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List:       kde-promo
Subject:    Re: [kde-promo] KOffice 1.3
From:       Waldo Bastian <bastian () kde ! org>
Date:       2004-01-28 12:05:15
Message-ID: 200401281305.15279.bastian () kde ! org
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On Wed January 28 2004 02:14, Andreas Pour wrote:
> Waldo Bastian wrote:
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> > 
> > On Tue January 27 2004 11:54, Stephan Binner wrote:
> > > On Tuesday 27 January 2004 11:39, Waldo Bastian wrote:
> > > > http://www.prweb.com/releases/2004/1/prweb101047.htm
> > > 
> > > What is the sense of "will release today/tomorrow"?
> > > Why not just do it and then issue press release?
> > 
> > It's much more interesting for a journalist to do a story on something
> > that is about to happen today than it is to do a story on something \
> > that happened yesterday.
> 
> Seems strange to me nonetheless . . . .  Also you might run into the
> problem we had in the past where stories spring up about the release \
> before the mirrors have synced.  Or are you waiting for mirrors to sync \
> and then pre-announcing the release?

There are two different audiences to target:
(1) People who do not know what KDE is
(2) People who use KDE / have used KDE and might want to use the new \
version

The (2) group is reached via dot.kde.org / osnews.com / linuxtoday.com / 
slashdot.org / kde-announce@kde.org. For this group it is important to 
include download instructions and for the mirrors to be synced. They should \
 be informed once the release has happened.

For group (1) this is not really important because these people aren't \
going  to use KDE this week anyway. The goal is here to build name \
recognition by  getting the KDE brand in the mainstream press. To improve \
the chances of  getting picked up by the mainstream press it is important \
to maximize the  "newsworthyness". One way to do that is by making sure \
they hear about the  news before it happens, so that they can break it when \
it is still steaming  hot. See e.g. \
http://www.smh.com.au/articles/2004/01/27/1075088007871.html

Some other useful tips can be found here:
	http://prweb.com/releases/2004/1/prweb100802.htm

Cheers,
Waldo
- -- 
bastian@kde.org -=|[ KDE: K Desktop for the Enterprise ]|=- \
                bastian@suse.com
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