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List:       kde-promo
Subject:    Re: [kde-promo] Marketing Plan
From:       Tom Chance <lists () tomchance ! org ! uk>
Date:       2004-12-04 2:11:37
Message-ID: 200412040211.38105.lists () tomchance ! org ! uk
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On Friday 03 Dec 2004 23:28, Steven Giacomelli wrote:
> One thing to keep in mind is to take into account the audience receiving
> the message -- promoting KDE to the general computer user audience means
> using or find terms that are easily understandable to the average user.

Absolutely. But you need also to bear one thing in mind: the average KDE 
promoter is technically minded. Most of the high quality promotion work \
seems  to be done by core developers or members of some of the national / 
continental sub-groups like KDE-NL. So it's worth asking volunteers to 
consider their audience, along with considerations of style, clarity, tone 
and so on, but you can't expect it, nor base a strategy on such an 
expectation.

So when you're working in the strategy, it's important to take this 
demographic into account. You'll have to ensure that you develop a list of 
tasks that suits the volunteers, and that gives opportunities for people \
who  aren't yet involved but that could be*. Or at least your strategy \
needs to  allow for that.

To be really obvious about this, you shouldn't suggest that KDE does more \
of  any particular task. Rather you should suggest the kinds of tasks that \
the  KDE community could do. You document those tasks, allowing for a \
little  flexibility so people can make each task their own, and then when a \
volunteer  comes along you can talk them into picking one of them up.

You're probably considering all of this already, but I thought I'd dump \
some  more thoughts on you :)

Regards,
Tom

* I personally think there's a lot of potential for people to do media work \
 for KDE. There are lots of people doing their own reviews, and even a few 
people contacting journalists about KDE news trying to drum up interest. \
It'd  be great if KDE could bring these people together.
 
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