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List:       kde-promo
Subject:    Re: [kde-promo] Helping distros with the branding
From:       Carl Symons <carlsymons () gmail ! com>
Date:       2009-12-18 16:02:46
Message-ID: 5f87e3160912180802k7badcf08pa6dffded02c4303a () mail ! gmail ! com
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> Date: Fri, 18 Dec 2009 08:41:27 -0500
> From: Justin Kirby <justin@neomantra.org>
> Subject: Re: [kde-promo] Helping distros with the branding
> > 
> > > It would support KDE branding better and be more accurate for this to
> > read:
> > > 
> > > "The Fedora KDE spin is a powerful Fedora-based operating system
> > > utilizing Plasma as the main user interface. Fedora KDE comes with
> > > many pre-selected top quality applications that suit all modern
> > > desktop use cases - from online communication like web browsing,
> > > instant messaging and electronic mail correspondence, through
> > > multimedia and entertainment, to an advanced productivity suite,
> > > including office applications and enterprise grade personal
> > > information management. All KDE applications are well integrated, with
> > > a similar look and feel and an easy to use interface, accompanied by
> > > an outstanding graphical appearance.
> > > 
> > > The Fedora KDE spin is based on the latest KDE 4 technology as
> > > provided by KDE open source community.
> > > 
> > > It's your desktop."
> > 

(From Jos)
> > However. If Fedora wants to have a desktop and a netbook spin, should
> > they use Plasma or KDE?
> > 
> > So the Fedora Plasma Desktop spin and the Fedora Plasma Netbook spin?
> > 
> > Or the Fedora KDE Desktop spin and the Fedora KDE netbook spin?
> > 
> > As I wrote, I'm leaning to the first - Plasma Desktop spin and Plasma
> > Netbook spin. As this supports the decoupling of apps vs workspace.
> > But it might lower the usage (and thus value?) of our main brand, KDE.
> > So what do others think?
> > 
> > 
> I have only been following this conversation loosely but this last bit seems
> a real problem.  I think in the longer term once "Plasma" has had more time
> to resonate with anyone who likes KDE's products then it could perhaps stand
> on its own.  But right now I think many users might see that and have no
> idea it is actually the same thing which was formerly KDE.  The flip side is
> if you just say "Fedora KDE Desktop" you are right back to where we started
> before the rebranding so I really don't think we want to go that route
> either.
> 
> I agree it's a bit long but I think saying "Fedora KDE Plasma spin" (perhaps
> leave out desktop since that's default/implied?) or "Fedora KDE Plasma
> Netbook spin" are the most reasonable choices given the alternatives.  If
> you think about it, even for Gnome it will be just about as long (i.e.
> Fedora Gnome Netbook spin" it's only a few characters shorter than what we'd
> be using).
> 
> Justin

Good thoughts Justin. "Plasma" alone (with no KDE context) loses the
KDE cachet, as well as the connection to the well-established KDE
brand. KDE rebranding is a work-in-progress, not an accomplished
result. It may be necessary to use "KDE Plasma" until there is
sufficient momentum for "Plasma" alone.

Still, the main point is "helping distros with branding". KDE4
represents a fundamental re-thinking of "desktop environment" or
"display/window manager". Someone in the process of deciding between
the KDE and XFCE (for example) Fedora spins probably does not
understand what KDE is all about. It seems like the best way out is to
help the Fedora Project understand KDE branding. They may want to
rethink "The default desktop environment of Fedora is GNOME, but if
you prefer an alternative desktop environment such as KDE or
XFCE...[take a spin]."

The Fedora Plasma Netbook vs Plasma Desktop, etc. question probably
needs to be addressed along with Fedora. There is a Fedora Mini SIG
that is playing with Moblin. Not clear how active it is. There is no
listed Fedora Netbook spin. Matt Asay wrote:
(http://news.cnet.com/8301-13505_3-10260478-16.html; "Red Hat's Fedora
11: So easy you'll forget it's Linux") "In fact, my only real
complaint with Fedora 11 is that it doesn't yet have a Netbook-focused
"spin." I'm not alone in seeking a "Fedora Netbook Remix," but Fedora
Mini, as it's called, is not yet ready for prime time."

Given the way Fedora spins are organized and labeled, the most
appropriate labels would seem to be KDE and KDE Netbook, with
appropriate tag lines - currently "KDE - A complete, modern desktop
built using the K Desktop Environment (KDE)."

Fedora is only an example of the need to connect with the distros,
communicating that KDE has changed...fundamentally.

Carl
 
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