From kde-core-devel  Tue Jun 23 16:28:40 2009
From: "Aaron J. Seigo" <aseigo () kde ! org>
Date: Tue, 23 Jun 2009 16:28:40 +0000
To: kde-core-devel
Subject: Re: Repositioning the KDE brand
Message-Id: <200906231028.40979.aseigo () kde ! org>
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On Tuesday 23 June 2009, Jos Poortvliet wrote:
> So we're going to market KDE as the community, and they create 3
> intertwined products: the KDE platform; and build upon it the KDE
> Workspace and the KDE Application suites.

=2E. and an important part of the messaging (because it is a strength and a=
=20
focus point of KDE, as Olivier points out) will continue to be the integrat=
ion=20
of these three.

e.g.:

"you can run KWrite on Windows and it works great there as a stand-alone=20
application. but it absolutely shines when you use it with dolphin for file=
=20
annotations or inside of kdevelop as a full IDE. for the full experience, y=
ou=20
want to be running it in a full KDE desktop environment."=20

obviously that's not a marketing slogan ;) but it's the message i think we=
=20
should be putting out there.

it gets people to try the pieces that appeal to them most in the way they a=
re=20
most comfortable. as we build relationship with them through the products, =
we=20
can slowly but surely increase the number of KDE software they use. :)

=2D-=20
Aaron J. Seigo
humru othro a kohnu se
GPG Fingerprint: 8B8B 2209 0C6F 7C47 B1EA  EE75 D6B7 2EB1 A7F1 DB43

KDE core developer sponsored by Qt Software


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