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List:       web4lib
Subject:    Re: [WEB4LIB] WEB4LIB Digest - 6 Dec 2016 to 9 Dec 2016 (#2016-32)
From:       Sarah New <snew () UMBC ! EDU>
Date:       2016-12-10 18:19:22
Message-ID: CACTeF8hGRqdrmYqKtY2_0Na6LNeCU8gQdTTjsdbo-h82CpU2+w () mail ! gmail ! com
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Hi Mark,
We don't a vision statement, but we did write some goals for the website to
keep in mind during redesign:

The main goals of the website are as follows:

   -

   Website design highlights research functions and provides a clear path
   to core tasks. (For the purpose of design, we consider students and faculty
   to be our primary users.)
   -

   Users can access online resources and information.
   -

   ‘Ask a Librarian' button or contact information is visible during core
   user tasks.
   -

   The Library website meets WCAG 2.0 AA accessibility guidelines (
   http://www.w3.org/TR/WCAG20/) and is regularly evaluated with the WAVE
   tool (http://wave.webaim.org/).
   -

   Use responsive design to allow users to access the site with their
   preferred devices.


There were a few talks at the 2016 edUi conference that might be helpful to
you.  UNC Library shared their content guidelines (slide 27:
https://docs.google.com/presentation/d/1uyZYlCMuw8tkYbM0FvjTkRdiuyCxZEYihoTQPmdvhvY/edit?usp=sharing)
and overall content strategy from University of Arizona Library (
http://www.slideshare.net/steadfastlibrarian/content-strategy-for-naysayers)

Good luck with your redesign!
Sarah New
UMBC

On Fri, Dec 9, 2016 at 11:00 PM, WEB4LIB automatic digest system <
LISTSERV@listserv.uc.edu> wrote:

> There are 3 messages totaling 669 lines in this issue.
>
> Topics of the day:
>
>   1. Examples of Academic Library Web Content Strategy / Vision Statements
> (2)
>   2. Please Unsubscribe
>
> ----------------------------------------------------------------------
>
> Date:    Fri, 9 Dec 2016 11:22:21 -0600
> From:    Mark Allan <mark.allan@ANGELO.EDU>
> Subject: Examples of Academic Library Web Content Strategy / Vision
> Statements
>
> Colleagues -
>
> We are looking at some modifications/changes to our library website. It's
> my understanding that the start of a redesign should involve
> developing/looking at one's web content strategy/vision statement to begin.
> Do any of y'all of an academic persuasion have statements that you can
> share?
>
> Thank you!
>
> Mark
>
>
>
> Assistant Director of Research and Instruction Services
> Porter Henderson Library
> Angelo State University
> Member, Texas Tech University System
> ASU Station #11013
> San Angelo, TX 76909-1013
> Phone: 325-486-6535
> Fax: 325-942-2198
> mark.allan@angelo.edu<mailto:mark.allan@angelo.edu>
> http://www.angelo.edu<http://www.angelo.edu/services/communi
> cations_marketing/identity_guidelines/email-signature/
> signature_with_logo.php>
>
> ************************************************************
> *********************************************************************
> Any opinions expressed are my own and do not reflect any official stance
> held by my employer.
>
> "There are two ways to slide easily through life: to believe everything or
> to doubt everything; both ways save us from thinking." -  Alfred Korzybski
>
> ************************************************************
> *********************************************************************
>
> ------------------------------
>
> Date:    Fri, 9 Dec 2016 17:32:09 +0000
> From:    Michael Schofield <mschofield@NOVA.EDU>
> Subject: Re: Examples of Academic Library Web Content Strategy / Vision
> Statements
>
> Hey all,
>
> Mark asked:
>
> > We are looking at some modifications/changes to our library website.
> It's my understanding that the start of a redesign should involve
> developing/looking at one's web content strategy/vision statement to begin.
> Do any of y'all of an academic persuasion have statements that you can
> share?
>
> I've worked on a bunch of these and we never rolled-out some any kind of
> vision statement, but I would agree that this is probably useful
> future-proofing.  A couple years down the road it might prevent sprawling.
> Rather than a statement, though, I think it's way more useful to establish
> a handful of axioms that all future content-making and design decisions
> must adhere to. Here are a couple I like that have wide-reaching
> implications:
>
>
> *         We are mobile-first: our content, design, and development will
> be written for, designed on, and optimized for small screens. This ensures
> that content is to the point and that our web services reach the greatest
> common denominator and will fit to as many screens as possible.
>
> *         We are data-driven: decisions about our content, design, and
> development will be informed by metrics, surveys, and - if we don't have
> the qualitative or quantitative data available for our specific users - we
> will write, design, and develop using sound, well-established best
> practices.
>
> The latter-part is a nice statement that can intervene when design
> committees or other stakeholders begin to make arbitrary decisions.
>
> Good luck,
>
> Michael Schofield
> libux.co | @schoeyfield
>
> p.s., there's 300+ people in our library user experience slack channel. If
> you like to sit in chat rooms, join us :): https://libux.herokuapp.com
>
>
> From: Web4Lib List [mailto:Web4Lib@listserv.uc.edu] On Behalf Of Mark
> Allan
> Sent: Friday, December 9, 2016 12:22 PM
> To: WEB4LIB@LISTSERV.UC.EDU
> Subject: [WEB4LIB] Examples of Academic Library Web Content Strategy /
> Vision Statements
>
> Colleagues -
>
> We are looking at some modifications/changes to our library website. It's
> my understanding that the start of a redesign should involve
> developing/looking at one's web content strategy/vision statement to begin.
> Do any of y'all of an academic persuasion have statements that you can
> share?
>
> Thank you!
>
> Mark
>
>
>
> Assistant Director of Research and Instruction Services
> Porter Henderson Library
> Angelo State University
> Member, Texas Tech University System
> ASU Station #11013
> San Angelo, TX 76909-1013
> Phone: 325-486-6535
> Fax: 325-942-2198
> mark.allan@angelo.edu<mailto:mark.allan@angelo.edu>
> http://www.angelo.edu<http://www.angelo.edu/services/communi
> cations_marketing/identity_guidelines/email-signature/
> signature_with_logo.php>
>
>


