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List: kde-promo
Subject: [kde-promo] Fwd: [Fwd: Re: Press release together with KDE?]
From: Jos Poortvliet <jospoortvliet () gmail ! com>
Date: 2009-11-26 16:33:42
Message-ID: 5847e5cf0911260833g2502691cmb9fe317e4656a456 () mail ! gmail ! com
[Download RAW message or body]
Turned the beautiful germanglish/spanglish combination below in
english and then rewrote it into a dot story ;-)
http://dot.kde.org/2009/11/26/kde-community-and-apliki-cooperate-understandable-icons
It needs review, and we should let bjoern have a look at it before we publish.
Not sure what to do with the *About Apliki* part.
Last point - this is NOT free software of course. It is a commercial
company working with us - good for both. Just to make that clear ;-)
So I'd like to ask for review and thoughts.
Cheers,
Jos
---------- Forwarded message ----------
From: Björn Balazs | Apliki <bjoern.balazs@apliki.de>
Date: Thu, Nov 26, 2009 at 4:34 PM
Subject: Re: [Fwd: Re: [kde-promo] Press release together with KDE?]
To: Jos Poortvliet <jospoortvliet@gmail.com>, Celeste Lyn Paul
<celeste@kde.org>, KDE Promo <kde-promo@kde.org>
Cc: Nuno Pinheiro <nuno@nuno-icons.com>, Steffen Eßers | Apliki
<steffen.essers@apliki.de>
Hi @all,
I as i did not get any feedback on this issue: has there been any publication
of the press release? Just in case it got lost, I added it below with some
updates - perhaps you should also alter the "about KDE" statement to your
repositioning of the brand... I would be very happy if you would publish this
release to your press contacts soon :)
Just to get you up-to-date: Nuno and I have agreed that we will set-up the
next icon-tests, as he is more than busy at the moment.
I will apply for a planetKDE-aggregation within the next days, so we continue
to regularly publish new icon-tests on the planet. I hope Nuno will be able to
publish the tests on his blog as well and KDE-Promo also supports these tests
with a publication on the dot. Let you know about this.
Cheers,
Björn
Now here the text for the press release:
Subject:
KDE and Apliki cooperate for understandable icons
Body:
26.11.2009
IT | Software Development | Open Source | Usability | KDE | Business |
Berlin
KDE and Apliki cooperate for understandable icons
* KDE focusses on understandability. Also for icons.
* The web-based Icon Usability Test of Apliki helps to understand
the user.
* The fast feedback from users assists the development.
Berlin, 26.11.2009: KDE 4 was a major milestone for the free project.
A main drive in the development has been the desire of the community for
a simple and understandable handling of the desktop. But no one rests
here. Nuno Pinheiro, one of the main icon developer of KDE and
engineering psychologist Björn Balazs together want to identify and
optimize all KDE icons in need of improvement. "Thanks to the community
and our web-based Icon Usability Test, the days for incomprehensible
icons are counted," says Björn Balazs, director for analysis, design and
test at Apliki.
www.kde.org
www.Usability-Methods.com
Nuno Pinheiro and Björn Balazs met for the first time personnally on an
Amarok developers meeting in Berlin. Both have one thing in common.
Their desire, that KDE does what it is supposed to do. And the user
understand it.
They know that icons are an issue in the development, that is often
accompanied by great uncertainty regarding the understandability. With
the Icon Usability Test both are on the safe side, because they ask the
users themselves, what they understand. Nuno Pinheiro instantly
recognized the added value of the quick web-based Icon Usability Test of
Apliki. Now they want to test the whole KDE standard iconset "Oxyen".
The first Icon test was already completed. More then 7,000 members of
the community participated in the initial investigation. "We are
overwhelmed by the onslaught. And we only need a maximum of 30
participants for a scientifically accurate assessment for any icon. Of
course, more help a lot in comparing different target groups", says
Björn Balazs of the Psychological IT Consultancy Apliki. "Maybe it's
because it only costs 4 minutes for the participants to subsequently
save the search for a specific icon in KDE."
Further Icon Usability Tests for KDE will take place on a biweekly base.
"With the Icon Uasbility Test, we not only receive feedback on the
understandability of the icons, but also about any cultural differences
in their interpretation," says Nuno Pinheiro. On the basis of these
tests, he wants to develop localized icons, that help to make KDE to the
desktop of choice in all cultures.
