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List:       kde-promo
Subject:    Re: [kde-promo] Press release / announcement
From:       Tom Chance <lists () tomchance ! org ! uk>
Date:       2005-03-18 17:25:49
Message-ID: 200503181725.50873.lists () tomchance ! org ! uk
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On Friday 18 Mar 2005 14:41, Barry O'Donovan wrote:
> On Friday 18 March 2005 12:33, Tom Chance wrote:
> > On Tuesday 15 Mar 2005 15:18, Tom Chance wrote:
> > > How is the press release going to be handled?
> > 
> > Did anyone send out a press release?
> 
> First draft for Ireland:
> 
> http://www.kde.ie/announcments/3.4-annoucement.odt
> http://www.kde.ie/announcments/3.4-annoucement.pdf

This is really cool, good work! Some suggestions

1 - Change the header graphic to fit the new KDE identity guidelines (check \
 the clipart page)

2 - Remove the word "also" from the first sentence of he third paragraph 
(about translations). There are too many "also"s :-)

3 - Relegate the "what is KDE?" section to the bottom as a note

4 - Cut the highlights at a glance section down to far fewer items, just \
the  five most impressive or so

5 - Include a quote from yourself. Maybe the bit about translations? Quotes \
 are a good opportunity to say something that's a little more qualitative \
(as  in general everything else should be very factual).

The actual press release (i.e. everything that comes before the notes, \
which  includes "what is KDE?", "Getting KDE 3.4", "Supporting KDE", "Press \
 contacts" and "References") shouldn't be longer than five or six \
paragraphs  at most. Most journalists are inundated with press releases and \
will probably  only spend a few seconds glancing at it to see if it's worth \
reading through  properly. They definitely won't follow up on any of the \
references unless  they're *really* interested. At least, all of this is in \
my experience  anyway :-)

Even if they write a story on it, they may not read all of it! Just feed \
them  a few memes that they can base a story on.

Anyway, other than that it looks great.

Regards,
Tom
-- 
Please send personal emails to tom@... not lists@...
 
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