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Subject: Call 4 Speakers & Sponsors-WOW Web Design,
From: robert () joinwow ! org
Date: 2005-01-14 20:31:09
Message-ID: 200501142031.MAA12282 () kanga ! cpsoftwaregroup ! com
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Call for Participation for Speakers and Event Sponsors to Participate in the World \
Organization of Webmasters (WOW) Web Content Management and Web Services Workshop \
Tour and/or the
WOW Web Design and Project Management Workshop Tour
and/or the
Getting Down to Web Business: 7 Strategies for Success
* February in Albany, NY
* April in Pasadena, CA
* May in Chicago, Il
* August in Washington, DC
* September in San Jose, CA
* November in Tampa/St. Petersburg, Fl
The non-profit professional association, WOW is pleased to announce a national \
workshop tour to seven U.S. cities!
If you're a speaker with expertise in Content Management, Web Services, Web Business \
and Marketing, Web Design and Development or a company with a story to tell or \
product to launch please consider the opportunities described below.
WOW will be accepting speaker submissions and sponsorship applications for the \
various WOW regional conferences scheduled for 2005 starting today and we would like \
to invite you to participate.
For the complete conference listings with sessions descriptions visit the WOW website \
at http://www.joinwow.org. For your convenience, we also have enclosed three of the \
key WOW 2005 conferences with overviews and session descriptions highlighted below.
In return for your participation WOW will provide:
* Marketing exposure to WOW's Web professional 80K database
within the hi-tech industry, education, government sectors
* Marketing exposure to thousands of decision makers within small to medium \
businesses, chambers and global business groups
* Your company logo on the WOW conference website
* Table top and banner exposure at the conference
* WOW press release announcing your support
* Access to additional marketing opportunities onsite and to thousands of Web \
professionals and business leaders worldwide
* Further collaboration with WOW
If you're interested in participating as a speaker, panelist or participating as a \
conference sponsor, please contact Robert Luster at robert@joinwow.org or Bill \
Cullifer at bill@joinwow.org or by calling (916) 989-2933.
Opportunities are limited (several sessions are already gone) so call today!
WOW respects your privacy. If you feel that you received this message in error, \
please follow removal instructions below or by contacting WOW at 9580 Oak Ave \
Parkway 7-177 Folsom, CA 95630.
**Conference Opportunity Number One**
Web Content Management and Web Services Workshop Tour
Web Services is no longer just a buzzword, it’s a “full-steam ahead” combination of \
technologies and business strategies that will serve your enterprise well if deployed \
correctly. Recent industry surveys reflect that Web Services are the "long-sought \
glue that can bind applications and data across corporate departments or across \
industries." It is also apparent that greater productivity in the form of code reuse, \
cost reductions and legacy integration are the biggest benefits to be gained from \
using Web Services. Web Services and Service-Oriented Architectures will make the \
reality of Content Management move forward out of the realm of “the promise” towards \
the delivery of working, extensible systems.
The WOW Web Content Management and Web Services workshop is not another marketing \
event disguised as a workshop, where software vendors will be talking up their latest \
products. This workshop will cut through the sales and marketing hype to provide you \
with the knowledge to evaluate, decide, and implement a Content Management and Web \
Services strategy/solution that is right for your organization, your team and you.
Key Objectives -
*During these sessions you will:
*Explore core CMS concepts, processes and technologies
*Learn best practices and metrics for measuring CMS successes
*Check out proven Content Management strategies and options
*Discover Content Management and Web Services Return On Investment (ROI) calculations \
and management buy-in strategies that you can use
*Understand the key technologies within Web Services
*See how simple Web Services can be constructed from the ground up
*Take away new ideas to permit adoption of the best of industry solutions
*Obtain technical details about standards and best-practices within Web Services
Web Services and Content Management
Why do these seemingly disparate technologies go together? Today, web content implies \
static and dynamic HTML. The web today is designed for business-to-consumer (person) \
interaction. Web services creates a new paradigm, where business can communicate with \
one another without a person’s intervention. This business-to-business communication \
will dwarf the current amount of content delivered to consumers. If you manage \
content on a web site, why should you care about this? Because this b2b communication \
is part of the content you must manage. Even if you don’t have to interact with this \
technology now, you will…and soon. This conference uniquely combines these two \
important topics, providing the state-of-the-art in content management today and in \
the future.
