that we could do better is in choosing our messages. 
they do tend to be fairly random as opposed to picked because they are 
central ideas we want to communicate clearly about KDE.

for instance, we have kiosk which is perhaps one of the most important 
features we have when it comes to deciding to deploy or not and i don't think 
it's featured majorly in any of our release announcements, really. usually we 
don't mention it at all.

we also don't mention anything that would be of interest to the ISV segment. 
coolo's quote mentions "development platform" in passing, but that's it. 
nothing about bindings or the size of the dev community, etc...

i think in part this is because we concentrate almost exclusively on the 
individual user in our announcements.

we do a good job on repeating the "N languages" aspect in each press release, 
so we can be consistent. we just need to pick our messages.

> N.B. please be realistic, don't suggest outlandish things unless you're
> volunteering to do them yourself!

and here i was going to suggest we try and get elton john to do a theme song 
for us ;)

-- 
Aaron J. Seigo
GPG Fingerprint: 8B8B 2209 0C6F 7C47 B1EA  EE75 D6B7 2EB1 A7F1 DB43

Full time KDE developer sponsored by Trolltech (http://www.trolltech.com)

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