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Subject: [PubLib] Upcoming Infopeople Webinar
From: assist () INFOPEOPLE ! ORG
Date: 2021-08-25 13:52:59
Message-ID: 016801d799b8$84a8b4c0$8dfa1e40$ () infopeople ! org
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Thursday, September 30 @noon Pacific
<https://infopeople.org/civicrm/event/info?id=998&reset=1> How to Write
More Effective Email and Web Content
Presented by: Nicole Hennig
How many times have you arrived at a page and found your eyes glazing over
when faced with long, wordy paragraphs? On the web people don't read, they
scan, skim and select. In fact, usability studies show that less is more -
people don't find information that is right in front of them when it's
buried in long paragraphs.
When it comes to email, communicating effectively is especially important,
and the same guidelines for writing web content apply. With email, you also
need to consider subject lines, who else to copy, and what outcome you are
hoping for with each email you send.
In this webinar, we'll offer specific guidelines that will help you
communicate more effectively in an age where people read most of your
content on a screen. We'll look at before and after examples, and attendees
will get a list of resources for learning more.
At the end of this webinar, attendees will:
* Have tips for keeping writing brief without omitting information.
* Know the best practices for effective email communication in the
workplace.
* Have best practices for conveying instructions and making web links
descriptive.
* Be able to apply important design guidelines for text without
changing the design of the entire website.
* Be familiar with web accessibility guidelines that apply to writing
style and understand why they matter.
This webinar will be of interest to: Staff from any type of library who
write content for websites or email.
Register Now: https://infopeople.org/civicrm/event/info?id=998
<https://infopeople.org/civicrm/event/info?id=998&reset=1> &reset=1
______________________________
Webinars are free of charge. This webinar will be recorded and the archive
will be available on the Infopeople Archived Webinar page
<https://infopeople.org/training/view/webinar/archived> within 24 hours of
the live event. Register now to receive an email with login link and a
reminder email the day before the event.
Gini Ambrosino
Infopeople Project Assistant
916-690-6595
assist@Infopeople.org <mailto:assist@Infopeople.org>
https://infopeople.org
********************************************************************
If you wish to stop receiving messages from PUBLIB or otherwise amend your \
preferences, you can do so <a \
href="https://www.oclc.org/forms/internet-subscription.en.html">here</a>. Or email \
listserv@oclclists.org including the relevant text below in the body of the email: • \
To unsubscribe: "unsubscribe PUBLIB" • To receive PUBLIB in digest form: "set PUBLIB \
digest" • To set your options to no mail: "set PUBLIB nomail"
• To receive these messages in the future "set PUBLIB mail"
To contact the list owners directly please send your message to \
PUBLIB-request@OCLCLISTS.ORG. If you unsubscribe from PUBLIB, you will no longer be \
able to participate in any of its features, including the public forum. To \
unsubscribe from all OCLC marketing email communications (including all OCLC \
listervs, OCLC Connect emails, OCLC event notifications, product/service/cooperative \
updates and newsletters), please email us at unsubscribe@oclc.org.
