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List: odtug-warehouse-l
Subject: FW: Academic Research on data warehouses
From: "Graziano, Kent" <Kent_Graziano () dpsk12 ! org>
Date: 2003-11-12 16:49:29
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-----Original Message-----
Sent: Wednesday, November 12, 2003 8:14 AM
To: misc@rmoug.org
The following is a request for assistance on an Academic Research Study on data \
warehouses.
At Henley Management College, in the UK, we are conducting an international academic \
not-for-profit research project on data quality in operational data warehouses \
supporting CRM processes. The objectives of the research are to allow data warehouse \
practitioners to reach an accurate understanding of:
- Their end-users' perceptions of the quality of customer relationship data \
in their firms' data warehouse
- The impact of their data warehouse' customer relationship data on their \
end-users' ability understanding CRM problems, e.g., identification of the components \
of a customer relationship problem statement
- The impact of their data warehouse customer relationship data on their \
end-users' information search behaviour, e.g., search strategies.
Key Points:
In my experience as a data warehouse practitioner key points are that
- End-users' perceptions of the quality of their customer relationship data \
are a key factor in their satisfaction. Such perceptions might result in a gap with \
respect some metrics that IT executives might have (e.g. from data profiling tools). \
Remember: "Perception is reality"
- Today's competitive pressure requires permanent justification of your \
business assets. Wouldn't be great to demonstrate that thanks to your data warehouse \
your end-users have improved (i) their ability understanding problems and (ii) their \
search behaviour?
Invitation to Participate:
Debra, I need qualified informants (i.e. practitioners working in campaigns, sales, \
or customer support with customer data stored in a data warehouse) willing to \
participate in this research. I kindly ask for (i) your participation filling out the \
survey (if you think that you qualify) and (ii) help forwarding the URL below to your \
Oracle Users Group .
Value Proposition for Participants:
By filling out the short survey (20 minutes) at the URL below,
- Participants will be able to reuse this scientific questionnaire for \
assessing periodically their end-users' perceptions of the quality of their customer \
relationship data. Doing it, it will be able to track evolution and plan/implement \
corrective actions.
- Participants will receive a summary of the results
- (Optional) participants can benchmark their organization to the overall \
findings.
Action to be Taken:
- If you think that you qualify, please, fill out the short survey at the \
URL <http://65.54.172.250/cgi-bin/linkrd?_lang=EN&lah=c964088a99897e31b01ee77ffde7bbe \
5&lat=1068649935&hm___action=http%3a%2f%2fwww%2ehenleymc%2eac%2euk%2fquest%2f59365%2ehtm> \
www.henleymc.ac.uk/quest/59365.htm
- Forward the URL \
<http://65.54.172.250/cgi-bin/linkrd?_lang=EN&lah=c964088a99897e31b01ee77ffde7bbe5&lat \
=1068649935&hm___action=http%3a%2f%2fwww%2ehenleymc%2eac%2euk%2fquest%2f59365%2ehtm> \
www.henleymc.ac.uk/quest/59365.htm to your user group kindly asking for their \
end-users (i.e. practitioners working in campaigns, sales, or customer support with \
customer data stored in a data warehouse) input.
- In case someone wants to benchmark his/her organization, he/she should (i) \
ask his/her end-users for fulfilling the organization name with a coded name (e.g. \
"Bank of Joe"), an agreed acronym or the explicit true name and (ii) forward to my \
attention the e-mail address of the person designated for receiving the benchmark. \
Please, notice that identification (e.g. personal name, organization) is optional.
Follow Up:
- If we get a significant response rate from a given organization (i.e. +10 \
respondents), we could benchmark the results to the overall findings and send a \
report to the attention of the designated person.
- We will send a summary of the results if this is requested in the \
questionnaire.
- The questionnaire will be available for you in case you request it
Debra, I hope you will find interesting my kind invitation to participate in this \
research. Otherwise, please, accept my apologies for disturbing you. If you have \
questions in regard to this research please contact me.
