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List:       kde-panel-devel
Subject:    Re: naming the next major release
From:       "Aaron J. Seigo" <aseigo () kde ! org>
Date:       2013-08-30 17:44:40
Message-ID: 1708369.3flGR6tP2R () freedom
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On Friday, August 23, 2013 11:50:20 Marco Martin wrote:
> On Thursday 22 August 2013 23:20:11 Giorgos Tsiapaliokas wrote:
> > KDE, for instance the most references in plasma active are
> > "Plasma Active" and not "KDE Plasma Active", but PA doesn't have any
> > distance from KDE. I believe that projects take some distance
> > from "KDE" when they stop referring to it and not when they remove the
> > "KDE" word, but that is just me of course :)
> 
> To me is the contrary,.. what is now plasma+kwin gets seenn by people as
> "the" KDE

This probably can not be done quite yet. I'm glad we're slowly reaching that 
point .. but .. 

All of our investment in the first 10+ years was in the brand "KDE". That brand 
still has a greater amount of value and we are under zero requirement to 
demote Plasma in a misguided attempt to make things more amenable to 
theoretical options that don't even currently exist.

If we say that "KDE Plasma" makes "Plasma" too much "KDE", then we are 
creating a real problem for ourselves: nothing can use "KDE" in conjunction 
with its project name since that too would suggest exclusivity. That's utterly 
the wrong direction as it precludes KDE ever being a true umbrella brand.

Without KDE being a brand with value, we lose one of the larger reasons to add 
your project to the KDE galaxy of products.

We need to move "KDE" into the direction of being our "Toyota" or "Sony". Just 
because there is a Toyota Camry does not mean that Toyota only makes Camrys. 
Just because there is a Sony Bravia doesn't mean they only make televisions 
with the Bravia brand.

Instead of shying away from "KDE Foo" we ought to instead be broadening its 
usage. This will do two things:

* remove (slowly) the incorrect perception that KDE implies exclusivity
* continue to invest in the KDE brand to benefit of all KDE projects

-- 
Aaron J. Seigo
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