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On Tuesday, February 18, 2014 14:54:04 you wrote:
> On Tuesday 18 February 2014 14:30:13 Aaron J. Seigo wrote:
> I'm about half-way there with you. I agree with the principle, but as=
 with
> artwork (where developers still have plenty of say) I think this shou=
ld be
> in both hands at once.

I agree. With artwork, it is usually a consultation type relationship. =
The=20
artist works with the developers, but retains direction and decision ma=
king.=20

> Which puts (as you rightly do) the blame as much on us as anyone - we=
 should
> step up more, as marketing/promo people, when it comes to branding.

More than just =E2=80=9Cstepping up=E2=80=9D, a mandate from the develo=
pment community  to=20
manage these things is needed, and a group needs to take on that commit=
ment=20
and execute over the long term. =E2=80=9CStepping up=E2=80=9D is not go=
ing to produce=20
consistent results, as seen in this case.

> So yes, perhaps we should have said to Vishesh that Baloo is not a pe=
rfect
> name.

I did, and explained why, on a public mailing list. That was ignored. P=
erhaps=20
I=E2=80=99m not part of the =E2=80=9Cwe=E2=80=9D around these parts any=
more, but it was pointed out.

Developer  have the understanding that branding is ultimately a decisio=
n made=20
at their sole discretion, even when it impacts others.

> Meanwhile, I didn't think of anything horrible and still don't feel i=
t is
> that bad *and* it seems nobody has hammered on this point yet - I sug=
gest we
> stick with it.

The name itself is not objectively bad, and that has never been the iss=
ue. The=20
issue is *changing* a name that already exists and for which quite a bi=
t of=20
effort has been put into. It exists on wikis such as Userbase and Techb=
ase, in=20
configuration UI (though that has been pushed back to a minimum, more o=
r less),=20
etc. The lack of continuity not only throws confusion into the air, it =
removes=20
what is probably the most obvious and easiest public communications pat=
h:=20
=E2=80=9Cversion 2 addresses the prior version=E2=80=99s challenges whi=
le retaining its=20
benefits=E2=80=9D. Now there is the more complex task of explaining wha=
t Baloo does,=20
what it does differently from Nepomuk, why this necessitated such a big=
 change=20
... iow we=E2=80=99re going to be faced with discussion revolving aroun=
d=20
implementation details rather than being able to focus purely of user b=
enefit=20
stories.

> Besides, in our communication we should indeed call it
> 'search' or 'semantic search' and nothing else anyway.

Agreed ... which is also why introducing a new name publicly is not a g=
reat=20
idea: it makes accomplishing this more difficult.

--=20
Aaron J. Seigo
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