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List:       kde-promo
Subject:    Re: [kde-promo] rebranding KDE
From:       Thomas Thym <ungethym () mevin ! net>
Date:       2009-11-05 21:55:06
Message-ID: 200911052255.06412.ungethym () mevin ! net
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Am Donnerstag 05 November 2009 15:18:02 schrieb Stuart Jarvis:
...
> So, identities (from my non-programmer don't really understand how the bits 
> actually fit together point of view).
> 
> 1) KDE, the umbrella brand, meaning the community
> 
> 2) The workspaces/shells and the _absolute_ essential core apps that you 
> probably(?) wouldn't use without the workspace (system settings, klipper, kmix 
> etc)
> 
> 3) The apps we release with the workspace on the same schedule - essentially 
> modules such as kdepim, kdegraphics, kdeedu but which you can equally well use 
> on gnome or wherever
> 
> 4) The KDE platform for use in your own apps
> 
> 5) The KDE apps that are released independently, such as Amarok, KOffice

I would integrate  5)  into 3) or vice verse. Let's keep it as simple as possible. 

Changing brands aren't easy. One of our most visible moments IMHO is during \
installation of a Linux distro asking for the desktop. The DE was the beginning and \
is still well know. If we change away from KDE as a brand for the desktop we might \
lose some of our image. Just think, you see during installation: Choose your desktop: \
GNOME or The Plasma Workspace / Plaslight (or something) the Netbook Shell etc. \
(Thinking about it: Plasma the KDE Workspace would.)

I'm sorry that I can't make it to the marketing sprint. 

> We might also want a combination "X" term for 2) and 3) since they get 
> released together: "KDE today announces the release of X4.4 incorporating the 
> latest versions of Y and Z", similar to how Xorg7.x has X server 1.x and 
> various other bits

Perhaps Xorg is not the best example. It still confuses me looking for the right \
packages. "Am I searching for 7.x or 1.y?"

Good luck for the sprint everyone!
Thomas

 
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