*About KDE*
KDE is an international technology team that creates Free Software for
desktop and portable computing. Among KDE's products are a modern
desktop system for Linux and UNIX platforms, comprehensive office
productivity and groupware suites and hundreds of software titles in
many categories including Internet and web applications, multimedia,
entertainment, educational, graphics and software development. KDE
software is translated into more than 60 languages and is built with
ease of use and modern accessibility principles in mind. KDE4's
full-featured applications run natively on Linux, BSD, Solaris, Windows
and Mac OS X.
*About Apliki*
Apliki is Germany's first Psychological IT-Consultancy. Because products
with the best usability do not help, as long as users do not want to use
them, engineering psychologists work here to understand how products
motivate their users. Hand in hand with usability experts and IT
specialists Apliki works like a navigational system and avoids detours
from the idea into a convincing (sub-) product. So Apliki advises IT
vendors - psychologically sound and with years of experience: For
simpler technology, which is verifiably more successful.
Kontakt
Apliki GmbH & Co. KG
Steffen Eßers
Tempelhofer Ufer 1a
10961 Berlin
Germany
Fon +49 · 30 · 992779990
Mail info@apliki.de
Netz www.apliki.de
Am Montag, 26. Oktober 2009 20:17:02 schrieb Björn Balazs | Apliki:
> Hi @all,
>
> it has been done. We have launched what we call closed beta - and this
> would be a fine time for us to do the press-release...
>
> At the moment people can only join on invitation, but there is a regular
> membership-raffle. And as promised - the service is not free (as in
> freedom) but free from any risk for anyone and free (as in beer) for
> OpenSource and academic purposes.
>
> So, from my side there is a GO - if there are any questions, I am very
> happy to answer them!
>
> Cheers,
> Björn
>
> Am Dienstag 08. September 2009 16:30:08 schrieb Björn Balazs | Apliki:
> > Hi @all,
> >
> > thanks very much for the positive feedback on this issue. I have returned
> > from vacation and will again take over the communication for Apliki.
> >
> > We will we be launching the service as a web-based service hopefully
> > soon. So I would like to wait with publishing this press release untill
> > we have set it all up properly from our side, so interested people can
> > try the service directly.
> >
> > I will get back on you, as soon, as this happend.
> >
> > Thanks again!
> >
> > Björn
> >
> > Am Dienstag 08. September 2009 11:49:36 schrieb Steffen Eßers | Apliki:
> > > fyi
> > >
> > > -------- Original-Nachricht --------
> > > Betreff: Re: [kde-promo] Press release together with KDE?
> > > Datum: Fri, 21 Aug 2009 19:45:49 +0200
> > > Von: Jos Poortvliet <jospoortvliet@gmail.com>
> > > An: Celeste Lyn Paul <celeste@kde.org>
> > > CC: KDE Promo <kde-promo@kde.org>, Steffen Eßers
> > > <steffen.essers@apliki.de>, Nuno Pinheiro <nuno@nuno-icons.com>
> > > Referenzen: <200908201937.47262.bjoern.balazs@apliki.de>
> > > <5847e5cf0908210650w64114007y9a65e265a37a62da@mail.gmail.com>
> > > <4148aeff0908210828j6cae9b05jda25fb332bda5152@mail.gmail.com>
> > >
> > > On Fri, Aug 21, 2009 at 5:28 PM, Celeste Lyn Paul<celeste@kde.org>
wrote:
> > > > IMO think the press release is perfectly fine. It describes an
> > > > interesting activity the KDE community is conducting which happens to
> > > > be in partnership with a company who also sells services. It doesn't
> > > > have any marketing in it at all, except for providing a description
> > > > of the company. I think this is comparable to us discussing anything
> > > > Trolltech or Novell or Nokia or KDAB helps us with, since they often
> > > > donate free services, but are profitable companies who always hope to
> > > > gain more business from the exposure it gets be participating in KDE.
> > > >
> > > > However, getting Sebas' take on this would be good since he is more
> > > > familiar with press-related issues.
> > >
> > > To be completely honest, I hadn't read the press release thorougly but
> > > mostly responded to the questions. Being busy and continuously
> > > interupted by work (new job) my attention might not have been what it
> > > should have been. I think the press release is perfectly fine, though
> > > I'm sure sebas can come up with some improvements (so could I but in
> > > the interest of focus and time and similair things I leave it up to
> > > him).
