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List: kvm-interest
Subject: wireless business model
From: "Arthur E. Gould" <arthur.gould () SUN ! COM>
Date: 2001-09-26 22:10:49
[Download RAW message or body]
Hi Carl:
My name is Art Gould, I work for Sun handling business development
issues for a group in Doug Kaewert's organizaiton called Developer Web
Services. We will be enhancing our Wireless Developer Portal on an
onging basis. I am working with some other folks on Sun's contributions
to defining business models and go-to-market processes in the wireless
space. I would be very interested in getting your thoughts on what the
most viable business models are, what market segments they apply to and
so on. Would you be interest in a 20-30 minute conversation where I
could share with you some information about what we are doing in return
for availing myself of your expertise. There must be an appropriate NDA
between Sun and Giga that would cover this kind of discussion.
Let me know what you think - my telephone info is at the bottom of this
note.
Zetie, Carl wrote:
>"hear, hear". Also other possible schemes include:
>
>- The app is free, pay for access to a content subscription service
>- The app is free, pay for access to an associated service (e.g. an app that
>tracks the progress of the package you sent by UPS or FedEx. The app is
>free, its usage is free, the shipping company creates it to encourage you to
>use their shipping service.)
>- The app is free but you have to put up with interstitial ads (e.g. a "live
>simulation" baseball app like Baseball Live on cbs.sportsline.com; between
>innings, you see ads from sponsors).
>- Shareware, you pay if you choose to
>- Freeware
>- An application that is deployed by an enterprise to its employees so there
>is no concept of a "user charge"
>
>My great fear is that if it is left to the carriers to define the
>"acceptable" revenue models, many of these models don't fit into their view
>of the world. In particular, in many of these models the potential revenue
>for the carrier is nothing more than the increased network usage. Based both
>on traffic here and on other conversations, I'm particularly worried that
>carriers don't seem to be giving enough attention to the needs of
>enterprises who want to provision their own employees and for whom the whole
>concept of a "usage charge" is irrelevant.
>
>
>Isn't it also true that the PC software market - especially the enterprise
>market - managed to grow pretty well without bulletproof copy protection for
>the most part? (Even hardware protection such as "dongles" could be bypassed
>with sufficient ingenuity). Relying on the integrity of most businesses and
>the honesty of most consumers will always result in a certain amount of
>loss, but evidence (even Napster) suggests not unsubstainable loss.
>
>Carl Zetie
>
>
>>-----Original Message-----
>>From: Raud, Robert [mailto:Robert.Raud@CINGULAR.COM]
>>Sent: Wednesday, September 26, 2001 1:41 PM
>>To: KVM-INTEREST@JAVA.SUN.COM
>>Subject: Re: [maybe] I have found out PERFECT solution for copy
>>protection of midlets?
>>
>>
>>>It is that simple: either industry will work out effective effective
>>>copy protection for midlets or there is no business case for
>>>
>>developing
>>midlets at all.
>>
>>Lets just look at this from different angle - download of
>>midlets to phones
>>is going to be controlled by carriers. It is actually their
>>responsibility
>>to deal with revenue stream and copyright issues.
>>Lets also remember there could be several revenue models, like:
>>- buy and use unlimited number of time
>>- buy for usage X times
>>- pay an upfront fee for app and continue to pay for data -
>>the credit card
>>schema wouldn't work here, would it
>>
>>In a nutshell, looking for revenue solutions now, sounds like
>>putting a cart
>>before the horse ...
>>
>>RR
>>
>>==============================================================
>>=============
>>To unsubscribe, send email to listserv@java.sun.com and
>>include in the body
>>of the message "signoff KVM-INTEREST". For general help,
>>send email to
>>listserv@java.sun.com and include in the body of the message "help".
>>
>
>===========================================================================
>To unsubscribe, send email to listserv@java.sun.com and include in the body
>of the message "signoff KVM-INTEREST". For general help, send email to
>listserv@java.sun.com and include in the body of the message "help".
>
--
Arthur E. Gould
Manager of Business Development - Developer Web Services - Sun
Microsystems, Inc.
Voice: (510) 986-3554 - Cell: (510) 508-4824 - Fax: (510) 869-2091
Forte for Java Portal http://www.sun.com/forte/ffj/resources/
Forte for Java Partners
http://www.sun.com/forte/ffj/resources/partnerprograms/index.html
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Hi Carl:<br>
<br>
My name is Art Gould, I work for Sun handling business development issues
for a group in Doug Kaewert's organizaiton called Developer Web Services.
We will be enhancing our Wireless Developer Portal on an onging basis. I
am working with some other folks on Sun's contributions to defining business
models and go-to-market processes in the wireless space. I would be very
interested in getting your thoughts on what the most viable business models
are, what market segments they apply to and so on. Would you be interest
in a 20-30 minute conversation where I could share with you some information
about what we are doing in return for availing myself of your expertise.