-- 
Sarah New
Web Services Librarian
Albin O. Kuhn Library
UMBC
1000 Hilltop Circle
Baltimore, MD 21250
Phone: 410.455.1551

[Attachment #3 (text/html)]

<div dir="ltr">Hi Mark,<div>We don&#39;t a vision statement, but we did write some \
goals for the website to keep in mind during redesign:</div><p style="margin:10px 0px \
0px;padding:0px;color:rgb(51,51,51);font-family:arial,sans-serif;font-size:14px"><span \
style="color:rgb(0,0,0)">The main goals of the website are as follows:</span></p><ul \
style="margin:10px 0px \
0px;color:rgb(51,51,51);font-family:arial,sans-serif;font-size:14px"><li><p \
style="margin:0px;padding:0px;background-color:transparent"><span \
style="color:rgb(0,0,0)">Website design highlights research functions and provides a \
clear path to core tasks. (For the purpose of design, we consider students and \
faculty to be our primary users.)</span></p></li><li><p \
style="margin:0px;padding:0px;background-color:transparent"><span \
style="color:rgb(0,0,0)">Users can access online resources and \
information.</span></p></li><li><p \
style="margin:0px;padding:0px;background-color:transparent"><span \
style="color:rgb(0,0,0)">‘Ask a Librarian' button or contact information is visible \
during core user tasks.</span></p></li><li><p \
style="margin:0px;padding:0px;background-color:transparent"><span \
style="color:rgb(0,0,0)">The Library website meets WCAG 2.0 AA accessibility \
guidelines (</span><a href="http://www.w3.org/TR/WCAG20/" class="external-link" \
rel="nofollow" style="color:rgb(0,0,255);text-decoration:none"><span \
style="color:rgb(17,85,204);text-decoration:underline">http://www.w3.org/TR/WCAG20/</span></a><span \
style="color:rgb(0,0,0)">) and is regularly evaluated with the WAVE tool (</span><a \
href="http://wave.webaim.org/" class="external-link" rel="nofollow" \
style="color:rgb(0,0,255);text-decoration:none"><span \
style="color:rgb(17,85,204);text-decoration:underline">http://wave.webaim.org/</span></a><span \
style="color:rgb(0,0,0)">).</span></p></li><li><p \
style="margin:0px;padding:0px;background-color:transparent"><span \
style="color:rgb(0,0,0)">Use responsive design to allow users to access the site with \
their preferred devices.</span></p></li></ul><div><br></div><div>There were a few \
talks at the 2016 edUi conference that might be helpful to you.   UNC Library shared \
their content guidelines (slide 27: <a \
href="https://docs.google.com/presentation/d/1uyZYlCMuw8tkYbM0FvjTkRdiuyCxZEYihoTQPmdv \
hvY/edit?usp=sharing">https://docs.google.com/presentation/d/1uyZYlCMuw8tkYbM0FvjTkRdiuyCxZEYihoTQPmdvhvY/edit?usp=sharing</a>) \
and overall content strategy from University of Arizona Library (<a \
href="http://www.slideshare.net/steadfastlibrarian/content-strategy-for-naysayers">htt \
p://www.slideshare.net/steadfastlibrarian/content-strategy-for-naysayers</a>)</div><div><br></div><div>Good \
luck with your redesign!</div><div>Sarah New</div><div>UMBC<br><div \
class="gmail_extra"><br><div class="gmail_quote">On Fri, Dec 9, 2016 at 11:00 PM, \
WEB4LIB automatic digest system <span dir="ltr">&lt;<a \
href="mailto:LISTSERV@listserv.uc.edu" \
target="_blank">LISTSERV@listserv.uc.edu</a>&gt;</span> wrote:<br><blockquote \
class="gmail_quote" style="margin:0px 0px 0px 0.8ex;border-left:1px solid \
rgb(204,204,204);padding-left:1ex">There are 3 messages totaling 669 lines in this \
issue.<br> <br>
Topics of the day:<br>
<br>
   1. Examples of Academic Library Web Content Strategy / Vision Statements (2)<br>
   2. Please Unsubscribe<br>