Day One:
Program Start 8:30 am
Open Plenary
Following introductions to speakers and WOW dignitaries, you will discover speaker \
perspectives on the goals for the workshop. You’ll also gain insight into the value \
proposition of weaving both Content Management and Web Services into a single \
conference.
9:00 am -10:30 am
Content Management (CMS) Today: Issues, Technologies, and Standards Panel
Most organizations have several existing CMS systems and therefore new systems are \
often characterized by integration. We now have 30 years of experience with content \
management systems and many new technologies have evolved. To succeed, it is \
important to understand the acronym soup (CMS, ECM, WCM, DM, DAM, CRM, DRM, KM, etc.) \
Our panel of experts will discuss the prevalent issues, strengths, and weaknesses, \
that characterize CMS implementations. Real-world experiences will be shared with \
attendees, along with a spirited discussion of the “hot topics” in CMS today. \
Attendees will learn:
*Examine CMS problems that other WOW conference attendees are experiencing and \
discuss their potential solutions;
*Hear real-world accounts of CMS implementation;
*Learn how to get management to stop investing in an application myth;
*Analyze the CMS community — core strengths and weaknesses;
*Understand the critical nature of taxonomy development;
*Gain insight into the collaborative work trends; and
*Learn about Internet search and directory solutions
10:45 am -12:00 pm
Web Services Today: Core Technologies, Issues and Standards
This session describes the landscape of Web Services today and establishes the \
building blocks for other sessions. The focus is on providing information about Web \
Services technologies including J2EE, .NET, XML, and standards such as WSFL, BPML, \
BPEL, WSRP and JSR168, WS-Security, WS-Reliable Messaging and BTP. Attendees will \
learn:
*Which technologies are coming to the forefront in Web Services
*How standards are influencing the direction of Web Services
*How emerging standards and technologies are impacting the way Web Services are \
developed and deployed
1:00 pm - 2:30 pm
Web Content Management: Implementation Life-Cycle
Content lifecycles have several basic components: creation, management, publication, \
syndication, and security. This session will explore each component and its \
requirements. Many digital workflows made popular in the recent past have proven to \
be extremely effort-intensive and, in order to realize the benefits of long promised \
reusable and flexible content management applications, the industry needs a \
supportive architecture. Learn how Web Services can help extend an organization’s \
existing process as well as offer new methods. Attendees will learn:
*Techniques for evaluating their own organizations for CMS adoption;
*About content management tools and techniques;
*The differences between off-the-shelf, open-source and home-grown CMS software and \
learn how to judge which solution is best for their own organization, information and \
budget;
*Key Portal and Site Search methodologies;
* About content production, assembly, distribution, validation, and publishing;
* The nature of collaborative content trends;
* About the world of content distribution and integration; and
* How Web Services changes the process
3:00 pm - 4:00 pm
Constructing a Web Service from the Ground Up
This session will highlight some of the lessons-learned about real-world SOAP \
implementations for Web Services. A simple working code example of a functional Web \
Service application will be created during this session, followed by the creation of \
a client to consume that service. Attendees will take-away a set of instructions and \
code that can be used to build their own client and server applications. Attendees \
will learn:
* Basic SOAP syntax and other XML constructs used to create Web Services
* Simple manipulation of standard transport protocols
* About free Internet Web Services available for testing and service integration
*Straight-forward debugging techniques for Remote Procedure Call (RPC) Web Services
*How to create a simple testing environment using ‘freeware’ utilities
4:15 – 5:30 PM
Web Content Management and Web Services Case Studies
This session will serve as a “real-world” report card on the experiences of \
organizations who have been early adopters of Web Content Management and Web \
Services. Topics will include the considerations made during the conversion of \
mainframe data into newly designed XML structures, and the precautions taken to \
ensure the integrity of data. The lessons learned can benefit anyone who is \
considering these technologies and wants to “hit the road running.” Attendees will \
learn:
*The nature of “Build versus Buy” considerations
*Real-world CMS and Web Services implementations
*How to identify and avoid potential Web Service “pitfalls”
*About the assumed and real need for tight integration with legacy data
*About several, CMS and Web Service limitations
*The Future of CMS and Web Services
Day Two:
9:00 am – 10:15 am
Web Content Management: Exploring the Architecture Existing, legacy systems can be \
