From kde-pim  Mon Mar 22 20:49:42 2010
From: Ingo =?iso-8859-15?q?Kl=F6cker?= <kloecker () kde ! org>
Date: Mon, 22 Mar 2010 20:49:42 +0000
To: kde-pim
Subject: Re: [Kde-pim] jargon is bad! :)
Message-Id: <201003222149.43245 () thufir ! ingo-kloecker ! de>
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On Monday 22 March 2010, Anne Wilson wrote:
> On Monday 22 March 2010 12:26:57 David Jarvie wrote:
> > On Mon, March 22, 2010 11:44 am, Mike Arthur wrote:
> > > On 22 Mar 2010, at 11:35, Dr. Robert Marmorstein wrote:
> > >> I disagree completely.  If the problem is sufficiently serious
> > >> to merit attention almost any user is going to turn first to
> > >> Google.  And the more
> > >> unusual the term is, the easier it is to sift relevant data out
> > >> of those millions of hits it inevitably finds.
> > >=20
> > > You should watch my parents use their computer. I don't think
> > > they've ever looked up an error message on Google. They'll have
> > > a problem, try and play around with it for a few minutes by
> > > themselves and then they will call me and ask me to fix it.
> > > Anecdotal but still relevant, I feel.
> >=20
> > That's my experience too with family members, although I find that
> > they often don't understand even plain English messages. For
> > people like that, computer terms just don't form part of their
> > vocabulary or world view, so things like "Akonadi" would be just
> > gobbledegook, to be glossed over. If they actually did look up
> > "Akonadi" and tried to read a description, they still wouldn't
> > have a clue as to what it meant.
>=20
> But then most of us agree that they wouldn't understand a 'plain
> English' message either, so maybe it really is better to give
> something google-able for those that want to look for it.

Exactly. IIRC then during the marketing brainstorming session at our=20
last KDE PIM meeting in Osnabr=FCck we specifically decided that our main=20
target audience are computer savvy power users, the main reason being=20
that most other people nowadays use Google or Facebook or whatever for=20
mail, address book and calendar.

Hmm,
http://community.kde.org/KDE_PIM/Meetings/Osnabrueck_8#Targeted_Audience
doesn't really support what I remember as it lists the "general public"=20
as targeted audience. I still think we decided to concentrate on the=20
latter audiences before we target the general public.


Regards,
Ingo

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