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style='word-wrap:break-word'><div class=WordSection1><p class=MsoNormal><b><span \
style='font-size:14.0pt;color:black;background:yellow'>Thursday, September \
30 @noon Pacific</span></b><span \
style='font-size:14.0pt'><o:p></o:p></span></p><p class=MsoNormal><span \
style='font-size:18.0pt'><a \
href="https://infopeople.org/civicrm/event/info?id=998&reset=1"><b>How to Write \
More Effective Email and Web Content</b></a><o:p></o:p></span></p><p \
class=MsoNormal><b><span style='font-size:12.0pt'>Presented by: Nicole \
Hennig</span></b><span style='font-size:12.0pt'><o:p></o:p></span></p><p \
class=MsoNormal><o:p> </o:p></p><p class=MsoNormal>How many times have you \
arrived at a page and found your eyes glazing over when faced with long, wordy \
paragraphs? On the web people don’t read, they scan, skim and select. In fact, \
usability studies show that less is more — people don’t find information \
that is right in front of them when it’s buried in long paragraphs.<br><br>When \
it comes to email, communicating effectively is especially important, and the same \
guidelines for writing web content apply. With email, you also need to consider \
subject lines, who else to copy, and what outcome you are hoping for with each email \
you send.<br><br>In this webinar, we’ll offer specific guidelines that will \
help you communicate more effectively in an age where people read most of your \
content on a screen. We’ll look at before and after examples, and attendees \
will get a list of resources for learning more.<br><br>At the end of this webinar, \
attendees will:<o:p></o:p></p><ul type=disc><li class=MsoListParagraph \
style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;margin-left:0in;mso-list:l1 \
level1 lfo3'>Have tips for keeping writing brief without omitting \
information.<o:p></o:p></li><li class=MsoListParagraph \
style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;margin-left:0in;mso-list:l1 \
level1 lfo3'>Know the best practices for effective email communication in the \
workplace.<o:p></o:p></li><li class=MsoListParagraph \
style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;margin-left:0in;mso-list:l1 \
level1 lfo3'>Have best practices for conveying instructions and making web links \
descriptive.<o:p></o:p></li><li class=MsoListParagraph \
style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;margin-left:0in;mso-list:l1 \
level1 lfo3'>Be able to apply important design guidelines for text without changing \
the design of the entire website.<o:p></o:p></li><li class=MsoListParagraph \
style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;margin-left:0in;mso-list:l1 \
level1 lfo3'>Be familiar with web accessibility guidelines that apply to writing \
style and understand why they matter.<o:p></o:p></li></ul><p \
class=MsoNormal><br><b>This webinar will be of interest to:</b> Staff from any type \
of library who write content for websites or email.<o:p></o:p></p><p \
class=MsoNormal><o:p> </o:p></p><p class=MsoNormal><b>Register Now: <a \
href="https://infopeople.org/civicrm/event/info?id=998&reset=1">https://infopeople.org/civicrm/event/info?id=998&reset=1</a></b><o:p></o:p></p><p \
class=MsoNormal><o:p> </o:p></p><p \
class=MsoNormal>______________________________<o:p></o:p></p><p class=MsoNormal><span \
class=gmaildefault>Webinars are free of charge. This webinar will be recorded and the \
archive will be available on the <a \
href="https://infopeople.org/training/view/webinar/archived">Infopeople Archived \
Webinar page</a> within 24 hours of the live event. Register now to receive an \
email with login link and a reminder email the day before the \
event.</span><o:p></o:p></p><p class=MsoNormal><span \
style='font-size:12.0pt'><o:p> </o:p></span></p><p class=MsoNormal><span \
style='font-size:12.0pt'><o:p> </o:p></span></p><p class=MsoNormal>Gini \
Ambrosino<o:p></o:p></p><p class=MsoNormal>Infopeople Project \
Assistant<o:p></o:p></p><p class=MsoNormal>916-690-6595<o:p></o:p></p><p \
class=MsoNormal><a href="mailto:assist@Infopeople.org">assist@Infopeople.org</a><span \
style='color:blue'><o:p></o:p></span></p><p class=MsoNormal><a \
href="https://infopeople.org">https://infopeople.org</a><span style='color:blue'> \
<o:p></o:p></span></p><p class=MsoNormal><o:p> </o:p></p></div></body></html> \
<pre>
********************************************************************
If you wish to stop receiving messages from PUBLIB or otherwise amend your \
preferences, you can do so <a \
href="https://www.oclc.org/forms/internet-subscription.en.html">here</a>. Or email <a \
href="mailto:listserv@oclclists.org">listserv@oclclists.org</a> including the \
relevant text below in the body of the email: • To unsubscribe: "unsubscribe \
PUBLIB" • To receive PUBLIB in digest form: "set PUBLIB digest"
• To set your options to no mail: "set PUBLIB nomail"
• To receive these messages in the future "set PUBLIB mail"
To contact the list owners directly please send your message to <a \
href="mailto:PUBLIB-request@OCLCLISTS.ORG">PUBLIB-request@OCLCLISTS.ORG</a>. If you \
unsubscribe from PUBLIB, you will no longer be able to participate in any of its \
features, including the public forum. To unsubscribe from all OCLC marketing email \
communications (including all OCLC listervs, OCLC Connect emails, OCLC event \
notifications, product/service/cooperative updates and newsletters), please email us \
at <a href="mailto:unsubscribe@oclc.org">unsubscribe@oclc.org</a>. </pre>
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