programmed to take advantage of other enterprise services. However, many legacy \
systems that can be extended to produce services may not be able to “consume” current \
or future services. This is where the service layer can add new functionality. \
Attendees will learn:
*How to manage and streamline their publishing process to reduce bottlenecks
*An approach that relies less on scarce, high-cost resources, yet improves ROI
*About successful strategies to help get management and content author buy-in
*The characteristics of industry best practices for implementing a CMS solution in \
their organization
10:30 am - 12:00 pm
Creating a Web Service – Best Practices Panel
In this session, the focus will be on what it really takes to create a Web Service. \
There are numerous ways to accomplish this, and panelists will present an overview of \
common practices associated with .NET, J2EE, or “roll your own” implementations. This \
session will serve as a bridge between the core technologies overview and the \
Integrating Web Services and Applications sessions. Attendees will learn:
*The best ways to approach the creation of Web Services with .NET
*The most common techniques used with J2EE to create Web Services
*Some approaches and technologies that permit the creation of customized Web \
*Services applications
*The impact of standards and how they can/should influence an approach to the \
creation of a Web Service
1:00 pm - 2:15 pm
Web Content Management by Example
This session will provide an opportunity to explore Web CMS issues in the context of \
a working-code example of a CMS-based Website. Examples of user-roles, such as \
Content Author, Developer, Web Master, Data Base Administrator, Content Supervisor, \
and others will be discussed. Considerations for the portability of code on CMS-based \
Websites will also be examined. Attendees will learn:
*About Web-based Content Management tools, techniques and best practices
*Key considerations for Content Authors and IT managers responsible for data \
integrity and performance
*Information architecture standards and methodologies
2:30 pm - 3:45 pm
CMS: The “M” is for Management!
Once a CMS implementation approach has been adopted and technology choices have been \
resolved, it is important to develop a plan for management of the content flow. This \
session will explore the realities of managing the change that comes naturally as a \
result of CMS. Unique human factors, data ownership considerations, proof-reading, \
and content authorization issues revolve around a new CMS project. Attendees will \
learn:
*How to manage their content team
*How to increase the volume of high quality content production
*How to ensure continued growth of high quality content for a Website
*How to impose efficient “checks and balances” in CMS applications so that content is \
approved prior to publication in order to ensure consistency and to defray potential \
legal concerns
4:00 pm - 4:45 pm
Testing Tools for Web Services
Quality Assurance (QA) is a conventional method of ensuring that technologies are \
consistent and meet the specific goals of the project. But how are Web Services \
tested? This session provides tools, techniques, and helpful tips to ensure that \
anyone deploying Web Services can expertly manage QA concerns. Attendees will learn: \
*Why QA is so critical in Web Services deployment
*A testing practices currently in use
*What tools are available to assist with the QA process
4:45 pm – 5:30 pm
Wrap Up
**Conference Opportunity Number 2**
WOW Web Design and Project Management Workshop Tour
Web Standards, Best Practices and Web Project Management are essential for making \
sense out of today’s Web design practices with HTML, XHTML, CSS, and related tools. \
One of the greatest challenges is to figure out how to manage web projects, which \
have grown increasingly more complex over time. The WOW Web Standards and Best \
Practices Workshop isn’t about software vendor agendas, marketing buzz words, sales \
hype and products. This is a serious workshop for serious practitioners. Whether \
attendees come from education, government, military, or the corporate environment and \
no matter what aspect of web design, development, and project management they work \
in, they’re facing a changing world when it comes to dealing effectively with their \
web sites. The WOW Web Standards, Best Practices and Web Project Management Workshop \
will cut through the hype and give attendees serious training in a range of \
need-it-know practices. Available Sessions
The case for web standards: Performance Benchmarking and ROI
Topics
What determines a web “standard”;
How performance in a standards environment can be benchmarked;
Performance markers and real evidence of how standards improve web site performance, \
user experience, and management concerns; Buzz words and misconceptions about \
standards, including the erroneous idea that they impede innovation; Insight into \
the realities of how ROI can be increased via standards implementation; The \
statistical analysis and critical case studies over the past two years that have \
proven that a standards-based workflow results in superior performance and a better \
bottom line.
