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List:       fedora-marketing-list
Subject:    Fedora Marketing Meeting 2008-09-25 IRC log
From:       "Karsten 'quaid' Wade" <kwade () redhat ! com>
Date:       2008-09-25 20:20:25
Message-ID: 1222374025.3003.87.camel () calliope ! phig ! org
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https://fedoraproject.org/wiki/Meeting:Marketing_IRC_log_20080925

12:00 < themayor> let me the meeting come to order
12:00 < themayor> roll call please
12:01  * ke4qqq is here
12:01  * quaid is here
12:01  * tw2113 is half here
12:01 < kushal> Kushal Das
12:02  * stickster is here, at least partly
12:02 < themayor> anyone else?
12:02 < rharrison> here
12:02 < themayor> ianweller_afk: ??
12:03 < kulll> here?
12:03 < ria> Ria Das
12:03 -!- rsuehle [n=rsuehle@nat/redhat/x-ac6910ce183d138c] has joined #fedora-mktg
12:03 -!- kulll [i=d318e24a@gateway/web/ajax/mibbit.com/x-f45fcd8554dd8481] has quit \
["http://www.mibbit.com ajax IRC Client"] 12:04 < themayor> rsuehle: are you joining \
us for the meeting? 12:05 < themayor> i guess not
12:05 < themayor> okay
12:05 < rsuehle> yes
12:05 < quaid> oi rsuehle 
12:05 -!- gregdek [n=gdk@nat/redhat/x-1f6b9a43f2dc607d] has joined #fedora-mktg
12:05  * themayor waves to gregdek 
12:05  * quaid glad he caught up on the RHM thread, ftw!
12:05  * gregdek hullos.
12:06 < themayor> okay so that being done, lets move on
12:06 < themayor> we have put aside this meeting to discuss strategy
12:06 < themayor> we're not going down the task list
12:06 < themayor> in fact the task list is very very minimal
12:07 < themayor> last week through the meeting we said that we would talk strategy \
about the future 12:07 < themayor> so does anyone have anything specific they would \
like to talk about so we can put it on the agenda right now? 12:07 < quaid> how far \
of a time scope is "the future"? 12:08 < themayor> through the f10 timetable lets say
12:08 < kushal> yes
12:08 < themayor> so 6-9 months lets say
12:08 < kushal> I have question on legality of one video which I want to put on \
Fedora Tv 12:09 < kushal> check this \
http://excess.org/article/2008/07/ogre-git-tutorial/ 12:09 < kushal> two nice git \
videos 12:10 < mizmo> hi im here sorrys
12:10 < themayor> kushal: okay and ??
12:11 < kushal> themayor, I want to know if I can out them or not
12:11 < themayor> out them?
12:11 -!- Irssi: #fedora-mktg: Total of 48 nicks [1 ops, 0 halfops, 0 voices, 47 \
normal] 12:12 < kushal> put out
12:12 < quaid> !
12:12 < kushal> quaid, stage is yours
12:12 -!- ria_ [n=ria@59.161.130.154] has joined #fedora-mktg
12:13 < quaid> we started this meeting in this channel some months ago
12:13 < quaid> good for momentum, etc.
12:13 -!- ria [n=ria@121.245.112.146] has quit [Nick collision from services.]
12:13 < quaid> but esp. as we talk strategy
12:13 -!- ria_ is now known as ria
12:13 < quaid> there are ~100 ppl in #fedora-marketing right now
12:13 -!- mether [n=sundaram@nat/redhat-in/x-ab789b4c75b9a060] has quit [Read error: \
113 (No route to host)] 12:13 < quaid> about 1/2 of that lurking here
12:13 < quaid> I propose we move this meeting over there; the room is open in this \
slot 12:13 < quaid> <eof>
12:14 < gregdek> #fedora-marketing?
12:14 < gregdek> Is empty.
12:14 < quaid> sorry
12:14 < quaid> I mean
12:14 < gregdek> Do you mean #fedora-meeting?
12:14 < kushal> quaid, I know this is our marketing channel ?
12:14 < quaid> #fedora-meeting
12:14 < quaid> yes, brain seizure
12:14 < quaid> s/marketing/meeting/ kthxbai
12:14  * quaid sees apparently SCM SIG has the room booked
12:14 < quaid> but hasn't been using it
12:15 < gregdek> We should probably ask their plan before taking it over.
12:15 < gregdek> Maybe for subsequent meetings?
