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List:       nsbasic-palm
Subject:    RE: [nsbasic-palm] Spaqm
From:       "B. Al Eisen" <baleisen () hotmail ! com>
Date:       2006-01-31 23:31:18
Message-ID: BAY107-F18C5F981E66B1C754DE49CD4080 () phx ! gbl
[Download RAW message or body]

HEY GEORGE,
       Clean this $%^& up.  They shouldn't be using the NSBasic site for 
spam.
BAE


>From: Developers Pakistan <developerspk@yahoo.com>
>Reply-To: nsbasic-palm@yahoogroups.com
>To: c-paradise@yahoogroups.com
>CC: c-sharp-development@yahoogroups.com, femgateway@yahoogroups.com, 
>free-reprint-articles@yahoogroups.com, iranreiki@yahoogroups.com, 
>jokesandpics@yahoogroups.com, joke-zone@yahoogroups.com, 
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>Subject: [nsbasic-palm] Make Money with Google: Increase Internet ROI
>Date: Tue, 31 Jan 2006 23:53:12 +0500
>
>Increase Internet ROI Why and How to Measure and Improve Pay Per Click ROI
>
>I just read the disturbing results of a joint study on the performance of
>search marketing firms. Jupiter Research and iProspect surveyed 636
>qualified search marketers and 224 search agencies, and found that:
>
>    - Most internet marketing firms look at web site traffic or search
>    engine rankings, rather than *business results *such as ROI (return on
>    investment) or total sales generated from search engine leads.
>    - Fewer than 40% of search engine marketers are evaluated on ROI or
>    total sales.
>    - Only 1 out of 7 search marketers measure overall ROI of combined SEO
>    (search engine optimization) and PPC (pay per click) campaigns.
>    - Most marketers cannot separate the individual ROI of the two
>    different channels - 45% said they cannot determine whether SEO or PPC
>    provides a higher ROI.
>
>Is there a philosophy behind your business's approach to pay per click
>(PPC)? The picture painted by my consultant peers is that most companies
>think you just choose a bunch of keywords, set a monthly budget, and then
>pay it. Fine-tuning for higher profits hasn't occurred to them.
>
>For other companies, there may be some thought behind it. Some believe that
>expansion, higher revenues, and customer acquisition outweigh nearly any
>cost. But the last 6 years of hard knocks entrepreneurship have drilled 
>some
>different business basics into my soul.
>
>I believe every advertising campaign should break even or profit on its own
>merit. This conviction grew while I was investing my own money in my
>business efforts. Now I work for someone else (feelgoodstore.com) as an
>internet marketer, and one of our major revenue sources is pay per click. I
>understand their money isn't limitless, and I treat it as if it's my own- I
>don't take ad spending lightly.
>
>Thus, my modus operandi is to treat each keyword individually. It either
>converts for us at a rate and for a price which is sustainable and
>profitable, or it's a loser, and I delete it. I generally give a keyword 
>100
>clicks before cutting it loose. That 1% conversion rate is my cut-off 
>point.
>
>With Google AdWords, it's been easy (Overture has been unable to get us
>conversion numbers or explain what the problem is, so we're going to have 
>to
>write our own code to track it). The conversion rate and cost per 
>conversion
>are calculated for you, so I compare those numbers to the profit margin on
>the items that correlate to each keyword. Oh, by the way, AdWords' "Budget
>Optimizer", by their own admission, isn't recommended if you're "focused on
>measuring conversions or values of ad clicks." Ummm, yeah, give me some of
>the invaluable ones that don't convert, please? Duh!
>
>Let me break that down for you? to increase your internet ROI, you must
>understand the business basics of profit margin, conversion rate, and
>break-even point. Many articles have been written on these topics, so 
>here's
>a summary: For each item, subtract the cost from the price, and you have
>profit margin. Conversion rate is the percentage of click-throughs who
>actually buy from you. The break-even point for any item is the profit
>margin multiplied by the conversion rate.
>
>*Click here to read full
>articles…*<http://www.scriptinn.com/misc/money_adsense_increase_roi/>





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