Sincerely,
Raul M. Abril
HMC, Research Associate
Tel. USA: +1 760 233 08 29
ra.dba15@henleymc.ac.uk \
<http://by5fd.bay5.hotmail.msn.com/cgi-bin/compose?mailto=1&msg=MSG1068615147.27&start \
=71828&len=15429&src=&type=x&to=ra%2edba15%40henleymc%2eac%2euk&cc=&bcc=&subject=&body=&curmbox=F000000001&a=7f442367d7bc35dd87908d596d6675c0> \
_____
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<DIV> </DIV>
<DIV class=OutlookMessageHeader dir=ltr align=left><FONT face=Tahoma
size=2>-----Original Message-----<BR><B>From:</B> Debra Addeo
[mailto:debra_addeo@hotmail.com]<BR><B>Sent:</B> Wednesday, November 12, 2003
8:14 AM<BR><B>To:</B> misc@rmoug.org<BR><B>Subject:</B> Academic Research on
data warehouses <BR><BR></FONT></DIV>
<DIV>
<DIV>
<P class=MsoNormal style="TEXT-ALIGN: justify"><FONT face=Times>The following is
a request for assistance on an Academic Research Study on data
warehouses.</FONT></P>
<P class=MsoNormal style="TEXT-ALIGN: justify"><SPAN lang=EN-AU
style="COLOR: black; FONT-FAMILY: Times"></SPAN> </P>
<P class=MsoNormal style="TEXT-ALIGN: justify"><SPAN lang=EN-AU
style="COLOR: black; FONT-FAMILY: Times">At </SPAN><SPAN lang=EN-AU
style="FONT-FAMILY: Times">Henley</SPAN><SPAN lang=EN-AU
style="FONT-FAMILY: Times"> </SPAN><SPAN lang=EN-AU
style="FONT-FAMILY: Times">Management</SPAN><SPAN lang=EN-AU
style="FONT-FAMILY: Times"> </SPAN><SPAN lang=EN-AU
style="FONT-FAMILY: Times">College</SPAN><SPAN lang=EN-AU
style="FONT-FAMILY: Times">, in the </SPAN><SPAN lang=EN-AU
style="FONT-FAMILY: Times">UK</SPAN><SPAN lang=EN-AU
style="FONT-FAMILY: Times">,<SPAN style="COLOR: black"> we are conducting an
international academic </SPAN></SPAN><SPAN lang=EN-AU
style="COLOR: black; FONT-FAMILY: Times">not-for-profit </SPAN><SPAN lang=EN-AU
style="COLOR: black; FONT-FAMILY: Times">research project on data quality in
operational data warehouses supporting CRM processes</SPAN><SPAN lang=EN-AU
style="FONT-FAMILY: Times">. The objectives of the research are to allow data
warehouse practitioners to reach an accurate understanding of:<SPAN
style="COLOR: black"> </SPAN></SPAN></P>
<P class=MsoNormal style="TEXT-ALIGN: justify"><SPAN
style="FONT-FAMILY: Times"></SPAN> </P>
<P class=MsoNormal
style="TEXT-INDENT: -0.25in; TEXT-ALIGN: justify; xmargin-LEFT: 0.5in"><SPAN
style="FONT-SIZE: 10pt; FONT-FAMILY: Arial">-<SPAN
style="FONT: 7pt 'Times New \
Roman'"> </SPAN></SPAN><SPAN \
style="COLOR: black; FONT-FAMILY: Times">Their end-users’ perceptions of the \
quality of customer relationship data in their firms’ data \
warehouse</SPAN></P> <P class=MsoNormal
style="TEXT-INDENT: -0.25in; TEXT-ALIGN: justify; xmargin-LEFT: 0.5in"><SPAN
style="FONT-SIZE: 10pt; FONT-FAMILY: Arial">-<SPAN
style="FONT: 7pt 'Times New \
Roman'"> </SPAN></SPAN><SPAN \
style="COLOR: black; FONT-FAMILY: Times">T</SPAN><SPAN lang=EN-AU style="COLOR: \
black; FONT-FAMILY: Times">he impact of their data warehouse’ customer \
relationship data on their end-users’ ability understanding CRM problems, \
e.g., identification of the components of a customer relationship problem \
statement</SPAN></P> <P class=MsoNormal
style="TEXT-INDENT: -0.25in; TEXT-ALIGN: justify; xmargin-LEFT: 0.5in"><SPAN
style="FONT-SIZE: 10pt; FONT-FAMILY: Arial">-<SPAN
style="FONT: 7pt 'Times New \
Roman'"> </SPAN></SPAN><SPAN \