12:15 < quaid> sure
12:15 < quaid> I wouldn't have brought it up but for the topic for today; just task \
rundown wouldn't be worth bum rushing the back door 12:16  * spoleeba wonders when we \
are going to migrate fedora meetings into secondlife virtual conference rooms 12:16 < \
themayor> no i dont think any time soon 12:16 < themayor> ;)
12:16  * quaid is ready to move to the topic, fo sho
12:16 < kushal> gregdek, any points of those git videos
12:17 < themayor> anyway, quaid, do you want to be responsible for tracking down the \
SCM sig guys and handling the room migration? 12:17 < quaid> sure
12:17 < themayor> okay putting that up on the wiki
12:17 < themayor> let me know if anything happens this week so that i can announce \
any room changes for next 12:17 < themayor> thanks
12:17 < quaid> about strategy ... I have a thought about where we need to put a big \
slice (33%) of our efforts 12:18 < themayor> go ahead
12:18 < themayor> oh wait a second
12:18 < themayor> let me answer kushal
12:18 < quaid> that is focus on people and projects, the basics -- getting a good \
machine to churn out stories 12:18 < quaid> ok, I'll pause
12:18 < themayor> kushal: i think you need to email the person who made them and ask \
him whether or not he would allow you to use them 12:19 < kushal> themayor, ok, that \
is already in todo list :) 12:19 < themayor> okay quaid back to you
12:19 -!- lcafiero [n=larry@dsl-63-249-115-153.cruzio.com] has joined #fedora-mktg
12:19 < quaid> now, I'm not saying anything new
12:19 -!- mether [n=sundaram@nat/redhat-in/x-332e2b27cca7a42c] has joined \
#fedora-mktg 12:19 < quaid> but it looks like we have a chance to catch a fast moving \
current 12:19  * lcafiero apologizes for being late, hands note from doctor to the \
principal 12:20 < quaid> part of our concern about people not knowing aobut
12:20 < quaid> the stuff that comes from/through Fedora
12:20 -!- RenaultR83 [n=Renault@AToulon-151-1-4-170.w83-197.abo.wanadoo.fr] has quit \
["Konversation fermé"] 12:20 < moixs> I have a question about stories...currently \
I'm writing the fedora release announcements (for Beta too) for the French websites. \
My news are totally not coordinated with *insert name here* who writes the news in \
english. Do you know who is usually doing this? 12:20 < quaid> is this lack of any \
long term effort, other than Red Hat Magazine :D, to really make a lot of stories \
flow out. 12:21 < quaid> moixs: we actually have an idea/process for that, one sec \
while I get a URL 12:21  * quaid is adding that stuff to Marketing/Tasks right now, \
too 12:22 < quaid> moixs: https://fedoraproject.org/wiki/Releases/Announcements and \
https://fedoraproject.org/wiki/Releases/Announcements/TalkingPoints are out of date \
but will be updated according to a schedule I'm working on right now. 12:22 < quaid> \
<eoidea> 12:23 -!- DemonJester [n=DemonJes@fedora/DemonJester] has quit ["leaving"]
12:23 < moixs> A nice feature would be to have a responsable for each big language, \
who translates the announcements and mails them to the meaningful webistes in his \
language. 12:23 < moixs> I'll have a look at your links
12:24 < themayor> hrm, that sounds like a good idea
12:24 < quaid> moixs: +1 that is the exact idea
12:24 < themayor> maybe to have local ambassadors reponsible for each language?