Web Project Management A2Z
Topics:
*Project management principles A2Z;
*Project management problems that WOW conference attendees are experiencing and \
discuss potential solutions;
*The importance of having a method;
*Roles, responsibilities and attributes of a good Web project manager;
*Composition and necessary skills within a Web Development Team.
Web Project Management
Topics:
*How to prioritize Web projects;
*The best Web project management tools available;
*Implement effective scheduling, tracking and project management techniques;
*Team workflow throughout project work stages;
*The importance of getting a high-level “buy in” from management;
*Development of a business case;
*Quantitative metrics and analysis.
**Conference Opportunity Number 3**
Getting Down to Web Business: 7 Strategies for Success Natioanl Tour
Session Overview
One of the greatest challenges for business owners and managers is to figure out how \
the Web can help you not only make more revenue and profit, but make your basic \
business processes more efficient and more effective.
The WOW Getting Down to Business: 7 Strategies for Success seminar is not another \
marketing event disguised as a workshop, where vendors will be talking up their \
latest products. This workshop will cut through the sales and marketing hype to \
provide you with case studies that will increase your ability to evaluate, decide, \
and strategize on a solution that is right for your organization, your team, and you. \
WOW’s 7 strategies are critical to small- and medium-sized businesses because they \
will provide you with a Webmaster’s perspective to:
* Improve your profitability
* Grow your online business
* Make business more fun
*If you want to learn more about:
*Using the Web to enhance credibility and brand awareness
*Integrating the Web into your marketing mix
*Increasing sales close ratios using e-commerce
*Improving customer satisfaction utilizing the best of the Web
*Understanding how Web-based partnerships, affiliate programs, search methodologies, \
and technologies can grow your business
*Lowering operating costs
*Networking with peers within your community
Then you won’t want to miss this seminar.
Who should attend
This session is for technical and non-technical managers alike who work for small- \
and medium-sized businesses, and the Webmasters—whether on staff or freelance—who \
serve them. Our research has shown that Webmasters want to learn more about the \
non-Web-related aspects of their companies and that managers want more ideas about \
how to use the Web.
The session is non-technical, but it will help you and your Webmaster (whether or not \
s/he’s here) light a fire under your business.
*“C” officers: CEO, CFO, CMO, COO, CIO
*Communications managers and directors
*Content authors, managers, directors, and editors
*Business, market, and technology analysts
*Management consultants
*Project managers
*Marketing managers
*Webmasters, developers, and administrators
WOW will be accepting speaker submissions for the various conferences and sponsorship \
applications starting today.
If you're interested in participating or participating as a conference sponsor, \
please contact Robert Luster at robert@joinwow.org or Bill Cullifer at \
bill@joinwow.org or by calling (916) 989-2933. Opportunities are limited (several \
sessions are already gone) so call today!
WOW respects your privacy. If you feel that you received this message in error, \
please follow removal instructions below or by contacting WOW at 9580 Oak Ave \
Parkway 7-177 Folsom, CA 95630.
----------------------------------
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Please send any comments to robert@joinwow.org
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