<br>
------------------------------<wbr>------------------------------<wbr>----------<br>
<br>
Date:      Fri, 9 Dec 2016 11:22:21 -0600<br>
From:      Mark Allan &lt;<a href="mailto:mark.allan@ANGELO.EDU" \
                target="_blank">mark.allan@ANGELO.EDU</a>&gt;<br>
Subject: Examples of Academic Library Web Content Strategy / Vision Statements<br>
<br>
Colleagues -<br>
<br>
We are looking at some modifications/changes to our library website. It&#39;s my \
understanding that the start of a redesign should involve developing/looking at \
one&#39;s web content strategy/vision statement to begin. Do any of y&#39;all of an \
academic persuasion have statements that you can share?<br> <br>
Thank you!<br>
<br>
Mark<br>
<br>
<br>
<br>
Assistant Director of Research and Instruction Services<br>
Porter Henderson Library<br>
Angelo State University<br>
Member, Texas Tech University System<br>
ASU Station #11013<br>
San Angelo, TX 76909-1013<br>
Phone: <a href="tel:325-486-6535" value="+13254866535" \
                target="_blank">325-486-6535</a><br>
Fax: <a href="tel:325-942-2198" value="+13259422198" \
target="_blank">325-942-2198</a><br> <a href="mailto:mark.allan@angelo.edu" \
target="_blank">mark.allan@angelo.edu</a>&lt;mailto:<a \
href="mailto:mark.allan@angelo.edu" \
target="_blank">m<wbr>ark.allan@angelo.edu</a>&gt;<br> <a \
href="http://www.angelo.edu" rel="noreferrer" \
target="_blank">http://www.angelo.edu</a>&lt;<a \
href="http://www.angelo.edu/services/communications_marketing/identity_guidelines/email-signature/signature_with_logo.php" \
rel="noreferrer" target="_blank">http://w<wbr>ww.angelo.edu/services/communi<wbr>catio \
ns_marketing/identity_<wbr>guidelines/email-signature/<wbr>signature_with_logo.php</a>&gt;<br>
 <br>
******************************<wbr>******************************<wbr>******************************<wbr>******************************<wbr>*********<br>
 Any opinions expressed are my own and do not reflect any official stance held by my \
employer.<br> <br>
&quot;There are two ways to slide easily through life: to believe everything or to \
doubt everything; both ways save us from thinking.&quot; -   Alfred Korzybski<br> \
                <br>
******************************<wbr>******************************<wbr>******************************<wbr>******************************<wbr>*********<br>
 <br>
------------------------------<br>
<br>
Date:      Fri, 9 Dec 2016 17:32:09 +0000<br>
From:      Michael Schofield &lt;<a href="mailto:mschofield@NOVA.EDU" \
                target="_blank">mschofield@NOVA.EDU</a>&gt;<br>
Subject: Re: Examples of Academic Library Web Content Strategy / Vision \
Statements<br> <br>
Hey all,<br>
<br>
Mark asked:<br>
<br>
&gt; We are looking at some modifications/changes to our library website. It&#39;s my \
understanding that the start of a redesign should involve developing/looking at \
one&#39;s web content strategy/vision statement to begin. Do any of y&#39;all of an \
academic persuasion have statements that you can share?<br> <br>
I&#39;ve worked on a bunch of these and we never rolled-out some any kind of vision \
statement, but I would agree that this is probably useful future-proofing.   A couple \
years down the road it might prevent sprawling. Rather than a statement, though, I \
think it&#39;s way more useful to establish a handful of axioms that all future \
content-making and design decisions must adhere to. Here are a couple I like that \
have wide-reaching implications:<br> <br>