12:24 < themayor> or at least one ambassador
12:24 < quaid> moixs: not just translate, but a common set of discussion topics \
(talking points) so you can also write your own while knowing it shares a common \
message. 12:24 < moixs> exactly, ambassadors are the perfect people for that
12:24 < themayor> so we can coordinate release announcements as well
12:24 -!- Renault [n=Renault@AToulon-151-1-4-170.w83-197.abo.wanadoo.fr] has joined \
#fedora-mktg 12:24 < quaid> there is a process here
12:24 < quaid> sorry I haven't made noise yet
12:24 < quaid> but I'll fire it back up, it covers *all* of these points
12:25 < moixs> We have such discussions on the french ambassador list, actually we \
have a workflow for fedora news. 12:25 < quaid> exactly as you suggest them to be :)
12:25 < moixs> But you don't see any of that obviously :p
12:25 -!- stickster is now known as stickster_afk
12:25 < moixs> Every member on the french ambassador list can submit news ideas or \
complete news to the list, they can be commented for 24h and then they are sent to \
the media 12:26 < moixs> It's simple and effective
12:26 < quaid> moixs: for now, you can coordinate with me (Karsten Wade) for the \
various release announcements (Beta, Preview, RC, GA) 12:26 < quaid> +1 simple \
process that get stories up from the people who know best 12:27 < quaid> sounds like \
what jonrob has been saying, what rsuehle and gregdek and me and mether have all been \
saying 12:27 < themayor> yeah
12:27  * quaid steps down carefully from the soapbox
12:27 < moixs> https://www.redhat.com/archives/fedora-fr-list/2008-September/msg00092.html \
is the F10 beta news project (already slightly modified) 12:28 < mizmo> are we \
talking big ideas like how do we get more mindshare amongst linux users? 12:28 < \
mizmo> or what? 12:28 < mizmo> like whats the end goal
12:29 < moixs> The end goal is to get as much Fedora stories on websites as Ubuntu \
and OpenSuse ones 12:29 < moixs> At this time, we have a big disadvantage
12:29 < quaid> it would be great if our stories were complementary more than \
adversarial with other distros 12:30 < quaid> that is, I don't want to grow by \
seeding more "Desktop Shoot Out!" articles 12:30 < moixs> Here in Europe, we have a \
2:10 ratio compared to these other distros. 12:30 < themayor> the truth is i dont \
think so. i think we dont market aggressively or in opposition within the press \
because we don't want to play that game 12:31 < moixs> That's not the point, we focus \
on technical stuff...what struck me is that all the things developed by Fedora are \
not credited to Fedora. It's often credited to OpenSuse which uses most of the same \
technology and has more news. 12:32 < quaid> focus on stories about people and \
projects 12:32 < themayor> yeah
12:32 < themayor> like the meet the contributor stuff
12:32 < themayor> thats golden
12:32 < quaid> I've seen some "Spotlight on ..." videos from Red Hat that rock
12:32 -!- DemonJester [n=DemonJes@fedora/DemonJester] has joined #fedora-mktg
12:33 < ke4qqq> I've had podcasters 'beg' for the unsung devs from Fedora/redhat \
because we don't do as good a job promoting them 12:33 < kushal> any comments on \
"Meet the contributor:" videos I made ? 12:33 < themayor> they are awesome
12:33 < quaid> kushal: +10
12:33 < themayor> by the way, as a side note, fedora was formed 5 years ago today
12:33 < kushal> quaid, idea goes to sankarshan
12:33 < moixs> A perfect example is the better webcam support in F10 (kernel 2.6.27), \
if we don't advertise that now, it will be percieved as a novelty of the first distro \
to advertise it. 12:33 < kushal> themayor, I think you are 1 day late
12:34 < lcafiero> I thought it was yesterday.
12:34 < themayor> september 24th
12:34 < lcafiero> [no cake left to celebrate today]
12:34 < kushal> I am already in 26th :)
12:34 < lcafiero> 25th here.
12:34 -!- Soumya [n=Soumya@117.192.1.237] has quit ["Leaving"]
12:35 < quaid> moixs: if you have a chance, we could use help making sure the source \
discussion topics in those links I posted are really great and complete 12:35 < \
themayor> damn, no, i just missed it completely 12:35 < themayor> i have mono, so ive \
kind of lost track of dates 12:35 < themayor> i just know its thursday
12:35 < kushal> lol
12:35 < themayor> and also not having email since yesterday didnt help
12:37 < moixs> I'll have a look at the links tomorrow, I'm very tired now (and \
watching a western) 12:37 < themayor> okay so to get back on focus
12:37 < themayor> stories about people and projects
12:38 < rdieter> no email = time stops
12:38 < themayor> something like that
12:38 < themayor> stupid migration crap
12:38 < themayor> anyway
12:38 < quaid> and tools, processes, and critical mass to make it happen; a real \
commitment 12:38 < lcafiero> +1 to themayor and rdieter
12:39 < spoleeba> themayor, can the featuring process be coopted as a press \
initiative? Or would developers driving the features feel overburdened if there were \
asked to engage in a marketing campaign involved the feature? 12:39 < themayor> maybe \
this could all play into the remaking of red hat magazine? 12:39 < themayor> \
spoleeba: may answer would be it depends on the developer 12:39 < spoleeba> themayor, \
sure it would... and the person asking 12:39 < themayor> yeah that too
12:40 < spoleeba> themayor, i think the stuff the mingw people are doing..is a good \
story...but im not gonna ask them to write it 12:40 < themayor> i definitely think we \
need more marketing surrounding features 12:42 < mizmo> especially who in fedora is \
working on X 12:42 < mizmo> identifying that early
12:42 < mizmo> before someone else ahem takes the credit
12:42 < mizmo> (or doesnt contest misattributed credit)
12:43 < themayor> well the people who have beats for fwn should be pretty on top of \
that stuff 12:43 < themayor> no?