style="COLOR: black; FONT-FAMILY: Times">T</SPAN><SPAN lang=EN-AU style="COLOR: \
black; FONT-FAMILY: Times">he impact of their data warehouse customer relationship \
data on their end-users’ information search behaviour, e.g., search \
strategies. </SPAN></P> <P class=MsoNormal style="TEXT-ALIGN: justify"><SPAN
style="FONT-FAMILY: Times"></SPAN> </P>
<P style="TEXT-ALIGN: justify"><B><SPAN style="FONT-FAMILY: Times">Key Points:
</SPAN></B></P>
<P class=MsoNormal style="TEXT-ALIGN: justify"><SPAN lang=EN-AU
style="FONT-FAMILY: Times">In my experience as a data warehouse practitioner key
points are that</SPAN></P>
<P class=MsoNormal style="TEXT-ALIGN: justify"><SPAN lang=EN-AU
style="FONT-FAMILY: Times"></SPAN> </P>
<P class=MsoNormal
style="TEXT-INDENT: -0.25in; TEXT-ALIGN: justify; xmargin-LEFT: 0.5in"><SPAN
lang=EN-AU style="FONT-SIZE: 10pt; FONT-FAMILY: Arial">-<SPAN
style="FONT: 7pt 'Times New \
Roman'"> </SPAN></SPAN><SPAN \
lang=EN-AU style="COLOR: black; FONT-FAMILY: Times">E</SPAN><SPAN
style="COLOR: black; FONT-FAMILY: Times">nd-users’ <U>perceptions</U> of the
quality of their customer relationship data are a key factor in their
satisfaction. Such perceptions might result in a gap with respect some metrics
that IT executives might have (e.g. from data profiling tools). Remember:
“Perception is reality”</SPAN></P>
<P class=MsoNormal
style="TEXT-INDENT: -0.25in; TEXT-ALIGN: justify; xmargin-LEFT: 0.5in"><SPAN
lang=EN-AU style="FONT-SIZE: 10pt; FONT-FAMILY: Arial">-<SPAN
style="FONT: 7pt 'Times New \
Roman'"> </SPAN></SPAN><SPAN \
lang=EN-AU style="COLOR: black; FONT-FAMILY: Times">Today’s competitive \
pressure requires permanent justification of your business assets. \
Wouldn’t be great to demonstrate that thanks to your data warehouse your \
end-users have improved (i) their ability understanding problems and (ii) their \
search behaviour?</SPAN><SPAN lang=EN-AU style="COLOR: black; FONT-FAMILY: Times"> \
</SPAN></P> <P class=MsoNormal style="TEXT-ALIGN: justify"><SPAN lang=EN-AU
style="FONT-FAMILY: Times"></SPAN> </P>
<P style="TEXT-ALIGN: justify"><B><SPAN style="FONT-FAMILY: Times">Invitation to
Participate: </SPAN></B></P>
<P class=MsoNormal style="TEXT-ALIGN: justify">Debra, I need qualified
informants (i.e. <B>practitioners</B> <STRONG><SPAN
style="FONT-FAMILY: Times">working in campaigns, sales, or customer support with
customer data stored in a data warehouse</SPAN></STRONG><STRONG><SPAN
style="FONT-FAMILY: Times">) </SPAN></STRONG><STRONG><SPAN
style="FONT-WEIGHT: normal; FONT-FAMILY: Times">willing to participate in this
research</SPAN></STRONG><STRONG><SPAN
style="FONT-FAMILY: Times">.</SPAN></STRONG> I kindly ask for (i) your
participation filling out the survey (if you think that you qualify) and (ii)
help forwarding the URL below to your Oracle Users Group .</P>
<P style="TEXT-ALIGN: justify"><B>Value Proposition for Participants: </B></P>
<P class=MsoNormal style="TEXT-ALIGN: justify"><SPAN
style="FONT-FAMILY: Times">By filling out the short survey (20 minutes) at the
URL below, </SPAN></P>
<P class=MsoNormal style="TEXT-ALIGN: justify"><SPAN lang=EN-AU
style="FONT-FAMILY: Times"></SPAN> </P>
<P class=MsoNormal
style="TEXT-INDENT: -0.25in; TEXT-ALIGN: justify; xmargin-LEFT: 0.5in"><SPAN
lang=EN-AU style="FONT-SIZE: 10pt; FONT-FAMILY: Arial">-<SPAN
style="FONT: 7pt 'Times New \