> > >
> > > IOW you've got my blessing - and I think a dot story is in order as
> > > well. Still, running it by the board to get some feedback won't hurt.
> > >
> > > love,
> > >
> > > Jos
> > >
> > > > ~ Celeste
> > > >
> > > > On Fri, Aug 21, 2009 at 9:50 AM, Jos
> > > > Poortvliet<jospoortvliet@gmail.com>
> >
> > wrote:
> > > > > Bjorn, Steffen, Nuno and Celeste,
> > > > >
> > > > > First of all, congrats on the KDE related business, it's good to
> > > > > hear.
> > > > >
> > > > > About KDE helping you in marketing & getting business: I think this
> > > > > might be controversial. I personally have no problem with it
> > > > > whatsoever, but others might (hence the controversial part). I think
> > > > > the board should discuss this amongst themselvers at the very least,
> > > > > and probably with the e.V. at large.
> > > > >
> > > > > Again, and I think I speak on behalf of the promo team on this, I
> > > > > would love to help you guys out and give some publicity. We all love
> > > > > the hard work of the Oxygen team and know how some are definately on
> > > > > the 'starving hackers' list.
> > > > >
> > > > > Concerning the use of the KDE logo, this is a legal matter as much
> > > > > as a promo thing, and again something the board can decide on
> > > > >
> > > > > Sebastian Kugler goes over official press release stuff.
> > > > >
> > > > > This question, and both other ones, prompts me to assume this hasn't
> > > > > been discussed in the board. However, Celeste is a board member? If
> > > > > her being involved means the board has approved this I think it's
> > > > > clear that the promo team is on your side, and the article below can
> > > > > go in the usual dot que for publishing. I still don't understand the
> > > > > questions, then.
> > > > >
> > > > > Sorry for being less than completely positive about this - I'd love
> > > > > to do everything I can to help KDE related business out. But I have
> > > > > to think about the kittens errr other KDE contributors who should
> > > > > have a say in this - directly or through the board..
> > > > >
> > > > > So send this to the board, telling them you have the support of at
> > > > > least me (and most likely the rest of the promo team) and get them
> > > > > to approve it. We'll then do whatever we can to get you guys some
> > > > > business.
> > > > >
> > > > > Cheers,
> > > > >
> > > > > Jos
> > > > >
> > > > >
> > > > > On Thu, Aug 20, 2009 at 7:37 PM, Björn Balazs |
> > > > >
> > > > > Apliki<bjoern.balazs@apliki.de> wrote:
> > > > > > Hi KDE-Promo-Team!
> > > > > >
> > > > > > As you might know, Nuno and I have started an initiative to do
> > > > > > usability- testing of all KDE-Standard-Icons to further improve the
> > > > > > quality of KDE.
> > > > > >
> > > > > > Now, as we as a company are trying to generate a business out of
> > > > > > selling our testing services, we would be very happy if KDE could
> > > > > > help us in marketing, by publishing a press release about this
> > > > > > topic.
> > > > > >
> > > > > > Celeste, Nuno and I have written down, what we think could be used
> > > > > > for this purpose, see below.
> > > > > >
> > > > > > Now my questions:
> > > > > >
> > > > > > - We would like to publish this through our press distribution in a
> > > > > > german version. Would this be OK for you and are we allowed to use
> > > > > > the KDE-Logo for this?
> > > > > >
> > > > > > - We would be very happy if you would release this story as an
> > > > > > international KDE press release. Would you do so?
> > > > > >
> > > > > > - Would it be possible to do a the Dot-Story out of this?
> > > > > >
> > > > > > Of course you are free to make any suggestion concerning the
> > > > > > content. Please address any communication to Steffen
> > > > > > (steffen.essers@apliki.de), as I will be on vacation the next
> > > > > > couple of days.
> > > > > >
> > > > > > We are very thankful for any support by you!
> > > > > >
> > > > > > Cheers,
> > > > > > Björn
> > > > > >
> > > > > > -------------------------------------------
> > > > > > Here comes the text...