12:45 < lcafiero> I think so
12:45 < quaid> for features?
12:46 < quaid> is there an FWN feature beat?
12:46 < themayor> well yeah, they know whats going on in their specific area, so \
shouldnt that translate in features eventually? 12:46 < themayor> i dont know, if \
there isnt, maybe there should be 12:47 < quaid> no, not really ...
12:48 < quaid> features seem to float themselves separately from the regular list, \
project, sig traffic 12:48 < quaid> IME
12:48 < themayor> okay so lets hang on a sec
12:48 -!- kulll [i=d318e24a@gateway/web/ajax/mibbit.com/x-06fd425359e99b5f] has \
joined #fedora-mktg 12:49 < themayor> basically im hearing two things
12:49 < themayor> we need to keep be keeping better track of featuring and be ready \
to publicize that 12:50 < themayor> and we want to be able to publicize people and \
projects 12:51 < themayor> and we need process and whatever else to make that work?
12:51 < themayor> correct?
12:51 < themayor> are we all in agreement
12:51 < quaid> +1
12:52 < moixs> Totally :)
12:52 < themayor> okay so suggestions for keep better track of featuring?
12:53 < quaid> well
12:53 < quaid> the feature process does that pretty well
12:53 < quaid> it's just having a Marketing process that combs that, highlights, etc.
12:54 < quaid> we do that for the release notes, for example; there is release and \
documentation areas in the feature page 12:54 < moixs> yes, there is no real need for \
another administrative layer...we "just" need to exploit the features page 12:54 < \
quaid> just having someone from Marketing steward that each release ... 12:54 < \
quaid> it could be topical, cf. FWN 12:54 < quaid> technical, collaborative, shiny \
stuff, etc. 12:55 < themayor> okay does someone want to be responsible for that?
12:55 < moixs> I lack of experience
12:56 < quaid> well, strategically ...
12:56 < quaid> maybe role assignment
12:56 < quaid> comes out of meeting with RHM, FWN, et al
12:56 < quaid> we need to get a good picture of what parts we have, what we need, \
etc. 12:57 < quaid> maybe discuss actively on the list will be enough?
12:57 < themayor> okay so we are coming close to an hour
12:57 < themayor> so why dont we say this
12:57 < themayor> we have those 2 goals really
12:58 < themayor> to publicize features more and to come up with more stories about \
people and projects right 12:58 -!- kulll \
[i=d318e24a@gateway/web/ajax/mibbit.com/x-06fd425359e99b5f] has quit \
["http://www.mibbit.com ajax IRC Client"] 12:58 < themayor> so why dont we move the \
discussion to the list 12:58 -!- rsuehle [n=rsuehle@nat/redhat/x-ac6910ce183d138c] \
has quit ["Leaving."] 12:59 < quaid> themayor: I'm editing Marketing/Tasks right now \
btw, adding in stuff about release announcements and the like 13:00 < themayor> okay, \
so quaid can you send out a quick mail to the list when you are done about what you \
added and about what we spoke about and we can follow up next week 13:00 < tw2113> i \
think we've done a decent job with that stuff in the past, but it sounds like we want \
to up that even more 13:00 < moixs> That seems a good idea, my problem is that I \
don't know how the feature page is populated...I'm too new to Fedora marketing to \
know your inner workings and all the people. I'm basically watching at the moment. \
13:00  * tw2113 recalls a lot of posted interviews 13:00 < themayor> moixs: well dont \
be afraid to ask questions 13:01 -!- cassmodiah [n=cass@fedora/cassmodiah] has quit \
["שָׁלוֹם"] 13:01 < themayor> we should be highlighting those unsung \
developers, yes 13:02  * tw2113 thinks that ianweller_afk should get an interview \
this round 13:05 < themayor> quaid: ??
13:06 < quaid> sorry, busy doing :)
13:06 < quaid> got it
13:07 < themayor> okay thanks
13:07 < themayor> so with that does anyone have anything else to add?
13:08 < moixs> no
13:09 < tw2113> nothing from me
13:09  * quaid ready to capture and post IRC log when we are done
13:09 < themayor> okay thats a wrap! follow up on the list and we will discuss again \
next week


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