There must be an appropriate NDA between Sun and Giga that would cover this
kind of discussion.<br>
<br>
Let me know what you think - my telephone info is at the bottom of this note.<br>
<br>
Zetie, Carl wrote:<br>
<blockquote type="cite" \
cite="mid:EA7C9ECF7BAFD51181A200902789CCD8068CDC@guilder.gigaweb.com"> <pre \
wrap="">"hear, hear". Also other possible schemes include:<br><br>- The app is free, \
pay for access to a content subscription service<br>- The app is free, pay for access \
to an associated service (e.g. an app that<br>tracks the progress of the package you \
sent by UPS or FedEx. The app is<br>free, its usage is free, the shipping company \
creates it to encourage you to<br>use their shipping service.)<br>- The app is free \
but you have to put up with interstitial ads (e.g. a "live<br>simulation" baseball \
app like Baseball Live on cbs.sportsline.com; between<br>innings, you see ads from \
sponsors).<br>- Shareware, you pay if you choose to<br>- Freeware<br>- An application \
that is deployed by an enterprise to its employees so there<br>is no concept of a \
"user charge"<br><br>My great fear is that if it is left to the carriers to define \
the<br>"acceptable" revenue models, many of these models don't fit into their \
view<br>of the world. In particular, in many of these models the potential \
revenue<br>for the carrier is nothing more than the increased network usage. Based \
both<br>on traffic here and on other conversations, I'm particularly worried \
that<br>carriers don't seem to be giving enough attention to the needs \
of<br>enterprises who want to provision their own employees and for whom the \
whole<br>concept of a "usage charge" is irrelevant.<br><br><br>Isn't it also true \
that the PC software market - especially the enterprise<br>market - managed to grow \
pretty well without bulletproof copy protection for<br>the most part? (Even hardware \
protection such as "dongles" could be bypassed<br>with sufficient ingenuity). Relying \
on the integrity of most businesses and<br>the honesty of most consumers will always \
result in a certain amount of<br>loss, but evidence (even Napster) suggests not \
unsubstainable loss.<br><br>Carl Zetie<br><br><br></pre> <blockquote type="cite">
<pre wrap="">-----Original Message-----<br>From: Raud, Robert [<a \
class="moz-txt-link-freetext" \
href="mailto:Robert.Raud@CINGULAR.COM">mailto:Robert.Raud@CINGULAR.COM</a>]<br>Sent: \
Wednesday, September 26, 2001 1:41 PM<br>To: <a class="moz-txt-link-abbreviated" \
href="mailto:KVM-INTEREST@JAVA.SUN.COM">KVM-INTEREST@JAVA.SUN.COM</a><br>Subject: Re: \
[maybe] I have found out PERFECT solution for copy<br>protection of \
midlets?<br><br><br></pre> <blockquote type="cite">
<pre wrap="">It is that simple: either industry will work out effective \
effective<br>copy protection for midlets or there is no business case for<br></pre> \
</blockquote> <pre wrap="">developing<br>midlets at all.<br><br>Lets just look at \
this from different angle - download of<br>midlets to phones<br>is going to be \
controlled by carriers. It is actually their<br>responsibility<br>to deal with \
revenue stream and copyright issues.<br>Lets also remember there could be several \
revenue models, like:<br>- buy and use unlimited number of time<br>- buy for usage X \
times<br>- pay an upfront fee for app and continue to pay for data -<br>the credit \
card<br>schema wouldn't work here, would it<br><br>In a nutshell, looking for revenue \
solutions now, sounds like<br>putting a cart<br>before the horse \
...<br><br>RR<br><br>==============================================================<br>=============<br>To \
unsubscribe, send email to <a class="moz-txt-link-abbreviated" \
href="mailto:listserv@java.sun.com">listserv@java.sun.com</a> and<br>include in the \
body<br>of the message "signoff KVM-INTEREST". For general help,<br>send email \
to<br><a class="moz-t xt-link-abbreviated" \
href="mailto:listserv@java.sun.com">listserv@java.sun.com</a> and include in the body \
of the message "help".<br><br></pre> </blockquote>
<pre wrap=""><!----><br>===========================================================================<br>To \
unsubscribe, send email to <a class="moz-txt-link-abbreviated" \
href="mailto:listserv@java.sun.com">listserv@java.sun.com</a> and include in the \
body<br>of the message "signoff KVM-INTEREST". For general help, send email to<br><a \
class="moz-txt-link-abbreviated" \
href="mailto:listserv@java.sun.com">listserv@java.sun.com</a> and include in the body \
of the message "help".<br></pre> </blockquote>
<br>
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<p><b><i><font size="4"><font face="Comic Sans MS, cursive"><font \
color="#0000ff"> Arthur E. Gould</font></font></font></i></b><br>
<font face="Comic Sans MS, cursive"><font size="2">Manager of Business
Development - Developer Web Services - Sun Microsystems, Inc.</font><br>
<font size="2">Voice: (510) 986-3554 - Cell: (510) 508-4824 - Fax:
(510) 869-2091</font></font><br>
<font size="2"><font face="Times New Roman, serif">Forte for Java Portal
</font></font><a href="http://www.sun.com/forte/ffj/resources/"><font \
size="2"><font face="Times New Roman, serif"> \
http://www.sun.com/forte/ffj/resources/</font></font></a> <font size="2"><font \
face="Times New Roman, serif"><br> Forte for Java Partners </font></font><a \
href="http://www.sun.com/forte/ffj/resources/partnerprograms/index.html"><font \
size="2"><font face="Times New Roman, serif"> \
http://www.sun.com/forte/ffj/resources/partnerprograms/index.html</font></font></a> \
</p> </div>
<br>
</body>
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==========================================================================
To unsubscribe, send email to listserv@java.sun.com and include in the body
of the message "signoff KVM-INTEREST". For general help, send email to
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