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List:       kde-promo
Subject:    Re: [kde-promo] Article about Baloo
From:       "Aaron J. Seigo" <aseigo () kde ! org>
Date:       2014-02-18 23:19:04
Message-ID: 19350590.olKufMTW1P () freedom
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On Tuesday, February 18, 2014 22:49:04 David Edmundson wrote:
> Vishesh gave me the distinct impression that he wanted to put some
> distance between Nepomuk and Baloo. Vishesh certainly isn't stupid and

Nobody is suggesting Vishesh is stupid. Each of us have things we are 
experienced in and for which we have some level of innate talent, and other \
 things which we don't. This is not about generic intellect, but experience \
and  wisdom in specific areas; in particular here, that would be public 
communication and positioning.

> certainly going to have the best awareness of the public perception of
> Nepomuk out of any of us here and probably knows best.

Many developers believe they have the "best awareness" of the public 
perception of the project they are working on. In my experience, that is \
often  not the case.

In the case of Nepomuk, some of us have been working on the public \
relations  for Nepomuk longer than Vishesh has been around it. That \
includes interacting  with the press and with the public on social media, \
online and at conferences.

However, even if Vishesh does have the best awareness of the public \
perception  of Nepomuk, that does not mean he will have the best concepts \
in hand for  promotion. If this was the case, we wouldn't need a promo \
team: developers  could do it all; and tech companies wouldn't hire PR \
firms because their  software devs could make all the ads for them.

> Personally, I think it is a mistake to continue pushing Nepomuk on the
> premise that we have already put a lot of effort into branding
> Nepomuk. It's a very deliberate change of tact in the code and IMHO
> that should be reflected in how we publish it.

You're suggesting that branding should follow implementation?

To the end-user, the end result of the old code and the new code is \
ultimately  the same. To application developers, the topic area is the \
same. That is what  matters, not that the implementation is shifting.

I've explained in previous emails the challenges in this case with \
introducing  a new name for something that does the same thing, so I won't \
repeat myself  here.

> Knowing the codebase somewhat, the design objectives between the two
> are very different; there is no semantic linking between objects, just
> independent fast search stores in various places. I think it's

This doesn't matter to the end user.

> important that developers to see them as being different so they do
> re-evaluate it's usefulness for their project. From a developer point
> of view, they are very different.

... and that can be adequately communicated without a new name. One \
important  factor there is that developers tend to be more technically \
savvy and less  thrown by naming (pro and con). Many frameworks (including \
our beloved Qt) go  through radical shifts over time without changing \
names.

The current challenge with Nepomuk/Baloo remains largely with end-user 
communication, and it has already become an issue with the likes of \
Phoronix  leading the charge.

> Lets check our goals align with Vishesh's before we try and come up
> with a plan on how to achieve it.

I don't think anyone is suggestion otherwise. It is still fine to discuss \
and  gain some level of mutual understanding in the meantime, and he can \
catch up  when he is back on his feet.

-- 
Aaron J. Seigo

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