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On Tuesday 18 February 2014 14:30:13 Aaron J. Seigo wrote:
> On Monday, February 17, 2014 20:42:42 Carl Symons wrote:
> > On 02/17/2014 05:03 PM, Markus Slopianka wrote:
> > > On Monday 17 February 2014 23:29:47 Jos Poortvliet wrote:
> > >> Let's not go there, the decision for the name was taken a long t=
ime
> > >> ago.
> > >> But you DID give me a good laugh... =F0=9F=98=8E
> > >=20
> > > Just sayin' and nothing is set in stone until the release was mad=
e...
> > > I am 100 % confident in Vishesh's skills that the framework will =
be
> > > great
> > > but let's be honest: The name is inviting trolls...
> >=20
> > If we can't fix it, we should feature it.
>=20
> Well, that=E2=80=99s just it. It *can* be fixed.
>=20
> The main problem is that any given developer can freely alter somethi=
ng
> that has profound PR ramifications on the whole of KDE. Given that fe=
w
> developers have experience with public communication or media relatio=
ns,
> this is a recipe for disaster.
>=20
> Honestly, this rename should never have happened in the first place. =
The
> cost to KDE is significant in terms of throwing away prior public
> communication and the introduction of confusion. (This confusion is
> visible all over social media right now..)

Breathe, breathe ;-)

> In this case the developer actually went back on their word to not ma=
ke the
> new name a publicly visible brand, which has compounded the issue bec=
ause,
> since I trusted their word on this, there was little advance work don=
e to
> head off the obvious fallout that would ensue, such as seen today on
> Phoronix.
>=20
> The talk in this thread of creating a logo/icon for Baloo is wildly
> misdirected as well. There is a logo/icon for =E2=80=9Cdesktop search=
=E2=80=9D in KDE
> already. Swapping it out serves none of our users and works directly
> against public communications continuity.

I agree that Baloo shouldn't have any obvious branding other than the s=
earch=20
thing we already have.

> If KDE wants to have a chance of presenting itself well, this approac=
h
> needs to stop. Developers need to hand management of public branding =
and
> PR to people who can provide more skillful direction that ensures
> continuity.
>=20
> We managed to do this with artwork and other things, it can be done h=
ere as
> well. But as long as kde-promo supports the status quo by working aro=
und
> the issues instead of trying to put in place sensible methods, it is
> unlikely to happen.

I'm about half-way there with you. I agree with the principle, but as w=
ith=20
artwork (where developers still have plenty of say) I think this should=
 be in=20
both hands at once.

Which puts (as you rightly do) the blame as much on us as anyone - we s=
hould=20
step up more, as marketing/promo people, when it comes to branding.

So yes, perhaps we should have said to Vishesh that Baloo is not a perf=
ect=20
name.

Meanwhile, I didn't think of anything horrible and still don't feel it =
is=20
that bad *and* it seems nobody has hammered on this point yet - I sugge=
st we=20
stick with it. Besides, in our communication we should indeed call it=20=

'search' or 'semantic search' and nothing else anyway.

How about we end this discussion, push out the article asap (vishesh, a=
ny=20
input on things that were ported? the rest seems good to go).

Huge thanks for Stu for his excellent editing.
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