> > > > > > -------------------------------------------
> > > > > >
> > > > > > Subject:
> > > > > > KDE and Apliki cooperate for understandable icons
> > > > > >
> > > > > >
> > > > > > Body:
> > > > > > 20.8.2009
> > > > > >
> > > > > > IT | Software Development | Open Source | Usability | KDE |
> > > > > > Business
> > > > > >
> > > > > > > Berlin
> > > > > >
> > > > > > KDE and Apliki cooperate for understandable icons
> > > > > >
> > > > > > * KDE focusses on understandability. Also for icons.
> > > > > > * The web-based Icon Usability Test of Apliki helps to
> > > > > > understand the user.
> > > > > > * The fast feedback from users assists the development.
> > > > > >
> > > > > > Berlin, 20.8.2009: KDE 4 was a major milestone for the free
> > > > > > project. A main drive in the development has been the desire of the
> > > > > > community for a simple and understandable handling of the desktop.
> > > > > > But no one rests here. Nuno Pinheiro, one of the main icon
> > > > > > developer of KDE and engineering psychologist Björn Balazs together
> > > > > > want to identify and optimize all KDE icons in need of improvement.
> > > > > > "Thanks to the community and our Web-based Icon Usability Test, the
> > > > > > days for incomprehensible icons are counted," says Björn Balazs,
> > > > > > director for analysis, design and test at Apliki.
> > > > > >
> > > > > > www.kde.org
> > > > > > www.Icon-Test.com
> > > > > >
> > > > > >
> > > > > > Nuno Pinheiro and Björn Balazs met for the first time personnally
> > > > > > on an Amarok developers meeting in Berlin. Both have one thing in
> > > > > > common. Their desire, that KDE does what it is supposed to do. And
> > > > > > the user understand it.
> > > > > >
> > > > > > They know that icons are an issue in the development, that is often
> > > > > > accompanied by great uncertainty regarding the understandability.
> > > > > > With the Icon Usability Test both are on the safe side, because
> > > > > > they ask the users themselves, what they understand. Nuno Pinheiro
> > > > > > instantly recognized the added value of the quick web-based Icon
> > > > > > Usability Test of Apliki. Now they want to test the whole KDE
> > > > > > standard iconset "Oxyen".
> > > > > >
> > > > > > The first Icon test was already completed. More then 7,000 members
> > > > > > of the community participated in the initial investigation. "We are
> > > > > > overwhelmed by the onslaught. And we only need a maximum of 30
> > > > > > participants for a scientifically accurate assessment for any icon.
> > > > > > Of course, more help a lot in comparing different target groups",
> > > > > > says Björn Balazs of the Psychological IT Consultancy Apliki.
> > > > > > "Maybe it's because it only costs 4 minutes for the participants to
> > > > > > subsequently save the search for a specific icon in KDE."
> > > > > >
> > > > > > Further Icon Usability Tests for KDE will take place on a biweekly
> > > > > > base. "With the Icon Uasbility Test, we not only receive feedback
> > > > > > on the understandability of the icons, but also about any cultural
> > > > > > differences in their interpretation," says Nuno Pinheiro. On the
> > > > > > basis of these tests, he wants to develop localized icons, that
> > > > > > help to make KDE to the desktop of choice in all cultures.
> > > > > >
> > > > > >
> > > > > > *About KDE*
> > > > > > KDE is an international technology team that creates Free Software
> > > > > > for desktop and portable computing. Among KDE's products are a
> > > > > > modern desktop system for Linux and UNIX platforms, comprehensive
> > > > > > office productivity and groupware suites and hundreds of software
> > > > > > titles in many categories including Internet and web applications,
> > > > > > multimedia, entertainment, educational, graphics and software
> > > > > > development. KDE software is translated into more than 60 languages
> > > > > > and is built with ease of use and modern accessibility principles
> > > > > > in mind. KDE4's full-featured applications run natively on Linux,
> > > > > > BSD, Solaris, Windows and Mac OS X.
> > > > > >
> > > > > >
> > > > > > *About Apliki*
> > > > > > Apliki is Germany's first Psychological IT-Consultancy. Because
> > > > > > products with the best usability do not help, as long as users do
> > > > > > not want to use them, engineering psychologists work here to
> > > > > > understand how products motivate their users. Hand in hand with
> > > > > > usability experts and IT specialists Apliki works like a
> > > > > > navigational system and avoids detours from the idea into a
> > > > > > convincing (sub-) product. So Apliki advises IT vendors -
> > > > > > psychologically sound and with years of experience: For simpler
> > > > > > technology, which is verifiably more successful.
