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List:       publib
Subject:    [PubLib] An Introduction to Content Marketing (Infopeople short format course)
From:       Gini Ambrosino <assist () INFOPEOPLE ! ORG>
Date:       2016-12-27 16:07:12
Message-ID: 00ac01d2605b$4acdd6e0$e06984a0$ () infopeople ! org
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Spaces are still available!

An Introduction to Content Marketing \
<https://infopeople.org/civicrm/event/info?reset=1&id=635> 

 An Infopeople short format online course, January 10 – January 23, 2017

Do you want to increase your value to library users? Would you like to market more \
effectively? Content marketing is all about delivering content that library users \
find useful and relevant. Sign up for this two-week course to gain practical advice \
and guidance on how to market effectively by helping users answer the question, \
"What's in it for me?"

 During the course you will learn:

 ·      Why content marketing matters for libraries

 ·      How to create a content strategy

 ·      How to effectively re-purpose content

 ·      Why and how to use metrics to measure content marketing reach

Gain content marketing confidence, knowledge, and skills with instructor Laura \
Solomon, author of best-selling book The Librarian's Nitty-Gritty Guide to Social \
Media and also the newly released title The Librarian's Nitty-Gritty Guide to Content \
Marketing.

 Instructor: Laura Solomon <https://infopeople.org/people/laura-solomon> 

 Fee: $75 for those in the California library community, $150 for all others. 

For a complete course description and to register go to \
https://infopeople.org/civicrm/event/info?reset=1 \
<https://infopeople.org/civicrm/event/info?reset=1&id=635> &id=635.

 

 

Gini Ambrosino

705 E. Bidwell, Suite 2-312

Folsom, CA 95630

assist@infopeople.org

 

 

 

 


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