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List:       web4lib
Subject:    [WEB4LIB] Primary Research Group has published Academic Librarian Use of Google and its Apps & Featu
From:       James Moses <primarydat () AOL ! COM>
Date:       2016-01-27 15:37:18
Message-ID: 7180577892948630.WA.primarydataol.com () listserv ! nd ! edu
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Primary Research Group has published Academic Librarian Use of Google and its Apps & \
Features, ISBN 978-157440-371-8

This nearly 400 page report gives highly detailed data on the use by academic \
librarians of Google and its profuse apps and features.  The study gives detailed \
data on use of Google Scholar, Google Books, Notifications, Forms, Gmail, Google \
Maps, Google Alerts, Google+ and dozens of other features.

Google has made available – mostly absolutely free – one of the most advanced \
sets of information management tools ever devised, and this study helps its readers \
to pin down exactly how academic librarians are using these tools and how they are \
advancing the interests of their institutions through the use of these tools.  

Data is the report is broken out by eight categories, determining use by personal \
characteristics of the librarian such as job title, age and gender and even income \
level, as well as institutional characteristics such as college Carnegie class or \
type, enrollment and level of tuition.  

Just a few of the report's many findings are that:

•	Google Scholar was, by far, the most popular feature named.
•	40.45% of librarians sampled often use Google Maps in connection with their work \
and another 27% use it very often. •	Use of Google Analytics was especially \
pronounced by librarians in technical services and cataloging; 43% of librarians \
working in this area use Google Analytics either often or very often in connection \
with their work, a far higher rate than for other academic librarians. •	Google \
Forms was particularly valued by librarians working in institutions that charged more \
than $26,000 annually for tuition, as 50% of librarians in the sample working at \
these institutions thought Google Forms was either very useful or essential to their \
work, a far higher percentage than at institutions charging less for tuition.  \
•	The librarians sampled spent a median of 1 hour in the past month using Google \
Images.  •	Librarians earning more than $100,000 per year were much more likely \
than others to use a search engine other than Google, which accounted for 74.7% of \
their searches, a far lower percentage than for librarians at lower salary levels, \
for whom Google accounted for about 89% of searches.  •	Use of Google Calendar was \
greater by private than public college librarians; the former spent about 11 hours \
per month on Google Calendars; the latter, 8 hours. 

For further information view our website at www.PrimaryResearch.com.

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2016-01-27


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