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List:       elecraft
Subject:    Re: [Elecraft] resellers sales of Elecraft rigs.
From:       Bill NY9H <ny9h () arrl ! net>
Date:       2007-07-31 14:08:23
Message-ID: 20070731142056.992C2859CA7 () mailman ! qth ! net
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resellers/distributors provide a function of local inventory.( or are 
supposed to)


in this day and age.....
with the internet, and our friends at FedX & UPS....it's tough for 
the brick & mortar sellers to add value. I'd guess 15%-20% margin 
plus another 3- ? % in promotional funding. That would require 
increasing the price of the product, as I don't think the additional 
volumes contributed by the resellers would be in excess of what 
ELECRAFT would do themselves. Why would they hinder their own margins ???

Since the guys already have an existing "distribution system" to ask 
resellers to add-value is a tough assignment. What would they add ?? 
local demo ???

K3 clock     tick-tick

bill


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