<br>
*              We are mobile-first: our content, design, and development will be \
written for, designed on, and optimized for small screens. This ensures that content \
is to the point and that our web services reach the greatest common denominator and \
will fit to as many screens as possible.<br> <br>
*              We are data-driven: decisions about our content, design, and \
development will be informed by metrics, surveys, and - if we don&#39;t have the \
qualitative or quantitative data available for our specific users - we will write, \
design, and develop using sound, well-established best practices.<br> <br>
The latter-part is a nice statement that can intervene when design committees or \
other stakeholders begin to make arbitrary decisions.<br> <br>
Good luck,<br>
<br>
Michael Schofield<br>
<a href="http://libux.co" rel="noreferrer" target="_blank">libux.co</a> | \
@schoeyfield<br> <br>
p.s., there&#39;s 300+ people in our library user experience slack channel. If you \
like to sit in chat rooms, join us :): <a href="https://libux.herokuapp.com" \
rel="noreferrer" target="_blank">https://libux.herokuapp.com</a><br> <br>
<br>
From: Web4Lib List [mailto:<a href="mailto:Web4Lib@listserv.uc.edu" \
                target="_blank">Web4Lib@listserv.uc.ed<wbr>u</a>] On Behalf Of Mark \
                Allan<br>
Sent: Friday, December 9, 2016 12:22 PM<br>
To: <a href="mailto:WEB4LIB@LISTSERV.UC.EDU" \
                target="_blank">WEB4LIB@LISTSERV.UC.EDU</a><br>
Subject: [WEB4LIB] Examples of Academic Library Web Content Strategy / Vision \
Statements<br> <br>
Colleagues -<br>
<br>
We are looking at some modifications/changes to our library website. It&#39;s my \
understanding that the start of a redesign should involve developing/looking at \
one&#39;s web content strategy/vision statement to begin. Do any of y&#39;all of an \
academic persuasion have statements that you can share?<br> <br>
Thank you!<br>
<br>
Mark<br>
<br>
<br>
<br>
Assistant Director of Research and Instruction Services<br>
Porter Henderson Library<br>
Angelo State University<br>
Member, Texas Tech University System<br>
ASU Station #11013<br>
San Angelo, TX 76909-1013<br>
Phone: <a href="tel:325-486-6535" value="+13254866535" \
                target="_blank">325-486-6535</a><br>
Fax: <a href="tel:325-942-2198" value="+13259422198" \
target="_blank">325-942-2198</a><br> <a href="mailto:mark.allan@angelo.edu" \
target="_blank">mark.allan@angelo.edu</a>&lt;mailto:<a \
href="mailto:mark.allan@angelo.edu" \
target="_blank">m<wbr>ark.allan@angelo.edu</a>&gt;<br> <a \
href="http://www.angelo.edu" rel="noreferrer" \
target="_blank">http://www.angelo.edu</a>&lt;<a \
href="http://www.angelo.edu/services/communications_marketing/identity_guidelines/email-signature/signature_with_logo.php" \
rel="noreferrer" target="_blank">http://w<wbr>ww.angelo.edu/services/communi<wbr>catio \
ns_marketing/identity_<wbr>guidelines/email-signature/<wbr>signature_with_logo.php</a>&gt;<br><br>
 </blockquote></div><br><br clear="all"><div><br></div>-- <br><div \
class="gmail-m_2775326961151419813gmail_signature"><div dir="ltr"><span \
style="font-family:georgia,serif"><font>Sarah New<br><font>Web Services \
Librarian<br><font>Albin O. Kuhn Library<br><font>UMBC<br><font>1000 Hilltop \
Circle<br><font>Baltimore, MD 21250<br><font>Phone: 410.<font>455.1551 \
<br></font></font></font></font></font></font></font></font></span></div></div> \
</div></div></div>



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