From kde-promo  Wed Feb 19 06:10:53 2014
From: Jos Poortvliet <jos () opensuse ! org>
Date: Wed, 19 Feb 2014 06:10:53 +0000
To: kde-promo
Subject: Re: [kde-promo] Article about Baloo
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On Feb 18, 2014 10:49 PM, "David Edmundson" <david@davidedmundson.co.uk>
wrote:
>
> I think the important thing is to remember is that the promo team
> should be using their relevant expertise to help the developer achieve
> the promotional goals the developer has, I'm concerned that due to
> Vishesh's lack of availability we risk accidentally imposing our own
> agenda.
>
> Vishesh gave me the distinct impression that he wanted to put some
> distance between Nepomuk and Baloo. Vishesh certainly isn't stupid and
> I'm sure well aware of the pros and cons to both approaches, we
> discussed them at length in the office on many occasions. Vishesh is
> certainly going to have the best awareness of the public perception of
> Nepomuk out of any of us here and probably knows best.

This is essentially arguing between 'promo' (promote the heck out whatever
brainfart a KDE developer comes up with) and marketing (pro-actively
developing our brand). While the room for the latter is limited in a
community as open as ours and I once argued even that there is none, I now
do believe there is and should be room for that. Our rebranding was a first
example (at least for me personally) but there is more.

> Personally, I think it is a mistake to continue pushing Nepomuk on the
> premise that we have already put a lot of effort into branding
> Nepomuk. It's a very deliberate change of tact in the code and IMHO
> that should be reflected in how we publish it.

Not perse. A brand is separate from code to a very great degree and we
shouldn't feel forced to change brands upon code changes. While it isn't a
total disconnect I can't think of a reason why we can't decide to
rename-or-not based on pure marketing reasons here.

And yes, vishesh should have a say, but he is smart enough to also listen
to folks who do indeed know more about *marketing* than he does.

I will discuss this with him in person and yes, I feel the backend idea is
a very good one, all things considered.

> Knowing the codebase somewhat, the design objectives between the two
> are very different; there is no semantic linking between objects, just
> independent fast search stores in various places. I think it's
> important that developers to see them as being different so they do
> re-evaluate it's usefulness for their project. From a developer point
> of view, they are very different.
>
> Lets check our goals align with Vishesh's before we try and come up
> with a plan on how to achieve it.
>
> David
>
> _______________________________________________
> This message is from the kde-promo mailing list.
>
> Visit https://mail.kde.org/mailman/listinfo/kde-promo to unsubscribe, set
digest on or temporarily stop your subscription.

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<p dir=3D"ltr"><br>
On Feb 18, 2014 10:49 PM, &quot;David Edmundson&quot; &lt;<a href=3D"mailto=
:david@davidedmundson.co.uk">david@davidedmundson.co.uk</a>&gt; wrote:<br>
&gt;<br>
&gt; I think the important thing is to remember is that the promo team<br>
&gt; should be using their relevant expertise to help the developer achieve=
<br>
&gt; the promotional goals the developer has, I&#39;m concerned that due to=
<br>
&gt; Vishesh&#39;s lack of availability we risk accidentally imposing our o=
wn<br>
&gt; agenda.<br>
&gt;<br>
&gt; Vishesh gave me the distinct impression that he wanted to put some<br>
&gt; distance between Nepomuk and Baloo. Vishesh certainly isn&#39;t stupid=
 and<br>
&gt; I&#39;m sure well aware of the pros and cons to both approaches, we<br=
>
&gt; discussed them at length in the office on many occasions. Vishesh is<b=
r>
&gt; certainly going to have the best awareness of the public perception of=
<br>
&gt; Nepomuk out of any of us here and probably knows best.</p>
<p dir=3D"ltr">This is essentially arguing between &#39;promo&#39; (promote=
 the heck out whatever brainfart a KDE developer comes up with) and marketi=
ng (pro-actively developing our brand). While the room for the latter is li=
mited in a community as open as ours and I once argued even that there is n=
one, I now do believe there is and should be room for that. Our rebranding =
was a first example (at least for me personally) but there is more.</p>

<p dir=3D"ltr">&gt; Personally, I think it is a mistake to continue pushing=
 Nepomuk on the<br>
&gt; premise that we have already put a lot of effort into branding<br>
&gt; Nepomuk. It&#39;s a very deliberate change of tact in the code and IMH=
O<br>
&gt; that should be reflected in how we publish it.</p>
<p dir=3D"ltr">Not perse. A brand is separate from code to a very great deg=
ree and we shouldn&#39;t feel forced to change brands upon code changes. Wh=
ile it isn&#39;t a total disconnect I can&#39;t think of a reason why we ca=
n&#39;t decide to rename-or-not based on pure marketing reasons here.</p>

<p dir=3D"ltr">And yes, vishesh should have a say, but he is smart enough t=
o also listen to folks who do indeed know more about *marketing* than he do=
es.</p>
<p dir=3D"ltr">I will discuss this with him in person and yes, I feel the b=
ackend idea is a very good one, all things considered.</p>
<p dir=3D"ltr">&gt; Knowing the codebase somewhat, the design objectives be=
tween the two<br>
&gt; are very different; there is no semantic linking between objects, just=
<br>
&gt; independent fast search stores in various places. I think it&#39;s<br>
&gt; important that developers to see them as being different so they do<br=
>
&gt; re-evaluate it&#39;s usefulness for their project. From a developer po=
int<br>
&gt; of view, they are very different.<br>
&gt;<br>
&gt; Lets check our goals align with Vishesh&#39;s before we try and come u=
p<br>
&gt; with a plan on how to achieve it.<br>
&gt;<br>
&gt; David<br>
&gt;<br>
&gt; _______________________________________________<br>
&gt; This message is from the kde-promo mailing list.<br>
&gt;<br>
&gt; Visit <a href=3D"https://mail.kde.org/mailman/listinfo/kde-promo">http=
s://mail.kde.org/mailman/listinfo/kde-promo</a> to unsubscribe, set digest =
on or temporarily stop your subscription.<br>
</p>

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