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List:       kde-promo
Subject:    Re: [kde-promo] KOffice 1.3
From:       Waldo Bastian <bastian () kde ! org>
Date:       2004-01-28 12:05:15
Message-ID: 200401281305.15279.bastian () kde ! org
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On Wed January 28 2004 02:14, Andreas Pour wrote:
> Waldo Bastian wrote:
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> > 
> > On Tue January 27 2004 11:54, Stephan Binner wrote:
> > > On Tuesday 27 January 2004 11:39, Waldo Bastian wrote:
> > > > http://www.prweb.com/releases/2004/1/prweb101047.htm
> > > 
> > > What is the sense of "will release today/tomorrow"?
> > > Why not just do it and then issue press release?
> > 
> > It's much more interesting for a journalist to do a story on something
> > that is about to happen today than it is to do a story on something that
> > happened yesterday.
> 
> Seems strange to me nonetheless . . . .  Also you might run into the
> problem we had in the past where stories spring up about the release before
> the mirrors have synced.  Or are you waiting for mirrors to sync and then
> pre-announcing the release?

There are two different audiences to target:
(1) People who do not know what KDE is
(2) People who use KDE / have used KDE and might want to use the new version

The (2) group is reached via dot.kde.org / osnews.com / linuxtoday.com / 
slashdot.org / kde-announce@kde.org. For this group it is important to 
include download instructions and for the mirrors to be synced. They should 
be informed once the release has happened.

For group (1) this is not really important because these people aren't going 
to use KDE this week anyway. The goal is here to build name recognition by 
getting the KDE brand in the mainstream press. To improve the chances of 
getting picked up by the mainstream press it is important to maximize the 
"newsworthyness". One way to do that is by making sure they hear about the 
news before it happens, so that they can break it when it is still steaming 
hot. See e.g. http://www.smh.com.au/articles/2004/01/27/1075088007871.html

Some other useful tips can be found here:
	http://prweb.com/releases/2004/1/prweb100802.htm

Cheers,
Waldo
- -- 
bastian@kde.org -=|[ KDE: K Desktop for the Enterprise ]|=- bastian@suse.com
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