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List:       kde-promo
Subject:    Re: [kde-promo] Plasma Next promo material
From:       Jens Reuterberg <jens () ohyran ! se>
Date:       2014-02-17 15:50:17
Message-ID: 1525437.FUunERJtOI () cuddles
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The issue to be considered about Plasma, Frameworks 5 and things like Baloo is 
that we are a tad in the 11th hour here.

So whatever we do have to be done quickly, decided even faster and implemented 
by all. Which is the nasty bit. The upside with Plasma Next is that there 
actually is a real chance to rebrand things and that can spill over to other 
areas (Like Frameworks).

The downside is that if we do that then the tie between KDE/Frameworks/Plasma 
will get even stronger... so its not a total victory or anything.

The "catch phrase" thing for KDE is a good thing. We where planning along 
those lines for Plasma promo but its better KDE has one (we can't have catch 
phrases for both that would be kinda cheesy :) )

"Know, Discover, Everything"?
"Know, Dream, Explore"?

(why does english have so few words beginning with K? Random scroll on this 
page brought up "Kidney Failure" which is hardly inspiring 
http://www.crosswordsolver.org/k-words )

On Monday 17 February 2014 15.37.37 Stuart Jarvis wrote:
> On Monday 17 February 2014 15:40:14 Jos Poortvliet wrote:
> > On Saturday 15 February 2014 13:07:05 Jens Reuterberg wrote:
> > > I will have to get going now (been working all morning and need a break)
> > > but there are some rather interesting ideas for KF5 logos (sketches
> > > exists
> > > we just need to pick three out) there is also a rather interesting
> > > debate
> > > to be had with everyone in Promo concerning unification of visuals in PR
> > > and marketing.
> 
> That's cool - I think an important part of this effort (and pushing on with
> the 'rebranding' from a few years ago now that we're /really/ separating
> stuff) is strengthening the brands for Frameworks 5 and Plasma as distinct
> entities.
> > > One idea for Plasma was to create a campaign using the hashtag
> > > #PlasmaByKDE
> > > to promote not only the CORRECT name and the difference between "KDE"
> > > and
> > > "Plasma" but also to tie into emotional cues and soft values to better
> > > promote Plasma instead of resting only on technical specs.
> > 
> > Nice idea, yes.
> 
> +1
> 
> Another potential thing to think about is 'KDE'. We see this as the
> community, the umbrella brand... But a lot of people still think 'K Desktop
> Environment'. Can we perhaps start to tease out some other meanings for the
> letters? As one (throw-away, from a couple of minutes of thought) example:
> 
> KDE: Know. Do. Explore.
> (We know [lots of stuff about Qt, coding, free software], we do [we get it
> done, don't just discuss it forever], we explore [we try new stuff and
> always improve the software] - we are KDE)
> 
> I'm sure we can come up with something better, but how about we try to push
> into 'KDE' values about what we, as a community, stand for? In usage, I'd be
> thinking about some similar approach to use of Fedora's 4 'F's: Freedom,
> Friends, Features, First [1] (not that I love that one, personally), but
> something better could be used in our home page banners, about KDE pages
> etc...
> 
> 
> Cheers,
> Stu
> 
> 
> [1] See, e.g. bottom of home page: http://fedoraproject.org/
> 
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