Roman'"> </SPAN></SPAN><SPAN \
lang=EN-AU style="FONT-FAMILY: Times">Participants will be able to reuse \
this</SPAN><SPAN lang=EN-AU style="FONT-FAMILY: Times"> </SPAN><SPAN \
style="FONT-FAMILY: Times">scientific questionnaire for assessing periodically their \
</SPAN><SPAN style="COLOR: black; FONT-FAMILY: Times">end-users’ \
<U>perceptions</U> of the quality of their customer relationship data. Doing it, it \
will be able to track evolution and plan/implement corrective actions. </SPAN></P>
<P class=MsoNormal
style="TEXT-INDENT: -0.25in; TEXT-ALIGN: justify; xmargin-LEFT: 0.5in"><SPAN
lang=EN-AU style="FONT-SIZE: 10pt; FONT-FAMILY: Arial">-<SPAN
style="FONT: 7pt 'Times New \
Roman'"> </SPAN></SPAN><SPAN \
style="FONT-FAMILY: Times">Participants will receive a </SPAN><SPAN \
style="FONT-FAMILY: Times">summary of the results</SPAN></P> <P class=MsoNormal
style="TEXT-INDENT: -0.25in; TEXT-ALIGN: justify; xmargin-LEFT: 0.5in"><SPAN
lang=EN-AU style="FONT-SIZE: 10pt; FONT-FAMILY: Arial">-<SPAN
style="FONT: 7pt 'Times New \
Roman'"> </SPAN></SPAN><SPAN \
style="COLOR: black; FONT-FAMILY: Times">(Optional) participants can benchmark their \
organization </SPAN><SPAN style="FONT-FAMILY: Times">to the overall findings. \
</SPAN></P> <P style="TEXT-ALIGN: justify"><B><SPAN style="FONT-FAMILY: Times">Action \
to be
Taken: </SPAN></B></P>
<P style="TEXT-INDENT: -0.25in; TEXT-ALIGN: justify; xmargin-LEFT: 0.5in"><SPAN
style="FONT-SIZE: 10pt; FONT-FAMILY: Arial">-<SPAN
style="FONT: 7pt 'Times New \
Roman'"> </SPAN></SPAN><SPAN \
style="FONT-FAMILY: Times">If you think that you qualify, please, fill out the short \
survey at the </SPAN><SPAN style="FONT-FAMILY: Times">URL</SPAN><SPAN \
style="FONT-FAMILY: Times"> </SPAN><B><SPAN style="COLOR: blue; FONT-FAMILY: \
Times"><A href="http://65.54.172.250/cgi-bin/linkrd?_lang=EN&lah=c964088a99897e31 \
b01ee77ffde7bbe5&lat=1068649935&hm___action=http%3a%2f%2fwww%2ehenleymc%2eac%2euk%2fquest%2f59365%2ehtm" \
target=_blank><FONT color=#0000ff
target="_blank">www.henleymc.ac.uk/quest/59365.htm</FONT></A></SPAN></B></P>
<P
style="TEXT-INDENT: -0.25in; TEXT-ALIGN: justify; xmargin-LEFT: 0.5in"><STRONG><SPAN
style="FONT-WEIGHT: normal; FONT-SIZE: 10pt; FONT-FAMILY: Arial">-<SPAN
style="FONT: 7pt 'Times New \
Roman'"> \
</SPAN></SPAN></STRONG><SPAN style="FONT-FAMILY: Times">Forward the URL</SPAN><SPAN \
style="FONT-FAMILY: Times"> </SPAN><B><SPAN style="COLOR: blue; FONT-FAMILY: \
Times"><A href="http://65.54.172.250/cgi-bin/linkrd?_lang=EN&lah=c964088a99897e31 \
b01ee77ffde7bbe5&lat=1068649935&hm___action=http%3a%2f%2fwww%2ehenleymc%2eac%2euk%2fquest%2f59365%2ehtm" \
target=_blank><FONT color=#0000ff
target="_blank">www.henleymc.ac.uk/quest/59365.htm</FONT></A></SPAN></B><SPAN
style="COLOR: blue; FONT-FAMILY: Times"> </SPAN><SPAN
style="FONT-FAMILY: Times">to your user group kindly asking for their end-users
(i.e. <B>practitioners<STRONG><SPAN style="FONT-FAMILY: Times"> working in
campaigns, sales, or customer support with customer data stored in a data
warehouse) </SPAN></STRONG></B><STRONG><SP
style="FONT-WEIGHT: normal; FONT-FAMILY: Times"
AN>input.</SPAN></STRONG></SPAN></P>
<P style="TEXT-INDENT: -0.25in; TEXT-ALIGN: justify; xmargin-LEFT: 0.5in"><SPAN
style="FONT-SIZE: 10pt; FONT-FAMILY: Arial">-<SPAN
style="FONT: 7pt 'Times New \
Roman'"> </SPAN></SPAN><SPAN \
