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List:       kde-promo
Subject:    [kde-promo] % of user attention
From:       "Wade Olson" <wade () corefunction ! com>
Date:       2006-11-06 20:26:17
Message-ID: a42b7670611061226o66d0661bh4f664a0389319c69 () mail ! gmail ! com
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All,

Kind of an interesting link at:

http://en.wikipedia.org/wiki/Attention_economy

For those not familiar, it sounds a bit crazy, but the attention span
of someone is limited and desired by advertising, and therefore
considered a commodity.

I bring up the link and wacky concept for three reasons:
1) It brings importance to having a coherent message about KDE - it's
like an elevator pitch, don't blow it.
2) Think about how to *gain* from Vista and OS X releases next year in
keeping operating system choices in the minds of people, instead of
*losing* press and getting washed out with the focus on those two.
3) "AIDA - Attention, Interest, Desire and Action. Attention is
therefore a crucial and the first stage in the process of converting
non-consumer" is an interesting point.  Capture the attention and use
it.  As familiarity goes up from Q++, don't let it go to waste.
 
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