> > > > > >
> > > > > > Kontakt
> > > > > > Apliki GmbH & Co. KG
> > > > > > Steffen Eßers
> > > > > > Tempelhofer Ufer 1a
> > > > > > 10961 Berlin
> > > > > > Germany
> > > > > > Fon +49 · 30 · 992779990
> > > > > > Mail info@apliki.de
> > > > > > Netz www.apliki.de
> > > > > >
> > > > > >
> > > > > > --
> > > > > > Björn Balazs
> > > > > > Leitung Analyse, Design & Test, Gesellschafter
> > > > > > __________________________________________________________________
> > > > > >
> > > > > > Apliki ist Deutschlands erste Psychologische IT-Beratung. Da
> > > > > > Produkte mit der besten Usability nichts nützen, solange Anwender
> > > > > > sie nicht benutzen wollen, beschäftigen sich hier
> > > > > > Ingenieurpsychologen auch damit, wie Produkte ihre Anwender
> > > > > > motivieren. Hand in Hand mit Usability-Experten und IT-Spezialisten
> > > > > > funktioniert Apliki wie ein Navigationssystem und vermeidet Umwege
> > > > > > von der Idee hin zu einem überzeugenden (Teil-) Produkt. So berät
> > > > > > Apliki IT-Hersteller - psychologisch fundiert und mit jahrelanger
> > > > > > Erfahrung: Für einfachere Technik, die nachweisbar erfolgreicher
> > > > > > ist.
> > > > > > __________________________________________________________________
> > > > > >
> > > > > > Bitte beachten Sie unsere neuen Kontaktdaten!
> > > > > >
> > > > > > Apliki
> > > > > > Psychologische IT-Beratung
> > > > > > Tempelhofer Ufer 1a
> > > > > > 10961 Berlin
> > > > > >
> > > > > > Fon +49 · 30 · 99277999 · 0
> > > > > > Mob +49 · 179 · 4541949
> > > > > > Mail bjoern.balazs@apliki.de
> > > > > > Netz www.apliki.de
> > > > > > __________________________________________________________________
> > > > > > Apliki GmbH & Co. KG, Berlin, AG Charlottenburg, HRA 39114
> > > > > >
> > > > > > Persönlich haftend:
> > > > > > Apliki Beteiligungs GmbH, Berlin, AG Charlottenburg, HRB 104921
> > > > > > vertreten durch: Steffen Eßers, Björn Balazs, Ilja Pavkovic
> > > > > >
> > > > > >
> > > > > > _______________________________________________
> > > > > > This message is from the kde-promo mailing list.
> > > > > >
> > > > > > Visit https://mail.kde.org/mailman/listinfo/kde-promo to
> > > > > > unsubscribe, set digest on or temporarily stop your subscription.
> > > >
> > > > --
> > > > Celeste Lyn Paul
> > > > KDE Usability Project
> > > > KDE e.V. Board of Directors
> > > > www.kde.org
>
--
Björn Balazs
Leitung Analyse, Design & Test, Gesellschafter
_____________________________________________________________________________
Als Psychologische IT-Beratung engagieren wir uns bei Apliki von Berlin aus
für eine Welt, in der Technik überzeugt. Und Anwender motiviert. Bei uns
arbeiten Ingenieurpsychologen, Usability-Experten und IT-Spezialisten mit
Herstellern Hand in Hand. Unser Apliki-Vorgehen steht für den direkten Weg
von der Idee hin zur gelungenen Lösung. Und zu starken Unternehmen.
_____________________________________________________________________________
Apliki
Psychologische IT-Beratung
Tempelhofer Ufer 1a
10961 Berlin
Fon +49 · 30 · 99277999 · 31
Mob +49 · 179 · 4541949
Mail bjoern.balazs@apliki.de
Netz www.apliki.de
_____________________________________________________________________________
Apliki GmbH & Co. KG, Berlin, AG Charlottenburg, HRA 39114
Persönlich haftend:
Apliki Beteiligungs GmbH, Berlin, AG Charlottenburg, HRB 104921
vertreten durch: Steffen Eßers, Björn Balazs, Ilja Pavkovic
_______________________________________________
This message is from the kde-promo mailing list.
Visit https://mail.kde.org/mailman/listinfo/kde-promo to unsubscribe, set digest on \
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