style="FONT-FAMILY: Times">In case someone wants to benchmark his/her organization, \
he/she should (i) ask his/her end-users for fulfilling the organization name with a \
coded name (e.g. “Bank of Joe”), an agreed acronym or the explicit true \
name and (ii) forward to my attention the e-mail address of the person designated \
for receiving the benchmark. Please, notice that </SPAN>identification (e.g. \
personal name, organization) is optional.<SPAN style="FONT-FAMILY: Times"> \
</SPAN></P> <P style="TEXT-ALIGN: justify"><B><SPAN style="FONT-FAMILY: Times">Follow \
Up:</SPAN></B></P>
<P style="TEXT-INDENT: -0.25in; TEXT-ALIGN: justify; xmargin-LEFT: 0.5in"><SPAN
style="FONT-SIZE: 10pt; FONT-FAMILY: Arial">-<SPAN
style="FONT: 7pt 'Times New \
Roman'"> </SPAN></SPAN><SPAN \
style="FONT-FAMILY: Times">If we get a significant response rate from a given \
organization (i.e. +10 respondents), we could benchmark the results to the overall \
findings and send a report to the attention of the designated person. </SPAN></P>
<P style="TEXT-INDENT: -0.25in; TEXT-ALIGN: justify; xmargin-LEFT: 0.5in"><SPAN
style="FONT-SIZE: 10pt; FONT-FAMILY: Arial">-<SPAN
style="FONT: 7pt 'Times New \
Roman'"> </SPAN></SPAN><SPAN \
style="FONT-FAMILY: Times">We will send a summary of the results if this is \
requested in the questionnaire.</SPAN></P> <P style="TEXT-INDENT: -0.25in; \
TEXT-ALIGN: justify; xmargin-LEFT: 0.5in"><SPAN style="FONT-SIZE: 10pt; FONT-FAMILY: \
Arial">-<SPAN style="FONT: 7pt 'Times New \
Roman'"> </SPAN></SPAN><SPAN \
style="FONT-FAMILY: Times">The questionnaire will be available for you in case you \
request it</SPAN></P> <P style="TEXT-ALIGN: justify"><SPAN style="FONT-FAMILY: \
Times">Debra, I hope you will find interesting my kind invitation to participate in \
this research. Otherwise, please, accept my apologies for disturbing you. If \
you have questions in regard to this research please contact me. </SPAN></P>
<P class=MsoNormal style="TEXT-ALIGN: justify"><SPAN
style="FONT-FAMILY: Times">Sincerely,</SPAN></P>
<P class=MsoNormal style="TEXT-ALIGN: justify"><SPAN
style="FONT-FAMILY: Times"></SPAN> </P>
<P class=MsoNormal style="TEXT-ALIGN: justify"><SPAN lang=EN-AU
style="FONT-FAMILY: Times">Raul M. Abril</SPAN></P>
<P class=MsoNormal style="TEXT-ALIGN: justify"><SPAN
style="FONT-FAMILY: Times">HMC, Research Associate</SPAN></P>
<P class=MsoNormal style="TEXT-ALIGN: justify"><SPAN
style="FONT-FAMILY: Times">Tel. </SPAN><SPAN
style="FONT-FAMILY: Times">USA</SPAN><SPAN style="FONT-FAMILY: Times">: +1 760
233 08 29</SPAN></P>
<P class=MsoNormal style="TEXT-ALIGN: justify"><SPAN lang=EN
style="FONT-FAMILY: Times"><A
href="http://by5fd.bay5.hotmail.msn.com/cgi-bin/compose?mailto=1&msg=MSG1068615147 \
.27&start=71828&len=15429&src=&type=x&to=ra%2edba15%40henleymc%2ea \
c%2euk&cc=&bcc=&subject=&body=&curmbox=F000000001&a=7f442367d7bc35dd87908d596d6675c0">ra.dba15@henleymc.ac.uk</A></SPAN></P>
<P class=MsoNormal style="TEXT-ALIGN: justify"> </P></DIV></DIV><BR
clear=all>
<HR>
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--
Thanks to everyone for making ODTUG 2003 a great success! See you in 2004!
If you want to volunteer for a committee, visit http://www.odtug.com
--
Author: Graziano, Kent
INET: Kent_Graziano@dpsk12.org
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