Hi Cornelius and the marketing team, this is great work. I completely agree with the idea and direction. Only one remark. Section 3 - Implementation. I donīt think we should call the Workspace "KDE Platform". If i hear platform i think of a development platform which is the opposite of the workspace. :-) Cheers Frank On 23.06.2009, at 08:27, Cornelius Schumacher wrote: > The past years have seen pervasive developments in the KDE universe. > The > application framework has grown, matured and gone cross-platform, as > have the > applications. Strong growth in our community has created an > increasingly > diverse and large set of high-quality applications. > > Over the years the meaning of "KDE" has changed. It means much more > than just > a desktop environment now. First and foremost KDE stands for the > community, > and it acts as an umbrella for the broad variety of software the KDE > community creates. > > KDE is no longer software created by people, > but people who create software. > > To be able to communicate this clearly in our messaging, it is > necessary to > reposition the KDE brand so that it reflects this evolution and > stands for > the community, our international team of talented developers, artists, > usability specialists, translators and other contributors who make the > project what it is today. > > The misconception that KDE software only runs on a KDE desktop > stands as a > symbol for the reasons why we need to adapt our messaging to this > changed > meaning of "KDE". The marketing and promo groups have completed a > proposal > how to achieve that. One key element of this proposal is to retire > the term "K > Desktop Environment", and just use "KDE". See the attached document > for > details. > > The goal is to implement this proposal for the 4.3 release and use the > repositioned brand in our communication around the release > accordingly. > > -- > Cornelius Schumacher > -- Frank Karlitschek karlitschek@kde.org