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List: publib
Subject: Re: [Publib] acceptable uses of patron email addresses?
From: Abigail Goben <abigailgoben () gmail ! com>
Date: 2010-09-29 16:31:34
Message-ID: AANLkTinbnfhVSGRKT-ZbPPoX=r-Y4jTMUswC++1YpYZo () mail ! gmail ! com
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We have online newsletters at La Crosse Public Library. While we've made a
strong effort to promote it to patrons, we did not mine the database of
patron records. I would personally be hesitant to automatically sign people
up. If they're not looking for it, it may go to a spam filter, or it may
generate bad will because it's a surprise that they weren't expecting. We
have three newsletters : kids/teens/adults and by having opt in only we're
still reaching a large number of people without spamming those who aren't
interested.
On Tue, Sep 28, 2010 at 4:17 PM, Bruce Flanders <
bflanders@lawrence.lib.ks.us> wrote:
> Do you have a policy regarding acceptable use of email addresses
> derived from your library's patron database? We would like to sign up
> our patrons with email addresses (over 20,000) for our monthly
> email-based newsletter (giving them the opportunity to opt out, of course).
>
> We have the philosophy (and policy to back it up) that library patron
> data is confidential and protected, but we also wish to use the email
> address information we have collected more effectively so that we're
> not only using it to send out overdue and reserve notices, but also
> monthly information about library services, collections, programs and
> events.
>
> Thank you,
>
> Bruce
>
> --
> Bruce Flanders, Director
> Lawrence Public Library
> 707 Vermont Street
> Lawrence, KS 66044-2371
> 785-843-3833 (phone)
> 785-843-3368 (fax)
> bflanders@lawrence.lib.ks.us
>
>
> _______________________________________________
> Publib mailing list
> Publib@webjunction.org
> https://lists.webjunction.org/mailman/listinfo/publib
>
>
--
Abigail Goben, MLS
abigailgoben@gmail.com
http://HedgehogLibrarian.com <http://hedgehoglibrarian.com/>
[Attachment #5 (text/html)]
We have online newsletters at La Crosse Public Library. While we've made a strong \
effort to promote it to patrons, we did not mine the database of patron records. I \
would personally be hesitant to automatically sign people up. If they're not \
looking for it, it may go to a spam filter, or it may generate bad will because \
it's a surprise that they weren't expecting. We have three newsletters : \
kids/teens/adults and by having opt in only we're still reaching a large number \
of people without spamming those who aren't interested. <br>
<br><br>
<div class="gmail_quote">On Tue, Sep 28, 2010 at 4:17 PM, Bruce Flanders <span \
dir="ltr"><<a href="mailto:bflanders@lawrence.lib.ks.us" \
target="_blank">bflanders@lawrence.lib.ks.us</a>></span> wrote:<br> <blockquote \
style="BORDER-LEFT: rgb(204,204,204) 1px solid; MARGIN: 0pt 0pt 0pt 0.8ex; \
PADDING-LEFT: 1ex" class="gmail_quote">Do you have a policy regarding acceptable use \
of email addresses<br>derived from your library's patron database? We would like \
to sign up<br>
our patrons with email addresses (over 20,000) for our monthly<br>email-based \
newsletter (giving them the opportunity to opt out, of course).<br><br>We have the \
philosophy (and policy to back it up) that library patron<br>
data is confidential and protected, but we also wish to use the email<br>address \
information we have collected more effectively so that we're<br>not only using it \
to send out overdue and reserve notices, but also<br> monthly information about \
library services, collections, programs and<br> events.<br><br>Thank \
you,<br><br>Bruce<br><br>--<br>Bruce Flanders, Director<br>Lawrence Public \
Library<br>707 Vermont Street<br>Lawrence, KS 66044-2371<br>785-843-3833 \
(phone)<br>785-843-3368 (fax)<br><a href="mailto:bflanders@lawrence.lib.ks.us" \
target="_blank">bflanders@lawrence.lib.ks.us</a><br>
<br><br>_______________________________________________<br>Publib mailing list<br><a \
href="mailto:Publib@webjunction.org" target="_blank">Publib@webjunction.org</a><br><a \
href="https://lists.webjunction.org/mailman/listinfo/publib" \
target="_blank">https://lists.webjunction.org/mailman/listinfo/publib</a><br>
<br></blockquote></div><br><br clear="all"><br>-- <br>Abigail Goben, MLS<br><a \
href="mailto:abigailgoben@gmail.com" target="_blank">abigailgoben@gmail.com</a><br><a \
href="http://hedgehoglibrarian.com/" target="_blank">http://HedgehogLibrarian.com</a> \
<br>
<br>
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