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List:       fedora-marketing-list
Subject:    Re: RFC: Initial text for users' flyer
From:       Zoltan Hoppar <hopparz () gmail ! com>
Date:       2013-10-11 17:41:54
Message-ID: CAB_ix1TPA3=tJRegDuFjk6fKh91F73Nn8kTJ4QHJGKr4N_kcwg () mail ! gmail ! com
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Hi,

I would like to suggest to use our design for flyers, and if possible
for rollup banners, but I also need a review. HTH.

https://fedorahosted.org/design-team/ticket/298

Zoltan

2013/10/11 Mike Ruckman <roshi@fedoraproject.org>:
> On Fri, 11 Oct 2013 12:15:51 +1100
> Ankur Sinha <sanjay.ankur@gmail.com> wrote:
>
>> > That makes sense. I did some reading and it looks like AOO is a new
>> > addition to F20. I concur; we need to determine what kinds of things
>> > should go into a flier before we get too bogged down in the
>> > details.
>>
>> +1. I did ask for comments here:
>>
>> https://fedorahosted.org/marketing-team/ticket/139#comment:3
>
> I'll start commenting on tickets :)
>
>> >  - Users tired of Windows looking to switch
>> >
>>
>> -1
>>
>> First, I don't understand what such marketing collateral will contain.
>> Second, if it's going to compare Fedora/Linux to Windows, I add
>> another -1.
>>
>> For instance, I don't see the point of writing "Libreoffice is an
>> alternative for Microsoft Office" rather than "Libreoffice is a
>> complete office suite with a word processor, calculator....". We're
>> not an alternative to Windows, and I'm not in favour of putting out
>> anything that makes people think, "Ah, an alternative to Windows..",
>> in the tiniest way. We are a different operating system, in our own
>> right. The users/developers flyers should be enough for this category?
>
> I wasn't proposing to have a flier that said "Hey, switch from
> Windows!" and handing it out at MSDN conferences or anything like that.
> I was merely meaning we should have something with verbiage for users
> of other OS's that are looking for something new. I picked Windows as
> the example because it's the biggest share of home users in the market.
> I've also worked in Windows shops before, and there's almost always
> people looking to switch - it might be good to have something to suit
> those people.
>
> From what I can tell, for home users, the comparison (spoken or not)
> will always be against Windows. It's not a matter of making the
> comparison - we're already in it. [1] Now it's a question of framing the
> issue the best way for Fedora from a marketing perspective. We don't
> have to make a direct comparison in our literature, but we should keep
> it in mind as we produce more. Especially if we're looking to increase
> desktop adoption.
>
>> > It might be a good idea to get some verbiage from the different SIGs
>> > since they probably already have some of this groundwork done. If
>> > they don't, then we can work with them to create something they can
>> > use.
>>
>> I'm not sure about this. Like I've commented here[1], for example,
>> most of the Change pages do not have release notes. I've grabbed this
>> stuff from upstream websites that talk about the new versions.
>
> Is this something the Docs team normally does, or a gap we could try to
> get volunteers to fill?
>
>> It might be worth talking to the SIGs. They're busy handling their
>> packages and bug reports to make progress before the deadlines,
>> though.
>
> I just thought we could find out if they had any plans on this front -
> or wanted help with it.
>
> FWIW - I think this is some good discussion :)
>
> [1] This is also us against OS X. Basically anything bigger than us in
> the market-segment we're looking at.
>
> // Roshi
>
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> marketing@lists.fedoraproject.org
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