From kde-promo Thu Nov 02 20:48:09 2006 From: "Wade Olson" Date: Thu, 02 Nov 2006 20:48:09 +0000 To: kde-promo Subject: [kde-promo] Q++ Message-Id: X-MARC-Message: https://marc.info/?l=kde-promo&m=116250206732067 Hey all, One thing I've been thinking about is "Q score" with KDE. For those not familiar, here's a link: http://en.wikipedia.org/wiki/Q_score A lot of advertising and promotion is done based on the concept of Q-Scores. Like page-ranking with Google, people spend a lot of time, brain power and money to figure out how to quantify popularity. How do actors get starring movie roles? How to choose which famous althete to endorse your product in a commercial? How to determine to buy advertising space? Do 12 year old girls like NSync or the Backstreet Boys more? You'll probably involve Q scores. For this particular system, it's about familiarity and appeal. That's a logical 'and' condition to the best of my knowledge. You need both to get a good score. Everyone knows George Bush, but he's not that popular. Not many know about that little pub near your house (thank goodness), but the people that do just love it. Neither might get a high Q score. Now, I'm not here to debate the merit or accuracy of Q scores. It's pretty cold and calculating to say that Starlette A is 4% more likeable than Starlette B with middle-aged housewives, so we're putting Starlette A in this movie. But the general idea of thinking about KDE and Q scores is what I'm going to dub Q++. Improving our familiarity and appeal. A decent amount of people that come into contact with KDE and its community like KDE, but not many do and not many know KDE. I'd ask people to think about what types of elements and interactions go into improving KDE's popularity and appeal. And the correlation/causation between the two. Good product + Good community + Good user relations + good promotions = success. Throw in some other variables if you want. What are some concrete things we can do (code of community conduct, standardized ways to approach users in IRC and mailing lists...whatever) to Q++? Some main concepts of marketing are Promotions and Packaging. In our case, the package may often be our community, and the people that comprise it. The first impression of KDE might not be a TV commercial or a glossy box on a shelf, it's a KDE user in person, in IRC, etc. We're the packaging and the first impression, so don't minimize how we act and are perceived (enthusiasm is contagious). Wade _______________________________________________ This message is from the kde-promo mailing list. Visit https://mail.kde.org/mailman/listinfo/kde-promo to unsubscribe, set digest on or temporarily stop your subscription.