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List:       kde-promo
Subject:    [kde-promo] Repositioning the KDE brand
From:       Cornelius Schumacher <schumacher () kde ! org>
Date:       2008-12-06 14:31:55
Message-ID: 200812061531.56142.schumacher () kde ! org
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There has been a lot of discussion during the last couple of months about the 
KDE branding and how to adapt it to what KDE stands for today. A lot of this 
happened inside the KDE marketing team, but we also had some public 
discussions and a first proposal was sent a while ago to this list. After 
collecting lots of feedback and working on more details we now have a full 
proposal for repositioning the KDE brand.

The past years have seen pervasive developments in the KDE universe. The 
application framework has grown, matured and gone cross-platform, as have the 
applications. Strong growth in our community has created an increasingly 
diverse and large set of high-quality applications.

In the process, KDE's identity has shifted from being simply a desktop 
environment to representing a global community that creates a remarkably rich 
body of free software targeted for use by people everywhere.

  KDE is no longer software created by people,
  but people who create software.

To be able to communicate this clearly in our messaging, it is necessary to 
reposition the KDE brand so that it reflects this evolution and stands for 
the community, our international team of talented developers, artists, 
usability specialists, translators and other contributors who make the 
project what it is today.

This way the KDE brand will become the umbrella brand for the technology we 
create together. The workspace, the desktop itself, will get its 
distinctive "KDE Workspace" brand to give it its own identity which can't be 
confused with KDE as umbrella for platform and applications.

For more details and a concrete implementation plan see the attached document.

Feedback is welcome as always.

-- 
Cornelius Schumacher <schumacher@kde.org>

["repositioning-the-kde-brand.pdf" (application/pdf)]

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